page contents Automotive Thought Leadership: Ralph Paglia: July 2010 My title page contents

Saturday, July 31, 2010

New Facebook Questions and Answers Application Taps Into User Community

Facebook Rolling Out Questions Feature

Enter Facebook Questions which was announced yesterday in the Facebook blogand is being slow rolled out to the Facebook community at large.People ask a lot of questions. It's natural and it makes sense. It's the only way we can acquire information that we don't currently have. The biggest problem with any question is finding the best source to ask. We have friends and family but they can only go so far in many cases. We have search engines but sometimes you need something else, right?

Today we're introducing Facebook Questions, a beta product that lets you pose questions like these to the Facebook community. With this new application, you can get a broader set of answers and learn valuable information from people knowledgeable on a range of topics.

Since we like to develop products carefully over time with your help, Facebook Questions is available to a limited number of people right now, and we'll be developing it rapidly based on their feedback. We're aiming to bring this product to all of you as quickly as we can.

Here is the box you will see when you are included in the effort

It's an idea that can certainly be of interest if you feel that you can trust someone that you have never met before and have no idea if they are real or not. In other words, there will be value here but how it fits for you will depend on your willingness to trust. Here are some examples given in the blog

Facebook Questions helps you tap into the collective knowledge of the more than 500 million people on Facebook. For example, if you're vacationing in Costa Rica and want to know the best places to surf, you can use Facebook Questions to get answers from nearby surfing enthusiasts. Because questions will also appear to your friends and their friends, you'll receive answers that are more personalized to you.

It appears as if the whole privacy thing has certainly impacted everything Facebook does since this is stated in the post as well.

Keep in mind that all questions and answers posted using the Questions application are public and visible to everyone on the Internet. If you only want to ask a question to your friends or a specific group of people, you can still pose it as a status update on your profile targeted to those people.

You will be able to set up polls and post photos of things that you are asking questions of as well.

Sounds interesting but it is something that should be used with caution considering that you are asking the entire community a question thus opening yourself up to everything else that can come along with that kind of exposure.

So my question to you is, do you think that you would use Facebook Questions to find your answers to the things you are curious about? What kinds of questions would you ask to everyone and what others might you not be so public with? For me, I'll stick to a status update to my friends only for now.However, some people find that even family recommendations need more verification.

In this new world order, it is important to weigh the risks of of jumping into the 'personal crowdsourcing' waters. You never know what sharks may be lurking.

Your thoughts?

One Response

  1. I'd ask Facebook if they're planning on integrating this information into their search engine, because it's no secret that they aren't going to let this info go to waste :)

    But yeah, I'm with you, I'll stick with my status updates.
    Ryan Deiss´s last blog ..Picking The Low Hanging FruitMy ComLuv Profile

    by Ryan Deiss on Jul 29, 2010 at 10:15 am 


    http://www.RalphPaglia.com  


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
RPaglia@Gmail.com   

Friday, July 30, 2010

Social Media Business Investments to Increase 100% in 2010


Social Media Spend to Double This Year

Written by Brian Solis
The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change.
Early experiments are sparked within various forward-looking divisions and funded by other resident or surrounding programs or departments. As social media permeates and socializes the frameworks of the modern businesses, finances and supporting resources will shift to advance expansion.
A recent study conducted by Duke University and the American Marketing Association documented the rise of hiring, budgets, and social media spend over next year.
According to the 2010 CMO Survey, on average, CMOs expect to increase marketing budgets by 5.9% citing social media as a crucial slice of the Internet marketing mix.

Business Growth Strategies

CMOs are optimistic about the future of the U.S. economy and many are focusing efforts on proactively increasing customers, purchases and improving their abilities to retain current customers.
Over the next year, growth strategies reflect a focus on market expansion and depth.
Market penetration (introducing current products and services to current markets): 44%
Product and service development (creating and introducing new products and services to current markets): 26%
Market development (adapting current products and services to new markets): 18%
Diversification (new products/services to new markets): 13%

Digital Marketing Leads the Way

With a 5.9% average increase in marketing budgets, Internet marketing is the beneficiary of overall budget with 12.2%; social and traditional CRM accounts for 9.9%; the introduction of new products checks in at 6.9%. Traditional advertising on the other hand is estimated to fall 2.5%.

