page contents Automotive Thought Leadership: Ralph Paglia: August 2010 My title page contents

Friday, August 27, 2010

Highlights of My Favorite Cars Over Past 40 Years

After 40 Years of Driving, Highlights of My Favorite Cars

I purchased my first car at the age of 15 in 1973 shortly before my 16th birthday in anticipation of getting my Driver License... She was a really special beauty that i bought from a neighbor who was the Head Mechanic at Bob Johnson Chrysler Plymouth in Springville, NY, where i was going to High School at the time. I will never forget that car... A 1968 Plymouth Road Runner with the "Coyote Duster" 426 Hemi, Special Hemi Torqueflite Automatic Trans, 4:10/1 Suregrip differential, pillarless coupe in Mello Yello w/fender mount turn signal indicators, cold air hood intakes activated by underdash pull levers, and no AC, no PW, no PL, no Cruise, but a killer 8 track stereo with rear mounted Craig speakers/woofers and door mounted Craig midrange...

She was lean and sleek without any equipment not necessary to going fast! She weighed in at the local CAT Certified truck scales w/o driver at 2,875 Lbs. With over 450 HP on tap after Hooker Headers and Offenhauser aluminum midrise manifold w/Dual 4 Bbl Holley 750 double pumpers, along with supplemental tank mounted electric fuel pump to keep float bowls full, the Bird was a wild and sometimes scary ride! When flooring the accelerator from about 30 MPH, the Torqueflight would kick down and the Holley secondaries open up to slam all on board with wiplash inducing G forces as the RedLine tires screeched in protest... 100+ MPH took less than 3 seconds from 30 MPH, Which all made for some fun while passing school buses full of classmates on Route 240 in Western New York!

The "Bird" ran consistent 12.76 ET quarter mile brackets at Niagara Raceway while I was a Junior and Senior in HS...

How I never killed myself in that car is beyond me! Daily runs that buried the 120 MPH speedo and 8 rotation 360 spin outs on icy WNY roads were a regular part of my drives to and from school!

Then there was the time she slipped out of Park while Noelene Lape and I were in the back seat, parked on a gentle sloping hill in the pitch black night of a Springville rural road. When I dove over the seat back and pressed the brake pedal with my outstretched hands, I chipped a tooth on the Road Runner's steering wheel, and left an imprint that may be there to this day.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369
office: 480-421-5005
RPaglia@Gmail.com
Ralph_Paglia@adp.com
http://www.RalphPaglia.com
http://ADPdealerservices.com
http://www.ADPsocial.com
http://SocialAutoSales.com
http://Twitter.com/ADPsocial
http://Facebook.com/ADPsocial
http://ADM.fm

Recommended Ralph Links:
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Slideshare.net/RalphPaglia
http://RalphPaglia.wordpress.com
http://RalphPaglia.tumblr.com
http://RalphPaglia.typepad.com
http://RalphPaglia.blogspot.com
http://RalphPaglia.livejournal.com
http://RalphPaglia.posterous.com
http://naymz.com/Ralph_Paglia
http://myspace.com/RalphPaglia

Monday, August 23, 2010

From Automotive Digital Marketing Group Members on LinkedIn

From Automotive Digital Marketing Group Members on LinkedIn

I have used PURL focused Direct Mail Campaigns on several occasions and found them to be far more effective at driving both initial response and subsequent engagement from targeted customers. 

In my experience, Direct Mail campaigns with mailer content focused on a Personalized URL containing the recipient name results in more than double the customer response rate of Direct Mail Campaigns without the inclusion of a PURL as part of the offer. 

My interpretation is that most people are too curious to pass up checking out. Web page with their name in the URL.

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services

On Aug 22, 2010, Automotive Digital Marketing Group Members wrote:

Linkedin GroupsAugust 22, 2010
Automotive Digital Marketing

Most Active Discussions (3)

Is anyone using PURLs (personalised web pages) as part of their marketing campaigns? 11 comments »

Started by Asif Choudry

Hi Paul. We are using Mindfire which is also a great tool. However, the real strength in our offering is that with our in-house...
More » By Asif Choudry

We are looking to add smartphone apps to our clients marketing and CRM efforts. Do you have a great app to recommend that will help the customer experience? 5 comments »

Started by Derek Thompson

Our company has created an app for collision repair centers (Help I Crashed My Car) that connects the consumer directly with the...
More » By Frank Terlep

Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn | Search Engine Journal 4 comments »

Started by Christine Taylor

Couldn't agree more. I would however, say that perhaps a quick course on using social media effectively to represent their company or...
More » By Paul Chesher

Discussions

Any dealers interested in a tool that will help them sell 5, 10 even 20 or more additional cars per month, at a cost that is hard to believe? Add a comment »

Started by Thomas Nellis, Retail Credit Analyst at Chrysler Financial

DealerCentric boasts over 2000 satisfied dealers. Many of the #1 dealers by brand are currently clients of ours. Our "Get Pre-Approved In...
More » By Thomas Nellis, Retail Credit Analyst at Chrysler Financial

How International Removal Services Offload Your Stress during... Add a comment »

Started by Alan Hood, Independent Information Technology and Services Professional

It's not a very big deal if you are transferred some where else but when your belongings are with you then you are supposed to be...
More » By Alan Hood, Independent Information Technology and Services Professional

What is the best way to remove decals and stickers??? Add a comment »

Started by Alan Hood, Independent Information Technology and Services Professional

I wanted to change my decals and wonder products helped me achieve
By Alan Hood, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by James Scapero, Independent Information Technology and Services Professional

I have personal experience with the organization. I am quite satisfied with their
By James Scapero, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by James Scapero, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

Wow!! Very cool services they offer for relocating our stuffs
By Tony Briganja, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

What is the best way to remove decals and stickers??? 1 comment »

Started by James Scapero, Independent Information Technology and Services Professional

I had a wooden table that had a sticker of my favorite bike on it. But now I wanted to remove it and was really looking forward to some...
More » By James Scapero, Independent Information Technology and Services Professional

Job Hunt Tips for Professionals Over 40 Add a comment »

Started by John Handel, vp at Social Media Jobs

What is the best way to remove decals and stickers??? 1 comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

The decals were giving me terrible time while I was trying to remove them....
More » By Tony Briganja, Independent Information Technology and Services Professional

Over your lifetime you buy an average of 13 cars, 7 of them over the age 50. Consumers over the age 50 spend $2.3 trillion annually. Add a comment »

Started by Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC

How are you targeting baby boomers online with your message? Display, eMail, Integrated content? Story on Navigate Boomer Media in...
More » By Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC

What are the three sweetest services your shop performs (in terms of easy profitability) that you would like to get more of from your current database of customers? I.E. - timing belt change and ____ Add a comment »

Started by Bob Beck, Sexton Printing

Ageism in Hiring? Do you know how federal laws can protect you? http://internsover40.blogspot.com/2010/08/federal-laws-prohibiting-job-age.html Add a comment »

Started by John Handel, vp at Social Media Jobs

Editors notes:Many of our readers have continued to struggle with the question of "what is age discrimination in the workplace?" Ageism...
More » By John Handel, vp at Social Media Jobs

Innovative Dealer Summit :: Home Page Add a comment »

Started by Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!

vAuto Founder and Chairman, Dale Pollak to speak at Innovative Dealer Summit in Denver, Wednesday, September 8,
By Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!

Have you tried purchasing a vehicle through a mobile website? 1 comment »

Started by Vivek Merani, Sr. Vice President - at Magnon International

The mobile phone makes a significant impact on pushing the consumer through the purchase funnel. The mobile phone provides a consumer...
More » By Ron Collier, CEO at Collier Consulting

Latest News

New Twitter Browser Button For Tweeting Vehicles Found Online Add a comment »

automotivedigitalmarketing.com August 21, 2010

The New Twitter Bro ...…

Sucessful Lease-Ending Follow-up/Campaigns??? HELP! Add a comment »

automotivedigitalmarketing.com August 21, 2010

I have recently started re-vamping our old campaigns in the CRM, many of which have been out-dated, and I am now devulging into Leasing.  Currently we have out-dated letters that are sent our 6 mo. and 3 mo. out, and followed by a c…

Mobile matters more today than yesterday for automotive advertising agencies -- but not as much as tomorrow! Add a comment »

automotivedigitalmarketing.com August 21, 2010

Automotive advertising agencies develop mobile marketing campaigns sourced from embedded short codes in conventional media to drive SMS text messages to deliver PDA friendly websites, video, coupons and sales/service promotions.  Mo…

Job Discussions (3)

