page contents Automotive Thought Leadership: Ralph Paglia: June 2011 My title page contents

Wednesday, June 29, 2011

Is Google Fighting for Survival in a Social Web?


Evolution is about winners and losers and survival of the fittest. The origin of any species, digital or flesh and blood depends on the ability to adapt to rapidly changing environments. 
If you want to see it happening in real time you only have to survey the digital world to view it happening before your eyes.  MySpace dominated the social networking universe by providing a social and multimedia experience so addictive that teenagers didn't leave their rooms for years.
Along came Facebook and made a better mouse trap that not only hooked teenagers and Generation Y but their parents as well and now MySpace is fighting for its very existence.
Google has dominated the web for nearly a decade and with earnings of over $29 billion a year and enough cash to buy Greece you would think it was impregnable. But there are some worying signs with people spending more time on Facebook than Google, with users spending 375 minutes a month on Facebook compared to only 231 minutes on Google  (by the way that happened in 2010)
To remain relevant on an increasingly social web and maybe even ensure its long term survival,  Google has just announced its 'Google+' social network that targets Facebook and the way that Facebook operates including security and privacy issues....Read more of this article 

Jeffbullas.com, 78 Darling Street, Rozelle, NSW 2040, AUSTRALIA

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm

Friday, June 24, 2011

Web 3.0 means that dealers are no longer the sole spokesperson for their brand

Web 3.0 means that dealers are no longer the sole spokesperson for their brand or reputation. The marriage of personalization and social media exposes potential customers to dozens of independent points of view before a visitor ever reaches your website or showroom. Identify the influencers who will reach your customers first and turn them into passionate advocates for your dealership's brand. The result is a positive impression of your business and a strong preference to choose you within the ranks of local customers who have yet to see your site.

Ralph Paglia


Thursday, June 23, 2011

Social Media Originated Sales Exceed Traffic

Social Sales Exceed Social Traffic




image.jpeg

Social network-driven retail sales exceed social network-driven traffic to retail sites, indicating social retail visitors are highly likely to convert,according to [download page] the IBM Coremetrics "Online Retail Holiday Readiness Report." Less than 1.25% of retail site visitors in April 2011 were driven there by a social network, yet close to 1.75% of online retail sales were from customers originating on a social network.

While social-driven retail site traffic has steadily increased since December 2010, social-driven sales went from less than 1% in December to a little more than 1.25% in January, only to fall back to about 1% in February and then start a dramatic growth curve in March.

Mobile-Driven Traffic, Sales Grow

ibm-mobile-retail-sales-june-2011.JPGDuring the IBM Coremetrics six-month reporting period from October 2010 to April 2011, the mobile channel as a percent of total retail site sales nearly doubled, from 3.4% to 6.5%. Mobile-driven retail site traffic grew roughly 60% in that time, from a little less than 5% to almost 8%.

Social Visitors Convert at Double Normal Rate

ibm-page-views-june-2011.JPGSocial visitors are more than twice as likely as the overall population to convert, at a rate of 10.7% compared to 5.2%. IBM Coremetrics analysis indicates many of these social visitors are likely responding to offers, as their bounce rate (62.8%) is high and their time on site (3:26 minutes) is low.

Mobile Users Have Low Engagement

Mobile users are less engaged than the overall population, with fewer page views, less time on site, lower conversion, and higher bounce rates. IBM Coremetrics says although this is not surprising, it does underscore the need for retailers to monitor and optimize the mobile user experience.

Shop.org: SocNets Offer Monetary Possibilities

Popular social networks such as Facebook and Twitter may offer retailers the possibility of monetizing their presence on them, according to an April 2011 survey conducted by Shop.org, comScore and Social Shopping Labs. Findings from the "2011 Social Shopping Survey" indicate two-thirds of Twitter users (67%) say a post has spurred them to click through to a website, as do more than half of Facebook users (56%). In addition, approximately 90% of retailer blog users have clicked through to a website.