B2B

In reviewing the results from the study, it appears that B2B products and services companies are mapping out among the largest expansions in marketing spend over the next year at 8 and 7.7% respectively. When comparing B2B to B2C products and services companies however, B2C trails 2.1% and 1.6% respectively.
Branding plays a pivotal role in B2B marketing over the next 12 months, increasing spending by 11.8% compared to only 4.3 across other sectors. The socialization and modernization of CRM is also pivotal to B2B growth, representing a 16.6% rise compared to 7.5% across all other sectors.

Social Media

Social Media offers tremendous growth potential and as such, budgets are multiplying. As reported in the research, social media budgets will spring from 5.6% to 9.9% this year. However, over the next five years, social media budgets will swell to 17.7% of the total marketing spend.

Comparing and Contrasting Social Media Spend: B2B an B2C

Continuing the trend in aggressive expansion, B2B companies plan the greatest increase in social media spending this year, jumping to 11% from 6.5% last year. B2C services trails, however social media spending continues to bloom from 2.9% to 6.9%. When we look at B2C product company forecasts for social media, we're presented with a much different picture. Social media spending is expected to jump from 7.5% to 11.6% within the next year and upwards of 19% over the next five years. In comparison, B2B product and B2B services will scale to 15.3% and 18.9% respectively.

Visualizing Hybrid Theory

Recently, I discussed how social media was influencing not only the evolution of business, but also how the roles and skill sets of individuals within each socialized department would also develop in order to pave the roads to the future. I call this idea Hybrid Theory and it represents the fusion of best of breed expertise into varying social roles.
The study highlights how nearly one-half of companies expect to hire new media marketers over the six months and 61.4% and 77.5% will fill new marketing roles over the next year and two years respectively. Most notably, only 27% are expected to look at university graduates.
Experience counts for everything…
The most sought-after skill sets now and in the immediate future, include Internet marketing, innovation and growth, social CRM, and brand management. If we look at Hybrid Theory, those individuals who possess an understanding and a sliding scale of experience of all of the above can create their own destiny.
Executive-level marketers were asked to share their opinions on which brands currently set the standard for excellence. The results include Apple, Procter & Gamble, and The Coca-Cola Co. Honorable mentions were given to Google, General Electric, Nike, and McDonald's. In social media, I would also add Starbucks, JetBlue, Dell, Virgin America, ebay, Cisco, among many others.
Connect with Brian Solis on TwitterLinkedInTumblrGoogle BuzzFacebook
___
Please consider reading, Engage!: It will answer your questions…


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
RPaglia@Gmail.com

Wednesday, July 28, 2010

Ford Digital Snippets Site Hacked by Pharmaceutical Spammers

I just checked out the pinnacle of OEM supplied Social Media Press Release sites, Ford.DigitalSnippets.com and was met with a blank screen. Google search shows site has been hijacked by Pharmaceutical peddling blog Spammers...

Tuesday, July 27, 2010

Social Media Reputation Management

Check http://ping.fm/tG1Fp and what ADP Social Media Reputation Management does for dealers, join us at http://ping.fm/0kT8M

Location:Detroit, Michigan

Ford Social Media Marketing Examples

Shown below are just a small fraction of the many Social Media Marketing "Home Runs" that Ford Motor Company has achieved over the past two years...

This extensive and well funded commitment to Social Media Marketing has been a cornerstone of Ford's overall marketing strategy for the past two years and is yet another example of what one of the the best management teams in the auto industry is doing to make the most out of their marketing budgets.