Marketing:Director, Brand Product Marketing * Woodcliff Lake, NJ - Teva Pharmaceuticals USA http://internsover40.blogspot.com/2010/01/marketing-all-jobs-and-internships.html Add a comment »

Posted by John Handel, vp at Social Media Jobs

Service Manager - Director Add a comment »

Posted by Vaughn Nadeau, Founder of www.carpeoplejobs.com

Apply Internsover40 Internship:Management Trainee Fall Internship * RI - Enterprise Rent-A-Car http://internsover40.blogspot.com/2010/01/jobs-internshipslocal.html Add a comment »

Posted by John Handel, vp at Social Media Jobs

Find the best talent on LinkedIn

  • Reach over 75 million top professionals
  • Be alerted to good matches automatically
  • Receive on average 30 applicants
Get Started »
Recommended Automotive Links:


Recommended Ralph Links:


[Sent from Ralph Paglia's iPhone]



Ralph Paglia


Director - Digital Marketing


ADP Dealer Services


cell: 505-301-6369 


office: 480-421-5005











http://ADM.fm 
 

Sunday, August 22, 2010

Ralph Paglia and Elizabeth Archuleta



Location:Tempe, Arizona

Wednesday, August 18, 2010

Social Media Marketing Campaigns for Car Dealers

Best Social Media Marketing Campaigns for Car Dealers
Investing in Your Community Will Boost Your Sales

Today's Buzz 



  • Where does Facebook stand on location?
    Facebook is reportedly preparing to launch a location-based service, perhaps at a Palo Alto news conference later today. Marketers will be watching to see whether Facebook's offering is designed to allow brands to offer location-based promotions and ads or allow consumers to leave location-linked reviews for products and services. VentureBeat (8/17) CIO/PC World (8/2010
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand's performance online. Also includes actionable recommendations to boost your brand's visibility. Request your report here.
  Ideas in Action 
 
  • 20 greatest social-media campaigns of all time
    The best social-media campaigns have one thing in common: They're fun. From "The Blair Witch Project" to the "Will It Blend?" campaign, experts say that campaigns take off when they combine interactivity with compelling entertainment. Forbes  Forbes 
  • Results matter more than tools, marketers say
    Social-media marketers are relatively platform-agnostic and care more about the results their brands achieve than the specific tools and social networks they use to produce them, writes Dan Neely. That pragmatism is a sign of social media's maturity, Neely argues. "This new focus is a function of digital's arrival as a marketing tool, and social as an important and powerful marketing avenue. In short, success breeds interest in more success." iMedia Connection
  • Report: Companies keep on blogging
    More than one in three companies have a blog used for communicating with their customers, according to an eMarketer report, and that figure will increase to 43% by 2012, the firm projects. Many companies also use Twitter and Facebook but find that blogging still has an important role to play. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer analyst Paul Verna. eMarketer
  • How social media can help you through a product recall
    Social media isn't just a tool for improving sales and building brand awareness -- it can help you during difficult times, too, says Kelly Voelker of Graco. Voelker explains how Graco was able to use social tools to limit a product recall's ability to damage the brand. Companies can use their followers to spread the word about important recall information without resorting to traditional media channels, she notes. SmartBrief/SmartBlog on Social Media 
  The Takeaway 


  • Social media boosts corporate-intelligence efforts
    Companies are increasingly turning to social tools to boost their intelligence efforts, this article notes. Social-media messages can help defuse potentially damaging misinformation and can also be a great way to adjust your strategy to capitalize on your opponents' missteps. Social Media Today 
  • What business-to-business firms need to do to adapt to social media
    Once business-to-business companies take the plunge into social media, there are lots of small steps they can take to make the most of the available technologies. Claiming site-specific user names for your brand is worth doing even if you don't flesh out your presence immediately, writes Kipp Bodnar, while getting started with content creation right away can give your campaign momentum. It's also never too soon to start keeping an eye on the marketing data coming out of your social-media marketing efforts, Bodnar notes. HubSpot.com 



SmartPulse 
  • Do you see social-media marketing as an art or a science? 
    Both 67.13%
    Art 13.49%
    Neither 12.80%
    Science 6.57%
  • Is social media an art or a science? Art and science may seem to be polar opposites -- but most SmartBrief on Social Media readers say you need both disciplines to succeed at social-media marketing. But what were the folks who said it was neither talking about? Learn more over at SmartBlog on Social Media.
  • The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well? 
Yes, people can figure out social media all by themselves
Yes, but it takes a certain amount of education and formal training to be great at social media
No, it takes a certain kind of personality to excel at social media
Not everyone can plan a social-media strategy, but anyone can execute one