About the Data: Data in this report is based on Coremetrics Benchmark, which captures online marketing results and commerce data from more than 500 contributing US retailers.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm 

Wednesday, June 22, 2011

InternetbattlePlan VI Promo

YouTube

jamesaziegler has shared a video with you on YouTube:

Jim talks about the upcoming event., Internet Battle Plan VI at The Golden Nugget in Old Las Vegas. http://www.InternetBattlePlan.com . Business development centers (BDC) Video to sell cars, Facebbok and YouTube sales, it's all included. Best lineup of Talent ever assembled... http://www.ZieglerSeminars.com . Find us on Facebook too at http://www.facebook.com/InternetBattlePlan

By the way, did you know you can rent movies from YouTube? Check it out now: youtube.com/movies.

 

 

Ralph Paglia | Vice President - Digital
Tier10 Marketing 
13665 Dulles Technology Drive, Suite 320, Herndon, VA 20171

T 703-552-4140

C 505-301-6369

F 801-340-8918

ralph@tier10marketing.com  

www.Tier10Marketing.com

 

© 2011 YouTube, LLC
901 Cherry Ave, San Bruno, CA 94066

 

Saturday, June 18, 2011

Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
What do think about this ADM Blog post titled 'Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh' ?
With almost twice as much Unique Visitor Traffic as any of the other online automotive blogs and communities tracked, the Automotive Digital Marketing Professional Community continues...

ADM Blog posted by Ralph Paglia:

The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google fre...

ADM Blog post link:
Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh

About Automotive Digital Marketing Professional Community
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Automotive Digital Marketing Professional Community 4604 members
9603 photos
856 songs
2496 videos
1731 discussions
243 Events
3288 blog posts
 
Ralph Paglia
Vice President

BMW of San Antonio Faked Customer Reviews by Review Boost Exposed by TV News Report

Check out this video on YouTube:

http://www.youtube.com/watch?v=Qh04DRmJOdU&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Thursday, June 16, 2011

Facebook Advertising and Page Updates

 

Facebook

The Facebook Post

 

 

 

Amplify your Page posts with Sponsored Stories

 

 

When you post a photo, video, link, or ask a question on your Page, you only reach a subset of your fans via the News Feed. Use Page Post Sponsored Stories to get more distribution for your Page posts. To extend the reach of your posts beyond current fans, use Page Post Like Sponsored Stories. Both Page Post and Page Post Like Sponsored Stories appear on the right-hand side of Facebook. Check out the Page Post Sponsored Stories Guide to learn more.

 

 

 

Manage multiple accounts more efficiently

 

 

Account Groups is a new, easier way for you to manage your ad strategies on Facebook. Account Groups enables you to group together and access multiple Facebook advertising accounts simultaneously. Check out the How-to Guide and the Account Structure Best Practices Guide to get started.

 

 

 

Free webinar on how to engage with your customers

 

 

We're hosting a live panel with digital marketing experts from Levi's and Subway who will offer tips and answer your questions on building customer engagement and loyalty on Facebook. To watch the free webinar, tune in to Facebook Live on Thursday, June 23 from 11:30 am-12:00 pm PST. We encourage you to RSVP and submit questions in advance. On Facebook Live, you can also view our previous webinars, such as "New Ads Manager," which explains the benefits of the redesign of Ads Manager.

 

 

 


FACEBOOK CASE STUDY

 

 

Squishable.com: This maker of oversized plushies such as the platypus, narwhal and top-selling Squishable Panda now sees 15 percent of its sales from people coming from its Squishable.com Facebook Page to its website. The targeting available with Facebook Ads allows the small business to reach its most likely customers, including fans of Anime and science fiction. The company has taken things one step further, relying on its Facebook fans to decide what products it should produce next. For more, read the full case study.

Do you have a Facebook Ads success story to share? Share it with us for a chance to have your story featured.

 

 

 

RESOURCES

 

 

·  Guide to Facebook Ads
    facebook.com/adsmarketing

·  Facebook Ads Page
    facebook.com/FacebookAds

·  Help Discussion Tool
    Help Discussion Tool

·  Facebook Pages
    facebook.com/FacebookPages

·  Facebook Blog
    blog.facebook.com

·  Facebook Developers Blog
    developers.facebook.com/blog



TIP OF THE MONTH

Want an easy way to keep fans engaged with your Page? Create a conversation calendar to help you schedule what and when you post to keep your Page content up to date. Check out examples in our Pages Optimization Guide. To add fans to your Page, consider using Facebook Ads to encourage people to like your Page and to interact with your business on Facebook.