One of the greatest resources ever supplied to car dealers by any company for any marketing purposes is the SMPR and content bank available to Ford dealers at the acclaimed http://Ford.DigitalSnippets.com where dealers can leverage high-dollar Ford created assets in their social media marketing campaigns... Here the list of examples:

FORD ENGAGES CUSTOMERS IN “WHAT'S NEXT,” TAKING COMPANY'S OPEN ...
Apr 13, 2010 ... Ford is turning to the social Web as an innovative way of generating new vehicle feature ideas customers really want and value.” ...
media.ford.com/article_display.cfm?article_id=32402

2011 FORD FIESTA: 'IT'S A PRETTY BIG DEAL' | Ford Motor Company ...
May 17, 2010 ... The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad ...
media.ford.com/article_display.cfm?article_id=32673

NEW BREED OF MUSTANG SPOTLIGHTED IN 2011 CAMPAIGN | Ford...
May 3, 2010 ... Ford showcases the new 2011 Ford Mustang V-6 through extensive digital advertising and social media, television commercials and print ads ...
media.ford.com/article_display.cfm?article_id=32564

TJ GIULI: HELPING FORD HARNESS THE POWER AND POSSIBILITIES...
May 12, 2010... and then gave the students the freedom to harness the power of socialnetworks in the cloud to develop their own personalized app. ...
media.ford.com/article_display.cfm?article_id=32642

FORD REVEALS BIGGEST, MOST EXPERIENTIAL DISPLAY AT 2010...
Jan 8, 2010 ... Also for the first time ever at NAIAS, Ford executives from around the world will host a social media press conference on Jan. ...
media.ford.com/article_display.cfm?article_id=31764

K. VENKATESH PRASAD: A FORD TECHNICAL LEADER AND THE...
May 12, 2010 ... "SYNC is helping Ford redefine the automotive user experience," says Prasad, "and social networking is redefining how many of our future car ...
media.ford.com/article_display.cfm?article_id=32643

Faces of Ford | Ford Motor Company Newsroom
Brand Manager, A Ray Romano look-alike, this marketing manager is passionate about social media. He has 1500 followers on Twitter. ...
media.ford.com/mini_sites/10031/FordFaces/

FORD ANNOUNCED AS 2010 BRAND OF THE YEAR BY SOCIETY...
We are integrating social media into our marketing and communications ... In addition to having a daily presence on social networks, Ford is noted for the ...
media.ford.com/article_display.cfm?article_id=31238

BLUE OVAL ON A GREEN STREAK: FORD DETAILS PROGRESS ON...
Jun 15, 2010 ... The report reaffirms Ford's strong commitment to its sustainability strategy to support positive social change and reduce the environmental ...
media.ford.com/article_display.cfm?article_id=32802

A LEADER IN CORPORATE SOCIAL RESPONSIBILITY | Ford Motor Company ...
Ford has been rated among the top 25 companies in the world in corporate socialresponsibility reporting by “Tomorrow's Value: The Global Reporters. ...
media.ford.com/article_display.cfm?article_id=24900

FORD MOTOR COMPANY RECOGNIZED AS ONE OF THE WORLD'S MOST ETHICAL ...
Mar 22, 2010 ... The results are based on an extensive review of companies' socialresponsibility efforts, corporate governance and business practices. ...
media.ford.com/article_display.cfm?article_id=32236

Fiesta-Tag Search | Ford Motor Company Newsroom
After all, it had a starring role in the Fiesta Movement, a marketing platform that lives in thesocial media space. Its newest role will be on the new ...
media.ford.com/tagsearch.cfm?tag_id=111

FORD AND U-M USE SOCIALLY CONNECTED ROAD TRIP TO DEBUT CAR AS NEXT ...
May 12, 2010 ... Ford's American Journey 2.0 research project concludes with first-ever socialmedia-connected road trip from Ann Arbor, Mich., to Maker ...
media.ford.com/article_display.cfm?article_id=32623

