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Tuesday, February 26, 2019

Using Social Media For Car Dealer MarCom Strategy

 


Social media changed the way we receive information, and while a few can debate that there really is no need for a press release, the press release is still the best way to get your message out. Now, how can you utilize Twitter, Facebook and other social media platforms for your press release needs? 

Keep these factors in mind.

  • Know Your Audience: Remember that social media platforms have a broad audience, so you want to make sure you are focusing on bloggers and influencers.

  • Showcase Your Website: Make sure you are prompting readers to head over to your company's website, that way they will learn more about your product.

  • Make Sure Your Content is Shareable: Social media is all about shareable conversations. Make sure you steer away from marketing lingo that only a selective few will understand.

Ready to get your press release out there? Use code FEBUARY10 for 10% off your first PRWeb release.

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Thursday, February 14, 2019

Leads That Result in “No Response”


Is there anything more frustrating than to have your phone chirp with a text notification reading "Please contact me ASAP about your 2014 Accord,"dialing their number 15 seconds later, and they don't answer?


So then you send a text, no response. You call a few hours later, shoot a couple more text messages, and still no response. 

It's easy for customers to shop however they want, but it sure can be difficult for dealers to actually connect with them. Why is that? Is it really just lead quality or response time?

Whether you're an owner, manager, salesperson or anything in between you know this happens, but you already have so much on your plate that finding the time to tackle an issue like this can be nearly impossible. 

Here's the thing, it's not realistic to think that "one day" you will have the time to figure it out. That day never comes. There's just too much to do in today's dealership! 

— The good news? Here at iPD we are the best in the business when it comes to connecting your customers to you.

The way a consumer is handled is the action that opens the door to a sale, and we make sure that no matter how busy your showroom gets every lead is handled quickly and effectively. Of course, we ensure that you have access to all leads, but we take the pressure off you for all the legwork! 

The even better news? Our in-house BDC gets world class results!

These aren't part-time teenagers who don't know the car business. Our BDC is filled with skilled, long tenured, full-time workers that know how to set appointments that actually show up. We're talking nearly 80% pre-screened appointment rates with multiple points of contact including calls, texts, video email, social media, custom branded landing pages, all backed with fresh data directly from the Bureaus. 

Look, the best lead is the one willing to open a dialogue with you right now. Call us now at 813-630-5888, press 1 and let us start connecting buyers in your market with you TODAY!

If you have any questions or thoughts feel free to reach out at any time.

Thanks again!

David Villa
www.AutomotiveDigitalMarketing.com

Tuesday, February 12, 2019

What is Nationalism?

Nationalism is exemplified by loyalty and devotion to a nation.
Especially, a sense of national consciousness exalting one nation above all others. 

In practice, Nationalism places primary emphasis on promotion of its own culture and interests as opposed to, and above those of other nations or groups. Intense nationalism has been one of the primary causes of several major wars and military actions. 

Sunday, February 10, 2019

Hi Tech Accessory Lets Car Dealers Plug Google Assistant Into Their New and Used Cars

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Value Add Accessory and Smart Charger Powers Voice-Assisted Navigation, Calling, Music and More...
Las Vegas, Nevada ​– ​Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and helpful driving experience for everyone. With a simple plug-n-play design, it features far-field microphones with advanced voice-recognition technology from Google that can be connected to almost any car via Bluetooth or auxiliary cable.
Google Assistant is following Amazon Alexa into vehicles. One of the first products to offer the capability is from Anker — just like as one of the first in-vehicle Alexa products.

“Anker Innovations is committed to bringing smart, connected services to cars,” said Steven Yang, CEO of Anker Innovations. “We are thrilled to be working with Google to bring the Google Assistant to our new Roav Bolt smart charger. ”
“Whether it’s through an Android Auto compatible car, your phone, and now, with an easy-to-use car accessory, we want the Google Assistant to be easily accessible when you’re on the road,” said Chris Turkstra, Director of Product Management for the Google Assistant. “We’re excited to work with Anker to offer a powerful and affordable device that works with the Google Assistant to help you safely navigate, stay connected, enjoy entertainment, and find answers and more while driving.