Go to your Ads Manager



WEBINAR CENTER

Become an expert with the Facebook Ads Webinar Center
Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business.



Visit the Webinar Center

IN THE NEWS

Targeting Facebook fans can reduce acquisition costs
TBG Digital reports that advertisers can reduce acquisition costs by 15 percent for purchases by targeting Facebook fans.


Companies say social media rivals e-mail for business-to-business marketing
eMarketer reports that the majority of marketers use social media for six hours or more each week, with Facebook the most used by small businesses.


Sponsored Stories get 50 million Likes a day
AdWeek reports that Facebook's Sponsored Stories lead to people being twice as likely to recall a business and four times as likely to take action.

 

For more tips, news, case studies and product updates, please visit the
Facebook Ads Page.

 



Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303.


--
Ralph Paglia
Vice President

Saturday, June 11, 2011

Automotive Marketing Newsroom

Here's what's happened in the Automotive Digital Marketing Newsroom in the past day.

 New posts:
   JoAnna updated their profile:http://automotivedigitalmarketing.kapost.com/posts/joanna-updated-their-profile
   Craig Lockerd added a video:http://automotivedigitalmarketing.kapost.com/posts/craig-lockerd-added-a-video-20
   Silia J. Hatzi replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers
   Thomas Ieracitano replied to Chris Teal's discussion 'New Internet Sales Manager - Need Help!!!':http://automotivedigitalmarketing.kapost.com/posts/thomas-ieracitano-replied-to-chris-teals-discussion-new-internet-sales-manager-need-help-1
   Lizelle Landino added a blog post:http://automotivedigitalmarketing.kapost.com/posts/lizelle-landino-added-a-blog-post-9
   Craig Lockerd promoted Craig Lockerd's video 'Auto Sales Training ...AutoMax Recruiting and Training Style #16':http://automotivedigitalmarketing.kapost.com/posts/craig-lockerd-promoted-craig-lockerds-video-auto-sales-training-dot-dot-dot-automax-recruiting-and-training-style-number-16
   A discussion started by Rob Hagen was featured:http://automotivedigitalmarketing.kapost.com/posts/a-discussion-started-by-rob-hagen-was-featured
   Stacy Mueller commented on Stan Bradbury's blog post 'Can you keep up with 150 Friends on Social Media?':http://automotivedigitalmarketing.kapost.com/posts/stacy-mueller-commented-on-stan-bradburys-blog-post-can-you-keep-up-with-150-friends-on-social-media
   Bruce Huckfeldt updated their profile:http://automotivedigitalmarketing.kapost.com/posts/bruce-huckfeldt-updated-their-profile
   Ralph Paglia replied to Chris Teal's discussion 'New Internet Sales Manager - Need Help!!!':http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-replied-to-chris-teals-discussion-new-internet-sales-manager-need-help
   Ralph Paglia commented on Ralph Paglia's group 'Ford Dealers, Managers and Sales Professionals':http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-commented-on-ralph-paglias-group-ford-dealers-managers-and-sales-professionals-1
   Silia J. Hatzi commented on Steven Gleadall's blog post 'Country of Origin':http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-commented-on-steven-gleadalls-blog-post-country-of-origin
   Thomas A. Kelly replied to Thomas A. Kelly's discussion 'French ban the words 'Twitter' and 'Facebook' from being used on TV and radio news programs.':http://automotivedigitalmarketing.kapost.com/posts/thomas-a-kelly-replied-to-thomas-a-kellys-discussion-french-ban-the-words-twitter-and-facebook-from-being-used-on-tv-and-radio-news-programs-dot
   Rorie Hannigan replied to Thomas A. Kelly's discussion 'French ban the words 'Twitter' and 'Facebook' from being used on TV and radio news programs.':http://automotivedigitalmarketing.kapost.com/posts/rorie-hannigan-replied-to-thomas-a-kellys-discussion-french-ban-the-words-twitter-and-facebook-from-being-used-on-tv-and-radio-news-programs-dot
   Mike Warwick replied to Mike Warwick's discussion 'Edmunds New Program - Are You On Board?':http://automotivedigitalmarketing.kapost.com/posts/mike-warwick-replied-to-mike-warwicks-discussion-edmunds-new-program-are-you-on-board-2