  Featured Content 
 
[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005

Recommended Ralph Links: 

Recommended Automotive Links:

Best Social Media Marketing Campaigns for Car Dealers

Best Social Media Marketing Campaigns for Car Dealers
Investing in Your Community Will Boost Your Sales

Today's Buzz 



  • Where does Facebook stand on location?
    Facebook is reportedly preparing to launch a location-based service, perhaps at a Palo Alto news conference later today. Marketers will be watching to see whether Facebook's offering is designed to allow brands to offer location-based promotions and ads or allow consumers to leave location-linked reviews for products and services. VentureBeat (8/17) CIO/PC World (8/2010
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand's performance online. Also includes actionable recommendations to boost your brand's visibility. Request your report here.
  Ideas in Action 
 
  • 20 greatest social-media campaigns of all time
    The best social-media campaigns have one thing in common: They're fun. From "The Blair Witch Project" to the "Will It Blend?" campaign, experts say that campaigns take off when they combine interactivity with compelling entertainment. Forbes  Forbes 
  • Results matter more than tools, marketers say
    Social-media marketers are relatively platform-agnostic and care more about the results their brands achieve than the specific tools and social networks they use to produce them, writes Dan Neely. That pragmatism is a sign of social media's maturity, Neely argues. "This new focus is a function of digital's arrival as a marketing tool, and social as an important and powerful marketing avenue. In short, success breeds interest in more success." iMedia Connection
  • Report: Companies keep on blogging
    More than one in three companies have a blog used for communicating with their customers, according to an eMarketer report, and that figure will increase to 43% by 2012, the firm projects. Many companies also use Twitter and Facebook but find that blogging still has an important role to play. "Companies are finding that blogs fill a specific niche that other forms of social media do not," said eMarketer analyst Paul Verna. eMarketer
  • How social media can help you through a product recall
    Social media isn't just a tool for improving sales and building brand awareness -- it can help you during difficult times, too, says Kelly Voelker of Graco. Voelker explains how Graco was able to use social tools to limit a product recall's ability to damage the brand. Companies can use their followers to spread the word about important recall information without resorting to traditional media channels, she notes. SmartBrief/SmartBlog on Social Media 
  The Takeaway 


  • Social media boosts corporate-intelligence efforts
    Companies are increasingly turning to social tools to boost their intelligence efforts, this article notes. Social-media messages can help defuse potentially damaging misinformation and can also be a great way to adjust your strategy to capitalize on your opponents' missteps. Social Media Today 
  • What business-to-business firms need to do to adapt to social media
    Once business-to-business companies take the plunge into social media, there are lots of small steps they can take to make the most of the available technologies. Claiming site-specific user names for your brand is worth doing even if you don't flesh out your presence immediately, writes Kipp Bodnar, while getting started with content creation right away can give your campaign momentum. It's also never too soon to start keeping an eye on the marketing data coming out of your social-media marketing efforts, Bodnar notes. HubSpot.com 



  SmartPulse 
  • Do you see social-media marketing as an art or a science? 
    Both 67.13%
    Art 13.49%
    Neither 12.80%
    Science 6.57%
  • Is social media an art or a science? Art and science may seem to be polar opposites -- but most SmartBrief on Social Media readers say you need both disciplines to succeed at social-media marketing. But what were the folks who said it was neither talking about? Learn more over at SmartBlog on Social Media.
  • The conventional wisdom is that anyone can be a "social-media guru." But does that work in practice? Is social-media marketing something anyone can do well? 
Yes, people can figure out social media all by themselves
Yes, but it takes a certain amount of education and formal training to be great at social media
No, it takes a certain kind of personality to excel at social media
Not everyone can plan a social-media strategy, but anyone can execute one

  Featured Content 
 
[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005

Recommended Ralph Links: 

Recommended Automotive Links:


This message and any attachments are intended only for the use of the addressee and may contain information that is privileged and confidential. If the reader of the message is not the intended recipient or an authorized representative of the intended recipient, you are hereby notified that any dissemination of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail and delete the message and any attachments from your system.