Sleek Design, Powerful Chargers
Roav Bolt’s sleek and compact design is topped with four LED lights to display signature colors of the Google Assistant. Bolt comes ready with a dual mic array containing advanced noise cancellation technology to ensure the Google Assistant hears you clearly. Roav Bolt is also equipped with dual USB ports containing Anker’s patented PowerIQ technology to rapidly charge any mobile device.
“Hey Google, Welcome to Roav.” Simply say, “Hey Google,” or tap the button on Bolt to get to the nearest coffee shop, play your favorite song or podcast, navigate home, read texts, make calls, set reminders, and check your schedule for the day. Proactive voice notifications from the Google Assistant on Bolt help you stay connected, so you don’t miss important alerts such as messages from a loved one or a reminder to pick up dinner.
With Roav Bolt you can also*:
  • Navigation:​ Ask the Google Assistant to help you get to your destination and find the things you need on the go such as current traffic along your route, nearby gas stations, or restaurants and businesses.
  • Enjoy Entertainment:​ Ask the Google Assistant to play your favorite songs, radio stations, audiobooks and podcasts.
  • Communication:​ Call, send a message and read notifications while you’re driving, all with just with your voice. And with proactive notifications, stay connected without needing to look at your phone so you don’t miss important updates while you are in the car - like messages from a loved one or a reminder to pick up dinner.
  • Productivity:​ Order coffee, find a parking spot on the go by using the 3P app or add an item to your shopping list and reminder to stop by the store on your way home.
  • Plan Your Day:​ Get updates on your schedule or the latest weather to help prepare you for the day.
  
Availability and Cost
Roav Bolt is available for pre-order now on ​goroav.com​ and walmart.com for $49.99. For more information, please visit ​www.goroav.com​.

* Some features unavailable on iOS

About ROAV
Roav is an Anker Innovations brand focused on developing in-car products that bring smart, connected services to any driving experience. This includes smart chargers, dashcams and more. For more information, please visit​ ​www.goroav.com​.

About Anker
Anker Innovations is a global leader in charging technology and a developer of consumer products to support smarter audio, driving and the emerging smart home space. This innovation is being led by its five key brands: Anker, Eufy, Nebula, Roav and Soundcore. For more information, please visit www.anker.com​.

About The Google Assistant
Tyler Mallery Public Relations Specialist tyler.mallery@anker.com Bryan Saxton Assistant Public Relations Manager bryan.saxton@anker.com

Wednesday, December 19, 2018

Thursday, November 29, 2018

American Life Expectancy Drops

Overall life expectancy for Americans was 78.6 years in 2017, a drop of 0.1 year. 

That may not seem like much, but usually, life expectancy goes up a little each year. If it goes down, it means people are dying at younger ages.

The death rates are driven mostly by a startling 9.6 percent increase in drug overdose deaths, from 63,632 in 2016, to 70,237 in 2017

Most of the overdoses involved opioids of some sort, and the CDC's National Center for Health Statistics recorded a 45 percent increase in deaths from synthetic opioids such as fentanyl and tramadol. They accounted for nearly 30,000 of the 70,000+ drug overdose deaths.Image: Age-adjusted drug overdose death rates: United States, 1999-2017

Tuesday, November 27, 2018

Market Smarter With a Digital-First Approach

Market Smarter With a Digital-First Approach
    
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such as email, SMS, or social media) to initiate engagement with customers. Once you’ve established a relationship with customers with a cost-effective approach, you can then follow up with higher-investment media channels like print mail to capture customer sales and service business.

This strategy isn’t uncommon, but even proven strategies can be perfected with data-driven study – at AutoLoop, that’s what we’ve spent over 13 years doing. We have a passion for solving the unique challenges that dealers face every day, so we dug into the digital-first marketing approach to discover insights you can put to work in your store now.

How does a digital-first strategy increase ROI?
Customers who engage with dealers are twice as likely to service and five times more likely to purchase from that dealer. So establishing and maintaining a high level of engagement with your customers is vital—and it can be done on a budget through a digital-first approach. Start by consistently contacting customers with relevant content via digital to keep your dealership top-of-mind. Then, track and target your high-intent customers with timely print mail follow-up. While print costs more, it is much more influential in closing deals. In fact, the open rate for print mail is two times higher than that of email.
   
Loyalty Rates by Engagement Level
    
But if email is cost-effective, why pay for mail?
When analyzed individually, we found that no single media channel influenced more than 30% of customers to generate an RO. So rather than using email as the sole solution for their marketing, dealers should include multiple channels in their marketing mix to boost engagement and ROI beyond the additional costs. Pairing email campaigns with a corresponding print piece is a great first approach, as it’s been proven to drive high engagement.
   
Influence by Media Channel
   
How can I implement a digital-first strategy at my store?
First, choose a vendor that gives you multi-channel marketing options. If your vendor specializes in only one channel like print, you’ll often be charged unnecessary costs just to add digital to the existing print. A multi-channel solution like AutoLoop Essentials™ offers dealers print, email, SMS, social, voice, and more to minimize costs.