   Ken Beam added a video:http://automotivedigitalmarketing.kapost.com/posts/ken-beam-added-a-video-10
   Ken Beam added a blog post:http://automotivedigitalmarketing.kapost.com/posts/ken-beam-added-a-blog-post-30
   Anirban Das added a discussion to the group Search Engine Optimization (SEO) Best Practices:http://automotivedigitalmarketing.kapost.com/posts/anirban-das-added-a-discussion-to-the-group-search-engine-optimization-seo-best-practices-40
   John Giamalvo replied to Mike Warwick's discussion 'Edmunds New Program - Are You On Board?':http://automotivedigitalmarketing.kapost.com/posts/john-giamalvo-replied-to-mike-warwicks-discussion-edmunds-new-program-are-you-on-board
   Allen M. Gottfried added a discussion:http://automotivedigitalmarketing.kapost.com/posts/allen-m-gottfried-added-a-discussion-1
   Luis Tovar commented on Kathi Kruse's blog post 'Social Media MARKETING: The Selling Part is Up to You':http://automotivedigitalmarketing.kapost.com/posts/luis-tovar-commented-on-kathi-kruses-blog-post-social-media-marketing-the-selling-part-is-up-to-you
   Kimberly Favazzo Patrum added a discussion:http://automotivedigitalmarketing.kapost.com/posts/kimberly-favazzo-patrum-added-a-discussion-3
   James Bradford promoted Ric McCoy's profile:http://automotivedigitalmarketing.kapost.com/posts/james-bradford-promoted-ric-mccoys-profile
   Silia J. Hatzi replied to Chris Teal's discussion 'New Internet Sales Manager - Need Help!!!':http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-replied-to-chris-teals-discussion-new-internet-sales-manager-need-help
   Ken Beam added a discussion:http://automotivedigitalmarketing.kapost.com/posts/ken-beam-added-a-discussion-12
   Philip Zelinger added a discussion:http://automotivedigitalmarketing.kapost.com/posts/philip-zelinger-added-a-discussion-13
   Ken Beam replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/ken-beam-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers
   Stacy Mueller commented on Kathi Kruse's blog post 'Social Media MARKETING: The Selling Part is Up to You':http://automotivedigitalmarketing.kapost.com/posts/stacy-mueller-commented-on-kathi-kruses-blog-post-social-media-marketing-the-selling-part-is-up-to-you
   Charles Kim commented on Kathi Kruse's blog post 'Social Media MARKETING: The Selling Part is Up to You':http://automotivedigitalmarketing.kapost.com/posts/charles-kim-commented-on-kathi-kruses-blog-post-social-media-marketing-the-selling-part-is-up-to-you
   Jennifer Schrader replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/jennifer-schrader-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers
   Adam Thrasher is now a member of Automotive Digital Marketing Professional Community:http://automotivedigitalmarketing.kapost.com/posts/adam-thrasher-is-now-a-member-of-automotive-digital-marketing-professional-community
   John Giamalvo replied to Mike Warwick's discussion 'Edmunds New Program - Are You On Board?':http://automotivedigitalmarketing.kapost.com/posts/john-giamalvo-replied-to-mike-warwicks-discussion-edmunds-new-program-are-you-on-board-1
   Kathi Kruse commented on Kathi Kruse's blog post 'Social Media MARKETING: The Selling Part is Up to You':http://automotivedigitalmarketing.kapost.com/posts/kathi-kruse-commented-on-kathi-kruses-blog-post-social-media-marketing-the-selling-part-is-up-to-you
   Jennifer Schrader commented on Kathi Kruse's blog post 'Social Media MARKETING: The Selling Part is Up to You':http://automotivedigitalmarketing.kapost.com/posts/jennifer-schrader-commented-on-kathi-kruses-blog-post-social-media-marketing-the-selling-part-is-up-to-you
   Ralph Paglia replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers
   Ralph Paglia replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers-1
   Brian Pasch replied to Ken Beam's discussion 'Pasch Consulting may be very well crossing the line - with this one. Have a look ADM`ers':http://automotivedigitalmarketing.kapost.com/posts/brian-pasch-replied-to-ken-beams-discussion-pasch-consulting-may-be-very-well-crossing-the-line-with-this-one-have-a-look-adm%60ers

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm