page contents Automotive Thought Leadership: Ralph Paglia: August 2011 My title page contents

Wednesday, August 31, 2011

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Tuesday, August 30, 2011

Is Your Social "Stock" in Rapid Decline? - Automotive Digital Marketing Professional Community

Is Your Social "Stock" in Rapid Decline? - Automotive Digital Marketing Professional Community

What we NEED is a system of control. A series of warnings and triggered events that help us keep our # of connections limited. Similarly a whole new slew of tools could emerge to serve those of us who truly want to be able to successfully market in social spaces. Rather than targeting huge groups and networks and trying to yell even louder in an already over crowed room, we could begin to identify groups and communities that are actually having meaningful, relevant dialogue with which we can have a voice and be able to contribute and actually share experience.

Top Ten SEO Tactics


It's tough to keep up on the happenings in the world of SEO and online marketing. This digest will do the job for you -- SEOmoz sends you the month's top-ten links that you should check out.



1
Submit URLs to Google with Fetch as Googlebot
Just completed a site refresh and anxiously awaiting Google to crawl your site? The wait is over--now website crawling is available on demand (almost)!

2
Multi-Channel Funnels: discover untapped opportunities
Email, social networks, affiliates… see just where your customers are filtering in from. More knowledge for your marketing strategy!

3
Twitter's t.co link shortening service is game changing
You've seen those Twitter shortening URLs everywhere, and now you can access their metrics. Woah.

4
Google Algorithm Change History
Dr. Pete puts together a stellar summary of Google's changes to how it indexes the web.

5
Understanding Link-Based Spam Analysis Techniques
Justin Briggs has a theory on how links are valued. Learn how to detect spammy links to boost your link-building practices.

6
Beating Google's Panda Update
Outsmart this month's Panda update with some content insight from Cyrus Shepard!

7
Detecting "Undetectable" Link Networks
Oh yes, you CAN uncover those sneaky link networks that think they can hide. Learn how to catch them in this blog post.

8
Five Principles to Better Outreach Link Building
Time to switch up how you're asking for links to improve your effectiveness! (And the Legend of Zelda tie-in is geektastic.)

9
Misadventures in VC Funding: The $24 Million Moz Almost Raised
We learned quite a bit through our venture capital adventure this year, and Rand lays out the nitty-gritty details for other startups to learn from.

10
Codecademy
Gamification of basic code education FTW. Learn how to code and earn bragging rights along the way

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
505-301-6369
http://RalphPaglia.com
RPaglia@gmail.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia

Monday, August 29, 2011

Automotive Talent Wars Are Heating Up Again

The Car Sales Simulator®: Recruiting and screening job applicants
A new customer was waiting on the lot. Steve Wilson headed out to greet the man, a
fortysomething who was checking out trucks. Steve learned that the customer was waiting
for his wife to arrive. "She wants to look at SUVs. She thinks they're more practical," said
the customer, who seemed unhappy with his wife's perspective.
After a lengthy conversation with the couple, followed
by a test drive and negotiation session, the wife
gleefully drove her brand new SUV off the lot. Steve
set his laptop aside, slid out of bed and headed for the
kitchen to grab a bite to eat before heading back to
tackle a second customer.

Steve just applied for a sales job with a local car
dealership. The realistic, customized "sales simulator"
used by the company to assess applicants afforded
him the opportunity to step into the shoes of an actual
car sales rep and sell two cars. Not bad for a slacker in
his night clothes. In the process, the local Ford dealer considering him for a job got a much
more reliable idea about the candidate's skills and weaknesses than they could using
traditional methods. The simulator provided them with a detailed, scientific analysis that
tells them a great deal about what this candidate can actually do, as opposed to what he
says he can do.

Simulations like the one described here are powerful new weapons in a looming talent war.
Aptitude-simulations take applicants out to the floor, the lot or field and let them perform the
specific sales and service tasks they will be hired for.