After you’ve found the right marketing solution, start sending your customers emails to boost dealership awareness and target those who opened those emails with print mail and/or other higher-investment media channels. And for an even more effective approach, continue to send email communications along with other marketing communications to ensure your dealership is always chosen when customers need service or a new vehicle.

Friday, November 9, 2018

The Car Business Is The People Business

THE PEOPLE BUSINESS OF SELLING CARS

Most people think of automotive retail as a product business...

After all, the primary activity of most dealerships involves selling new and used cars. But with dealerships in the U.S. combining to employ more than a million workers (with that number expected to grow substantially in the near future), automotive retail is as much a part of the people business as anything else.
  

1. To put it simply: people impact profits.  

When dealerships hire the wrong people, fail to train them properly, and send them off to the front lines of auto sales, they usually make the wrong impression on customers. And when customers fail to connect with people, they simply find what they're looking for somewhere else. As a result, sales, CSI scores, and customer retention all suffer. 

Even worse? When your dealership invests in training quality employees, industry trends show it's not enough as statistics reveal high turnover costs dealerships billions of dollars every year industry-wide.

2. Despite the importance of recognizing auto retail as a people business, most dealerships delegate the duties of hiring and retaining talent to human resources. 

And while this might make sense on the surface— human resources personnel being the trained experts in this area— decisions involving people in a people business are too valuable to be ignored by ownership. Again, it's all a matter of outlook. When dealer principal owners (DPOs) stop viewing auto retail as a product-centric profession, they're able to understand that the bottom line begins with job postings, applicants, and interviews, and ends with long-tenured employees who provide a distinct advantage over the competition.
    
In an interview with Automotive News, Adam Robinson, CEO of Hireology, a hiring software provider and consultant, said the "difference between a mediocre dealership and a great dealership is the strength of its people," and that "improving the people side of automotive retail is the last great return on investment available to dealers."

Dealertrack Launches New F&I Platform




 

Dealertrack Launches New F and I Software Platform to Cut Time From Retail Car-Buying Process

Dealertrack uniFI offers the industry's first single platform that seamlessly connects the entire deal process with open integration


NEWS PROVIDED BY

Dealertrack


NORTH HILLS, N.Y., PRNewswire -- Dealertrack, a leading provider of digital solutions for the automotive retail industry, announced today a new F and I software platform, Dealertrack uniFITM.  The new platform is designed to streamline the car-buying process for consumers, dealers, lenders and warranty providers by offering the industry's first single platform that seamlessly connects the entire deal process with open integration.
Dealertrack uniFITM addresses a major pain point for consumers, dealers and lenders. Less than half of consumers are satisfied with the three hours it takes on average to finalize their car purchase at a dealership, Cox Automotive's 2018 Car Buyer Journey Study revealed. Dealers recognize the issue with 69 percent concerned about the need to deliver a better customer experience and increase the efficiency of their sales process, according to 2018 Cox Automotive Dealer Communication & Operations Study. On the lender side, delays often occur around multiple systems requiring rekeying of data and the error rate on paper contracts.
This final stage of car-buying, called the financing and insurance or F and I process, is complicated with different systems handling different parts of the process, such as credit checks, loan applications, taxes, titling and trade-in values. Dealership staff navigate on average more than six different systems to finalize a sale, a Cox Automotive poll showed.
Dealertrack uniFITM is the industry's first software platform to bring together these different systems to create a seamless F&I solution. Instead of switching between multiple systems and re-entering data each time, dealership staff can use Dealertrack uniFITM to run credit checks, submit credit applications, structure deals and calculate accurate payments, add aftermarket products, and speed trade-in payoff and title release. This single platform also generates compliance-specific documents that meet federal laws and regulations and creates a check-list to track actions – all in one digital deal jacket. Dealertrack uniFITMconnects both online and in-store interactions, making it easier to seamlessly track the entire car-buying experience for each customer.
"The car-buying experience should be an exciting time for consumers, but it's often lengthened by a set of disjointed technologies required to finalize the sale," said Cheryl Miller, vice president and general manager of Dealertrack F&I Solutions. "Dealertrack uniFITM creates a single technology platform to simplify the process. Dealership sales staff spend less time logging into and typing data into various systems, enabling customers to enjoy their new vehicles more quickly and freeing dealers to focus more attention on serving customers."
Open Platform Connecting the Automotive Ecosystem
Dealertrack uniFITM streamlines the process by creating a single system built as an open platform to make it easier to connect various systems needed to handle different parts of a car deal. The open platform allows Dealertrack uniFITM to work with other Cox Automotive solutions, solutions from other providers as well as with Dealertrack's network of more than 1,600 lending institutions.
"After our upgrade to the new Dealertrack uniFITM platform, I've experienced a level of efficiency that gives me both speed and accuracy and allows me to work more deals for more customers in a shorter period of time," said Richard Cirami, finance director of North Shore Honda in Glen Head, N.Y. an early customer of Dealertrack uniFITM.
"F and I is the backbone of any dealership, and Dealertrack uniFITM has made a significant impact on our business by making our F&I process faster from start to finish," said Joe Speaker, sales manager for Neuwirth Cars On Market in Wilmington, N.C., who's also an early customer of Dealertrack uniFITM. "I now utilize more lenders and the faster workflow has made me a more valuable employee. The quicker turnaround time in F and I also means happier customers and better CSI scores."
"In today's fast-paced world, we could all use some extra time," added Miller. "Dealertrack uniFITM is one way that Cox Automotive is trying to help both customer and dealers gain back time that they can spend on more enjoyable and productive activities."
About DealertrackDealertrack provides industry-leading software solutions that give dealerships and lenders the confidence to thrive in an ever-changing automotive market. The company's integrated suite of powerful but easy-to-use products helps dealerships and their lending partners grow by increasing efficiency and improving decision-making. Dealertrack is part of the Cox Automotive family, a company that is transforming the way the world buys, sells, owns and uses cars. Dealertrack—along with its unmatched network of dealership and lending partners—is improving the car buying experience by embracing the technologies that will shape the future of automotive retail. For more information about Dealertrack, visit www.dealertrack.com.
About Cox AutomotiveCox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billionwww.coxautoinc.com
SOURCE Dealertrack

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Saturday, November 3, 2018

Automated Twitter Posting for Car Dealers

Twitter Automation: How to share High-Quality posts automatically on twitter

Tweet about this on TwitterEmail this to someone

Twitter Automation: What does it really mean?

Today, there is no doubt that marketing automation tools are gaining more and more space in our lives, especially among marketers and business owners who spend a lot of time every day managing social media and are always looking for tools that can help them manage the brand's digital activity effectively.

However, the first thing to emphasize when discussing automation is that the fact you can automate something doesn't mean it's a good idea. It's important to always add value to your followers and build a true connection with people who are relevant to you. As part of that, it's important to post quality content for your followers, but how do you continuously create interesting content that will keep your followers engaged?

Our goal at Commun.it is to build the easiest tool for marketers, bloggers, small business owners, and for anyone who wants to grow their social community. Today – we made that a whole lot easier.

Commun.it is excited to announce our Twitter automation feature, and one of our favorites: a new campaign that finds and shares top articles for you, based on topics that interest you and your audience. We want to help you grow your following on social media, and it all starts with getting your own posts out there!


How it works

I'm sure this sounds a bit too good to be true: You just need to choose the topics and we'll share 2-5 quality articles for you per day? Yes, that's exactly how it works.

We'll do it in layup:

Step #1: Go to your dashboard on Commun.it, on the navigation bar click on 'Schedule'> 'Top Articles'

Scroll down and click on 'continue'  blue button.
Step #2: Pick at least 2 topics to share that interest your audience of followers 

#Pro_tip: You can also add topics that interest your audience and are not on the list – just type in the search bar

And now what?

You're all set – Sit back and watch your engagements grow! If this isn't enough for you… Fine, you're probably ready for the next level: our premium users can manually review posts (Recommended for business) and edit the description of the tweet related to the article, which can increase clicks and engage followers significantly!

Any last words?

Remember using Twitter automation is great ONLY if you do it right and create real value for your followers.

  • Be consistent – make sure that you have 3-4 articles to publish every day/week. Keep an eye out for what duration works best for your followers.
  • Check engagement – see which topics get more engagement and learn what keeps your audience engaged. Try to occasionally switch topics to identify new opportunities.
  • Be involved– when your audience reacts – respond back – don't leave them hanging.
  • Create content by yourself – When you understand what your audience wants to read – start creating your own content!

For premium users – USE YOUR POWER!

  • Add something personal – Replace the default text with your personal opinion on the article.
  • Increase exposure – use relevant hashtags to increase the exposure for a tweet.
  • Ask a question – One of the best ways to get engagement from your followers is to ask them what they think – turn them on.

Commun.it schedules these articles at the Best Time for you to reach the most people, and the best time for you to get the most engagement from your followers without ever annoying them.

We hope we can help you do the same and even more – Let us know!

Written by Emily Campos