SIX STUDENTS, THREE MONTHS, 100000 APPS: FORD EMBRACES...
“The explosive growth in apps comes from community-created development, software geeks chatting about code on social media sites, open collaboration. ...
media.ford.com/article_display.cfm?article_id=31701

INTRODUCING FIESTA MOVEMENT CHAPTER 2 AGENTS | Ford Motor...
Mar 1, 2010 ... Monica is an art director who is extremely involved in social media and ...Creative, specializing in advertising, social media and design, ...
media.ford.com/article_display.cfm?article_id=32136

FORD SUPPORTS BLACK MUSTANG CLUB'S WISH TO PRINT CALENDARS WITH...
In fact, Ford is contributing to these types of enthusiast programs in forums, blogs and othersocial media platforms through our Social Media Press ...
media.ford.com/article_display.cfm?article_id=27542

THE BEST OF FIESTA MOVEMENT: AGENT HIGHLIGHTS FROM SIX...
As part of the Fiesta Movement social media initiative, ... They then go on to relate their experiences through a variety of social media sites. ...
media.ford.com/article_display.cfm?article_id=31500

2011 Ford Fiesta-Tag Search | Ford Motor Company Newsroom
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movementsocial media initiative is reflected in a new ad campaign to launch ...
media.ford.com/tagsearch.cfm?tag_id=446

NEW SET OF AGENTS TEAM UP TO BRING FORD FIESTA LOCAL WITH...
DEARBORN, Mich., March 1, 2010 – Ford's Fiesta Movement, a social media initiative designed to create excitement about the new Fiesta, put the new small car ...
media.ford.com/article_display.cfm?article_id=32137

FORD FIESTA, KEY TALENT OF NEW POST-REALITY ENTERTAINMENT...
Feb 15, 2010 ... Fiesta's involvement with “If I Can Dream” builds on the success of the Fiesta Movement, a social media initiative that generated more than ...
media.ford.com/article_display.cfm?article_id=32060

FORD BECOMES THE FIRST AUTOMAKER TO JOIN CDP WATER DISCLOSURE...
Apr 7, 2010 ... “Water scarcity is quickly becoming a critical global issue with significantsocial and environmental implications and all of us need to be ...
media.ford.com/article_display.cfm?article_id=32323

FORD LOOKING FOR 2010 FUSION OWNERS FOR UNIQUE CONSUMER...
Oct 21, 2009 ... Research shows that social media sites are increasingly one of the ...Another example of Ford's groundbreaking social media outreach is its ...
media.ford.com/article_display.cfm?article_id=31239

FIESTA MOVEMENT TEAM DONATES CAR TO FOOD KITCHEN AS SOCIALMEDIA ...
Jul 6, 2010 ... And when the book was closed on the last mission in Ford's social media adventure, it was a team from Houston that emerged as winners of ...
https://media.ford.com/article_display.cfm?article_id=32924 ;

FORD, UNIVERSITY OF MICHIGAN REVEAL STUDENTS' VISION...
May 4, 2010 ... The course, initiated by Ford Research & Advanced Engineering, prototypedsocial networking and transportation apps as part of a larger Ford ...
media.ford.com/article_display.cfm?article_id=32572

SAM DE LA GARZA: AN ADVOCATE OF SOCIAL MEDIA TO FIESTA...
The program that initially put European-spec Fiestas in the hands of 100 of the most socially vibrant people online includes extensive use of social media ...
media.ford.com/article_display.cfm?article_id=31466

CHANTEL LENARD: BUILDING FORD FIESTA AWARENESS SOCIAL...
Chantel Lenard is group marketing manager for global small and midsize cars, leading the launch of the new Ford Fiesta using an innovative social media ...
media.ford.com/article_display.cfm?article_id=32425

FIESTA MOVEMENT AGENTS BRING LOCAL BANDS TO STARDOM; MISSION ONE A ...
May 3, 2010... Fiesta Movement's first mission, "Fiesta Marks the Spot," created tons of buzz on social media channels about the murals the agent teams ...
media.ford.com/article_display.cfm?article_id=32567

THE FORD FOCUS « Buy Reductil Online Cheap - Reliable Online DrugStore
Jan 23, 2008 ... FORD VEHICLES · Ford Cars · Ford Crossovers · Ford SUVs · Ford Trucks · Lincoln. Ford's Social Media Press Release (SMPR) ...
media.ford.com/products/focus08/index.html

FIESTA 'AGENTS' ARE HEAVY HITTERS IN SOCIAL MEDIA | Ford Motor ...
Agents will bring along millions of consumers on their “missions” each month by creating content about the experiences for their social networks. ...
media.ford.com/article_display.cfm?article_id=30158

ALLURE OF SOCIAL MEDIA HELPS FORD REACH NEW CUSTOMERS...
Jul 8, 2009 ... Now he has his own social network, www.green-house.tv, geared toward people just like him interested in living a greener, do-it-yourself ...
media.ford.com/article_display.cfm?article_id=30634

FORD USES SOCIAL NETWORKING TO MARKET FIESTA AWARENESS
Oct 1, 2009 ... Social networking sites allow Ford to meet consumers it might not connect with through traditional advertising, making it easier to open ...
media.ford.com/article_display.cfm?article_id=31117

[PDF]
Fiesta MoveMent KicKs oFF - FIESTA MOVEMENT KICKS OFF “We ...
File Format: PDF/Adobe Acrobat - Quick View
These consumers, which will total 70 million drivers by 2010, use social media ... 77 percent use Facebook, MySpace or other social networking sites and 28 ...
media.ford.com/images/10031/2010_Ford_Fiesta2.pdf

FORD FIESTA MOVEMENT AGENTS GIVE BACK, SURPASS 800000 MILES DURING ...
Sep 16, 2009 ... Ford Fiesta Movement August missions had agents taking part in socialactivism by collecting books for troops overseas, organizing a blood ...
media.ford.com/article_display.cfm?article_id=31012

Fiesta Movement-Tag Search | Ford Motor Company Newsroom
Ford's Fiesta Movement, a social media initiative designed to create ... If you thought Fiesta Movement agents rocked the social media world this past six ...
media.ford.com/tagsearch.cfm?tag_id=222

FORD TARGETS 100 SOCIALLY-NETWORKED MILLENNIALS FOR FIRST DRIVE OF ...
Feb 20, 2009 ... “These 100 socially-vibrant Fiesta Movement 'Agents' will then relate their driving experiences through social media sites such as Facebook, ...
media.ford.com/article_display.cfm?article_id=29911

FORD NAMES 100 FIESTA MOVEMENT 'AGENTS' TO HIT ROAD...
Apr 7, 2009 ... They're technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics through social media ...
media.ford.com/article_display.cfm?article_id=30156

'FUSION + HYBRID' FACEBOOK FRIENDS FLOCK TO 'YOU SPEAK GREEN' APP...
Sep 9, 2009 ... Ford has expanded its presence on the popular social networking site ...Social media sites such as Facebook, Twitter and YouTube are more ...
media.ford.com/article_display.cfm?article_id=30942

FORD BUILDS ON SUCCESS OF FIESTA MOVEMENT CHPTR TWO ...
2, 2009 – If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent ...
media.ford.com/article_display.cfm?article_id=31510

FIESTA MOVEMENT AGENT #06 PROFILE: ALISON HAISLIP...
Then she tells the social media world about her adventures, ... Alison became involved withsocial media after getting her job at G4 television station, ...
media.ford.com/article_display.cfm?article_id=30469

[PDF]
FORD BEGINS 'FIESTA MOVEMENT' FOR CONSUMERS TO EXPERIENCE, TEST ...
File Format: PDF/Adobe Acrobat - Quick View
their experiences through social media sites such as Facebook, ... “By focusing on socialnetworks, the Fiesta Movement embraces a fundamental shift in the ...
media.ford.com/images/10031/2010_Ford_Fiesta.pdf

NEW FORD FIESTA AGENTS' MISSIONS GO HIGH TECH | Ford...
As part of the social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as agents on ...
media.ford.com/article_display.cfm?article_id=30432

FIESTA AGENTS LEND A HAND FOR AUGUST MISSIONS | Ford...
Fiesta Movement agents are giving back and volunteering their time for August missions, with actor Mario Lopez kicking off this month of social activism ...
media.ford.com/article_display.cfm?article_id=30816

FIESTA MOVEMENT AWARDS CEREMONY RECOGNIZES TERRIFIC MISSION VIDEOS ...
Dec 2, 2009 ... Best Social Activism Mission Agent Hugh's video, "To Moms, With Love," won this ... As part of the Fiesta Movement social media initiative, ...
media.ford.com/article_display.cfm?article_id=31437

FIESTA MOVEMENT AGENT #89 PROFILES: THOMAS KNOLL AND WHIT SCOTT...
Sep 30, 2009 ... As part of an innovative social media initiative, ... Whit first became passionate about social media during a trip around the world where ...
media.ford.com/article_display.cfm?article_id=31112

FIESTA MOVEMENT AGENT #41 PROFILE: HILARY MCHONE | Ford...
As part of an innovative social media initiative, 100 young trendsetters will test ... Using hersocial media network, Hilary will find people to stay with, ...
media.ford.com/article_display.cfm?article_id=30592

Fiesta-Tag Search | Ford Motor Company Newsroom
In fact, through their missions, the agents showed off a side to themselves not yet captured in the social media world, helping out local charities and ...
media.ford.com/tagsearch.cfm?tag_id=111&start_row=11

SOUNDBITES: 2011 FORD FIESTA | Ford Motor Company Newsroom
Over 100 Fiesta Agents have driven this car and expressed their impressions via social media technology since early last summer. It's called The Fiesta ...
media.ford.com/article_display.cfm?article_id=31508

K. VENKATESH PRASAD: THE SYNC SQUAD | Ford Newsroom
Oct 28, 2009 ... “SYNC is helping Ford redefine the automotive user experience,” said Prasad, “and social networking is redefining how many of our future car ...
media.ford.com/article_display.cfm?article_id=31396

FIESTA MOVEMENT AGENT #56 PROFILE: JONATHAN NAFARRETE | Ford Motor...
As part of an innovative social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as ...
media.ford.com/article_display.cfm?article_id=30739

FIESTA MOVEMENT AGENT #79 PROFILE: RIGEL CELESTE | Ford
A professional blogger, Rigel Celeste is well-established in the world of social media. She is passionate about art and photography and features both in her ...
media.ford.com/article_display.cfm?article_id=30738

FIESTA MOVEMENT AGENT #90 PROFILE: TIM CHANTARANGSU
Sep 30, 2009 ... As part of an innovative social media initiative, 100 young trendsetters are test driving and living with a Euro-spec Fiesta for six months, ...
media.ford.com/article_display.cfm?article_id=31113

FORD'S FACEBOOK APPLICATIONS ENGAGE NEW DRIVERS, REWARD TECH-SAVVY ...
Jul 30, 2008 ... They have considerable influence in the marketplace, because they are early adopters of technology and new media including social networking ...
media.ford.com/article_display.cfm?article_id=28732



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LINCOLN OVERVIEW THE NEW 2011 FORD FIESTA Ford's Electrification Strategy FACES OF FORD
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Ford Consumer Tips & Trends FIESTA MOVEMENT CHAPTER 2 THE NEW 2011 MUSTANG The New Ford Focus
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THE NEW 2011 LINCOLN MKX The New 2011 Ford F-Series Super Duty THE NEW 2011 FORD EDGE 2011 Ford Transit Connect Electric & Taxi
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MyFord/SYNC Technologies The New 2010 Taurus / Taurus SHO Technology Fact Sheets eNews
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The Ford Story Web Site

Check http://www.SocialAutoSales.com and what ADP Social Media Reputation Management does for dealers, join us at http://www.ADPsocial.com

Ford Social Media Marketing Examples

Ford Social Media Marketing Examples http://ping.fm/m4Hxg

Location:Dearborn, Michigan

Freedom Auto Group is proud to be hosting a VIP Night

A message to all members of Freedom Auto Community


How would you like to see ABC's hit show, Extreme Makeover: Home Edition
live and in person in a Luxury VIP Tent? It's by far the best location
to see all the action while supporting this great cause.

Freedom Auto Group is proud to be hosting a VIP Night from 5pm to 7pm on Monday, August 2, 2010.

Light fare and beverages are being catered by "Off the Avenue", West
Lawn. There will be a flat screen TV, seating and of course the best
view of the "Extreme" build.

Click here to learn how you can enter. It's quick and easy!

Good luck!

The Freedom Auto Community Team
www.FreedomAutoCommunity.com

Visit Freedom Auto Community at: http://www.freedomautocommunity.com/?xg_source=msg_mes_network



--
Ralph Paglia
Director - Digital Marketing Solutions
ADP Dealer Services
cell: 505-301-6369
rpaglia@gmail.com
www.ADPdealerservices.com
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Automotive Marketing Information for Car Dealers, Internet Sales Managers and Advertising Professionals

Automotive Marketing Resources and News for Car Dealers, Internet Sales Managers and Advertising Professionals

News Highlights and Resources for Automotive advertising, marketing and media professionals
 
  Automotive Marketing Trends & Research 


  • Report: Automotive Consumers get lost using location-based apps
    A report from Forrester Research indicates that Foursquare, Gowalla and other location-based startups have yet to click with automotive consumers and may not offer a valuable venue for car company and dealership marketers. Just 4% of U.S. users have tried a location-based mobile application, and 1% provide updates more than once every seven days. More than eight in 10 have yet to even hear of the apps. Advertising Age LinkedInFacebookTwitter
  • Measuring Automotive consumers using online video hurt by inconsistent rules
    Hulu's drop in viewership, from 43.5 million in May to 24 million in June, after comScore changed its metric, shows challenge in establishing reliable way to count online automotive consumer viewers and establish credibility with OEM and automotive retail marketers. "The inconsistencies across methodologies and vendors and the cacophony of numbers in the marketplace are clearly confusing," said Sherrill Mane, senior VP at IAB. "They're truly hampering the growth of the medium." Los Angeles Times  LinkedInFacebookTwitter
Time is Now for Automotive Mobile Marketing. Cell phones are the most personal way to interact with automotive consumers. In this report, you will learn how to reach almost every mobile car buyer by adding a Common Short Code, to your automotive marketing mix.
Get the free whitepaper.
  Social Media Watch 

  • Facebook's social-networking site reached 500 million consumer users for the first time -- This is being mirrored by its acceptance among automotive advertisers, from the car company level, all the way to local car dealers. By focusing on the user experience and eschewing things such as rich-media animations, Facebook has created ad products that are less intrusive while still attracting many car dealers. Adweek LinkedInFacebookTwitter 
  • Other News
Automotive Marketers Increase Sales 84% using TRUSTe Seal.
This national retailer of automotive repair and maintenance services added the TRUSTe seal to lead forms and their shopping cart, and saw an enormous 84% lift in Sales to customers landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor.
>>Download the Case Study Now

  • Social Marketing campaign puts the focus on irritants
    Comedian John Caparulo, in a series of video clips sponsored by Edge Shaving Gel on social media site "Funny or Die", provides riffs on the little things in life that irritate him. Caparulo also is helping judge contest for social media users to post clips about their favorite everyday complaints. The effort is first campaign for brand after its acquisition last year by Energizer Holdings from S.C. Johnson & Son. The New York Times LinkedInFacebookTwitter 
  Featured Social Media Marketing Content 
 

<Sent from Ralph Paglia's iPad>

Ralph Paglia
Cell: 505-301-6369