Recruiting and selecting the right people is one of the most important tasks facing any
sales or service organization. All too often, the principal cause of poor performance is that
the wrong people have been hired for the job. But as obvious as this seems, most
companies still have ill-defined processes and woefully low standards for who they hire.
They rely on chat-style interviews with a handful of candidates, a technique that's both time
consuming and a poor predictor of eventual candidate performance. As a result, most sales
and service staffs operate like revolving doors. In the automotive dealership sector alone,
the average turnover rate for reps exceeds 45 percent per year. In the insurance industry is
the figure is between 80 and 85 percent during the first five years, and in other corners of
the retail world turnover can hit several hundred percent annually. Companies often
assume this condition as a natural and necessary cost of doing business without ever
exploring whether or not things can be changed.

Competing for talented front-line people requires that companies cast a wider net and set
higher standards for hiring. Fortunately, new behavioral simulations have emerged in
recent years that can both recruit more persuasively and select more accurately. Using
video and computer-driven interactivity, these applications show the employer how a
candidate can think on his or her feet and offer a preview of areas in which the future
employee might need additional training or mentoring.

Hire the Winners, a business venture dedicated to improving the quality of recruitment,
training, and performance of automotive sales professionals partnered with the Gronstedt
Group to develop this revolutionary interactive online
Car Sales Simulator™ that Steve
Wilson took. The dealer was impressed with Steve's results on the simulation and called
him in for an interview, during which the employer asked probing questions about strengths
and weaknesses of Steve's selling style based on a comprehensive report of Steve's
simulation performance. The information from the interview and simulation gave the dealer
the information they needed to confidently
offer Steve the job. Immediately after a
candidate has completed the simulation, the
dealer receives an overall score and a
comprehensive and easy-to-understand report
with that will red flag possible problem areas,
show how the candidate compares to
benchmark sales leaders, and suggest
interview questions. It will score candidates
on the seven criteria identified by top industry
analysts as prime indicators of auto sales
success, including motivation, closing skills,
empathy and independence. With this report,
they have critical information for making
important hiring decisions, conducting more
focused job interviews, or develop their staff.

The Car Sales Simulator™ isn't afraid to get in your face. The professionally scripted,
directed, acted and produced video scenarios feature realistic sales situations, demanding
customers and a grumpy sales manager. No traditional interview or aptitude test can give
applicants such a vivid inside look into a profession. Many ill-suited applicants will decide to
withdraw voluntarily from consideration once they see how wrong they are for the job. Nontraditional
recruits like Wilson (who had never worked in the auto industry before) will be
attracted to the job. Perhaps these factors help explain why the development and
deployment of simulation-based recruiting and assessment tools, which are also effective
applications for promotion decisions and development planning, is expanding rapidly.
Pre-employment simulations enable the sort of efficient, just-in-time hiring approach
popular among high-performing corporations. One of the key conclusions of the McKinsey
Corporation's report on "The War for Talent" is that "talent-winners also recruit
continuously, rather than simply to fill openings. Best practice companies are always
looking for great talent and bring it in whenever they find it." Simulations are always on and
have the additional advantage of being convenient for the job applicants, as well. The
applications help brand the company as a fast-forward, desirable employer, and word gets
around quickly in today's wired world.

The talent war is heating up, and your competitors are seeking to out-compete you by
attracting better talent, a key reason why companies are turning to the Gronstedt Group for
recruitment simulations that promise to be the most potent weapon the market has seen in
a long time.

Check out http://www.hirethewinners.com/ today to learn how your dealership can gain a competitive advantage through better screening and hiring practices.

Ralph Paglia

Wednesday, August 24, 2011

Social Media Monitoring as Communication Strategy

Social Media Monitoring Most Used for Communications Strategy

The largest percentage (almost 30%) of senior marketing executives engaging in social media monitoring (ranging from automated search engine alerts to specific data queries and third-party research) make it actionable through their communications strategy, according to [download page] a survey conducted in May and June of 2011 by WebLiquid and RSW/US. Results from “Marketers and Social Media Monitoring Survey” indicate no other means of making social media monitoring actionable compares in popularity, with customer service enhancements following at close to 20% (more than one answer allowed).

Other relatively popular answers include media planning (almost 15%) and organic search optimization (more than 10%).

Google Alerts Leading Tool
Google Alerts is the most popular social media monitoring tool among survey respondents (more than one answer allowed), with slightly more than 45% usage. This makes Google Alerts almost eight times as popular as its closest specific competitor, Radian6, with slightly more than 5% usage.

It is interesting to observe that both not monitoring social media (more than 20%) and other (almost 15%) are both roughly two to three times as popular as the second-most-popular specific tool for social media monitoring.

Brand Awareness Primary Objective
When asked to name their primary marketing objective, about 35% of respondents said building brand awareness, a few percentage points higher than runner up customer interaction/engagement. Other relatively popular responses included lead acquisition (more than 15%) and driving e-commerce sales (almost 10%).

Other Findings
74% of senior marketing executives are actively monitoring social media.
More than nine in 10 senior marketing executives are aware of social media monitoring, with about five in 10 somewhat aware and four in 10 very aware.
Marketers who pay for social media monitoring tools are twice as likely as those who use free tools to find them extremely valuable, while hardly any marketers find their tools to have little to no value whether paid or free.
62% of marketers plan to increase social media monitoring investments in the coming year, 37% plan to keep them the same, only 1% plan to decrease them.
Adobe: More than Half of Marketers Measure SocNet Traffic Volume
More than half (54%) of North American marketers measure the traffic volume generated by social media,according to the Q2 2011 Quarterly Digital Intelligence Briefing from Adobe and Econsultancy. A similar 53% also measure engagement with their Facebook brand page and Twitter accounts.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
505-301-6369
http://RalphPaglia.com
RPaglia@gmail.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia

11th Digital Dealer Conference selects ADM Member as Speaker

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

The ADM Professional Community is proud to announce that another member has been selected as a featured speaker at the 11th Digital Dealer Conference in Las Vegas... We encourage all ADM Members who are speakers to share the relevant Dealer Communications Press Release with the community!


Industry Thought Leader Shares Insights on How to Recruit, Screen, Hire and Train Internet Sales Professionals

DETROIT – August XX, 2011 –Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on how to recruit, screen, hire and train Internet sales professionals for the greatest likelihood of success and retention.

Paglia explains why organizational development is more important than ever before.  With many dealers losing staff while cutting costs during the depths of the recession, those that are growing their businesses now need effective strategies, tools and tactics for attracting, screening and hiring the best Internet sales professionals.  And, these dealers and managers need to be sure that the new hires will have the greatest chance of achieving their own personal success, as well as sales productivity for the dealership.

Paglia offers advice to dealers and managers on:

  • How to set up effective online automotive sales professional screening for the dealership.
  • How to use "gaming" simulations to attract and recruit the best sales talent.
  • How to evaluate which sales candidates are worth the time to interview.
  • How to create a job description that attracts the best Internet sales professionals. 

Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.

Ralph Paglia will be speaking to dealers and managers on how to recruit, screen, hire and train Internet sales professionals for the greatest likelihood of success and retention, at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada.   For more information about Ralph Paglia and other speakers, visit:  www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS AND THE 11TH DIGITAL DEALER CONFERENCE & EXPOSITION  

The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers.   Connecting with them over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-OwnedDealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.  To learn more about the 11th Digital Dealer Conference & Exposition, visit:  www.DigitalDealerConference.com.

 

NEWS RELEASE

FOR RELEASE: IMMEDIATELY

CONTACT:  Maria Burkel

Dealer Communications

248-977-3493

mburkel@dealer-communications.com

Visit Automotive Digital Marketing Professional Community at: http://www.automotivedigitalmarketing.com/?xg_source=msg_mes_network

 

Ralph Paglia

April Rain’s Guide to Automotive Conferencing. - Automotive Digital Marketing Professional Community

April Rain’s Guide to Automotive Conferencing. - Automotive Digital Marketing Professional Community

April Rain's guidelines are truly priceless and should be required reading for all automotive professionals before they hit the Fall Conference Circuit!

Tuesday, August 23, 2011

World War II Fighter Plane hanging from ceiling at Chicago Midway Airport http://ADM.fm

Carey Jackson tells you about the Earthquake at Douglas Infiniti on 8/23/2011 - Automotive Digital Marketing Professional Community

Carey Jackson tells you about the Earthquake at Douglas Infiniti on 8/23/2011 - Automotive Digital Marketing Professional Community

Carey Jackson tells you about the Earthquake at Douglas Infiniti on 8/23/2011! WOW! A 5.9 `Quake hit the East Coast today August 23rd 2011!

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Monday, August 22, 2011

Do You Know Where Jim Ziegler Is?

I received the following email from Jim Ziegler this morning and after speaking with Jim on the phone, wanted to share it with the ADM Professional Community:


Have You Missed Jim Ziegler's Articles in Dealer Magazine? 

We've received a lot of mail and telephone calls from Dealers, Managers and Factory Executives asking what happened to Jim Ziegler's Dealer Advocate articles in Dealer Magazine. 

 

Well truth of the matter is that Jim felt he was being mistreated by the magazine's owner and editor, Mike Roscoe, so, after 14 years of writing the featured article in the magazine.... Jim quit. 

 

It's all goodYou can now find Jim's hard-hitting articles in several places every month.  

 

There are two great website communities whose members are in the automobile business.... www.DealerElite.net andwww.ADMCommunity.com .  The links to Jim's new "Dealer Defender"articles are being published and archived here at the following two links... Read Jim's articles here and leave your commentary.

 

http://www.automotivedigitalmarketing.com/page/dealerdefender-aug-2011 

 

http://www.dealerelite.net/page/august-2011 

 

ALSO:  Jim Ziegler is now writing a monthly column in Wards Dealer Business magazine....  here ...   http://wardsdealer.com/ar/auto_dr_jekyll_mr/index.html


ALSO: Jim is writing numerous "How-To" articles in F&I Magazinehere.... http://fi-mag.epubxpress.com/fi1

 

James A. Ziegler, CSP, HSG

http://www.internetbattleplan.com

http://www.ZieglerSeminars.com

http://www.ZieglerSuperSystems.com

http://www.FaceBook.com/JimZieglerCarGuy


--
Ralph Paglia

Sunday, August 21, 2011

AutoMax Recruiting & Training Partners With Hire The Winners And The Car Sales Simulator

AutoMax Recruiting & Training Partners With Hire The Winners And The Car Sales Simulator

Mays Landing, NJ  – August 17th, 2011 – AutoMax Recruiting And Training, the country's most requested automotive sales recruiting and training company, announces today, a strategic partnership with Hire The Winners, the creator of the Car Sales Simulator, a virtual automotive sales simulator, scientifically validated to pinpoint top producers.

"While we've always thought our recruiting and sales training services to be the best in the business," says Craig Lockerd, the CEO of AutoMax Recruiting And Training. "The Car Sales Simulator vastly improves the offerings that we bring to auto dealers. Now, instead of saying that we recruit, hire and train we can now say, thanks to Hire The Winners and The Car Sales Simulator, that we now recruit, screen, train and retain!"

What this means to the auto industry is a deeper level of knowledge on a prospective salesperson, and their sales potential, before they're ever hired and talk to a live customer. "Some people may interview well," says Steve Munyan, president and national sales director of Hire The Winners. "But unless they take The Car Sales Simulator, you'll never know their true sales potential. For instance, once a prospective salesperson goes through The Car Sales Simulator, you'll know upfront their level of motivation, empathy, sales aptitude and knowledge. All key indicators of sales potential."

With The Car Sales Simulator, AutoMax Recruiting And Training has a powerful tool to aid auto dealers in the screening  of potential recruits, gauging sales training effectiveness and the ability to predict employee retention. With over 16,000 simulations done to date, The Car Sales Simulator boasts an 82% retention rate of automotive sales people categorized as recommended, after two years. For those that are recommended with reservation, there is a 64% retention rate after 2 years and those not recommended have just a 14% retention rate, after two years.

"If you're looking to make your hiring decisions easier," starts Craig Lockerd, "then the new and improved AutoMax Recruiting And Training , with advanced screening metrics available from The Car Sales Simulator, doesn't get any easier!"

Developed in the trenches  by real car guys, using real life scenarios, The Car Sales Simulator is able to predict, with uncanny ability, whether or not a sales person has the potential  to become a top sales performer. The only sales simulator of its kinds, The Car Sales Simulator uses interactive video to present potential salespeople with a set of decisions that will either lead to the sale or down another path all together. A path that could, at the least, lose them the sale or a path that could land them at the sales managers desk for a "taking to." It's in these decisions that The Car Sales Simulator is able to gauge the core competencies that make up an above average, automotive salesperson.  Couple that with AutoMax Recruiting And Training's ability to attract applicants, and train them for success, this partnership ensures that automotive dealers spend less time and money on non-performers, and more time working with salespeople that are above average, close potential customers at a higher percentage and enjoy their sales careers more.

"What I'm most excited about," says Craig Lockerd. "Is that now we have the ability, through our alliance with Hire The Winners, to truly bring dealers committed, SCREENED, and well trained automotive salespeople, with no bad habits!"

Mr. Lockerd went on to say that not only do they have the ability to recruit, screen, train and retain automotive salespeople but also, through their AutoMax Hire division, they are also able to recruit, screen, train and retain internet salespeople, BDC personnel, both F&I and sales managers as well as service advisors, through their strategic alliance with Hire The Winners.

About AutoMax Recruiting And Training

AutoMax has been the industry leader in the recruitment and development of career minded people that are committed, well trained and with no bad habits for over 12 years, with over 10,500 recruiting and training campaigns and over 87,000 people trained. They are able to do this through proper ads, pre-screening, ongoing relationship between applicant and AutoMax, through their follow up and desire to help people succeed.

Contact:
Craig Lockerd
CONTACT CRAIG HERE
PH: 800.878.5090


--
Ralph Paglia
cell: 505-301-6369

Saturday, August 20, 2011

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Friday, August 19, 2011

ADM Member Reception at 11th Digital Dealer Conference - Automotive Digital Marketing Professional Community

ADM Member Reception at 11th Digital Dealer Conference - Automotive Digital Marketing Professional Community

See your ADM Community Advertising dollars at work by attending the party and meeting the winner of the All Expenses Paid Digital Dealer VIP package from the ADM Professional Community!

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Wednesday, August 17, 2011

Tuesday, August 16, 2011

VinSolutions CSO Sean Stapleton on managing your internet leads | VinSolutions.com - Automotive Digital Marketing Professional Community

VinSolutions CSO Sean Stapleton on managing your internet leads | VinSolutions.com - Automotive Digital Marketing Professional Community

VinSolutions CSO Sean Stapleton on managing your internet leads


MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE

corp_C  
THIS SUMMER MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE
New iPhone App Functionality also Released as Digital Offerings
for Customers Continue to Grow

 

ATLANTA – Since launching its mobile platform in February 2010, Manheim has received more than 2 million customer visits to its mobile site. In the first six months of 2011 alone, Manheim reached 1 million mobile visits – a feat that took nearly all of 2010 to accomplish. In fact, the number of visits to the mobile site has increased 122 percent year over year since June 2010 with the site averaging more than 5,500 visits per day.

 

"I was impressed with how easy it was to purchase a vehicle straight from my phone," said Benjamin Weber of Gabriel Jordan Ford Mercury. Weber purchased the first unit on Manheim's mobile platform in June 2011. "Now that I know how effortless the process is, I am looking forward to using my smartphone to quickly bid on and buy OVE.com cars in the future."

 

"We're focused on allowing our customers to engage the Manheim marketplace anytime and anywhere – whether preparing for a sale, scanning a VIN for Manheim Market Report values or buying," explained Joe George, group vice president of Manheim Digital. "A perfect example of this was our first mobile sale when our customer conducted the transaction from his kitchen table." 

 

Manheim's mobile platform satisfies customers' desires to do business on demand. Its mobile strategy is driven by industry trends that show smartphones comprise the majority of all new cell phone purchases in the U.S., and will likely become the device of choice in the remarketing industry as more millennials (people 18-34) continue to assume dealership management roles. In short, Manheim's mobile strategy allows today's and tomorrow's customers to transact business in more, better and easier ways than ever before. The current suite of mobile features includes:

 

  • Bid and Buy which provides dealers the option to buy now, place a bid or autobid on any OVE.com inventory from their mobile device.

 

  • Make an Offer which invites buyers to "make an offer" and suggest the value they think a car is worth on designated vehicles.

 

  • Simulcast Proxy Bidding which enables buyers to place proxy bids on Manheim Simulcast listings via the mobile website.

 

  • My Buying Activity which allows customers to easily track recent OVE.com Buying Activity from Manheim's mobile website, including units with live bids, on offer, won and lost.

 

  • Mobile MMR which puts the company's industry-leading wholesale vehicle pricing guide, the Manheim Market Report, right into the palm of its customers' hands.

 

The benefit of Manheim's mobile platform is that it allows any customer with a mobile phone and an Internet connection to transact business with the company whenever and however they want to – whether in the lanes or in the airport.

 

As Manheim's mobile platform becomes increasingly popular among customers, the company also rolled out a significant update to its Apple iPhone® app in July 2011. The app provides all of the functionality of the mobile site, and the iPhone's powerful camera allows customers to scan vehicle VINs and capture MMR results as well as CarFax and AutoCheck reports. There have been more than 33,000 unique downloads since the iPhone app launched in November 2010. An app for Google AndroidTM smartphones will be released soon.

 

"Mobile phones have been part of the used car business for decades, and the ability to now deliver the digital purchasing power of Manheim to those devices opens a whole new world of opportunity and efficiency for our customers. Our commitment is to continually explore and develop the new tools available through this platform in ways that return value for our customers," said Amy Mills, senior director of product management at Manheim Digital.

 

After introducing industry-changing innovations such as Simulcast and OVE.com, Manheim continues its leadership in the remarketing industry with a comprehensive mobile offering for its customers.

 

About Manheim (www.manheim.com)

Manheim is the world's leading provider of vehicle remarketing services. Through its 122 worldwide wholesale operating locations, Manheim impacts every stage of a used vehicle's life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles.  Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry.  Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

 

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world's largest, most comprehensive wholesale marketplace through its extensive in-lane and online offerings.  Manheim.com receives nearly 900,000 visits each week. 

 

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. In 2010, Manheim handled nearly 10 million used vehicles, facilitating transactions worth more than $50 billion in value.

 

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.

CONTACT: Lois Rossi

Sr. Director, Corporate Communications

Tuesday, August 9, 2011

DealerDefender August 2011

DealerDefender August 2011

The inimitable James A. Ziegler shares his perspective on a variety of topics that are what is current and relevant in the automotive industry today!

Google +1: Now in PPC Ads and Affecting Search Engine Ranking - Automotive Digital Marketing Professional Community

Google +1: Now in PPC Ads and Affecting Search Engine Ranking - Automotive Digital Marketing Professional Community

Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing. As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results. The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking. However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.

Ali Amirrezvani

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

Monday, August 8, 2011

Automotive News Insight Q&A; Ralph Paglia http://RalphPaglia.com




[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Dog Wash now open for business in Southern California... Canine/Car Wash at same time! http://ADM.fm




[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Dog Wash now open for business in Southern California... Canine/Car Wash at same time! http://ping.fm/f4oDg http://ping.fm/AESOV
Automotive News Insight Q&A; Ralph Paglia http://ping.fm/aq32u http://ping.fm/gtnpJ

Dog Wash now open for business in Southern California... Canine/Car Wash at same time! http://ADM.fm

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Automotive Digital Marketing Newsroom http://ADM.fm

Here's what's happened in the Automotive Digital Marketing Newsroom in the past day.

New ADM Professional Community posts:
   
Keith Shetterly commented on Keith Shetterly's blog post 'From the Trenches Series: Lies, Damned Lies, and Internet Experts':http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-keith-shetterlys-blog-post-from-the-trenches-series-lies-damned-lies-and-internet-experts-3
   
Tom Gorham replied to Thomas A. Kelly's discussion 'Ms./Mr. Internet Marketing Director, It's your job!':http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-replied-to-thomas-a-kellys-discussion-ms-dot-slash-mr-internet-marketing-director-its-your-job
   
Mike Elmore commented on Keith Shetterly's blog post 'From the Trenches Series: Lies, Damned Lies, and Internet Experts':http://automotivedigitalmarketing.kapost.com/posts/mike-elmore-commented-on-keith-shetterlys-blog-post-from-the-trenches-series-lies-damned-lies-and-internet-experts-2
   
Keith Shetterly commented on Keith Shetterly's blog post 'From the Trenches Series: Lies, Damned Lies, and Internet Experts':http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-keith-shetterlys-blog-post-from-the-trenches-series-lies-damned-lies-and-internet-experts-2
   
Mike Elmore commented on Keith Shetterly's blog post 'From the Trenches Series: Lies, Damned Lies, and Internet Experts':http://automotivedigitalmarketing.kapost.com/posts/mike-elmore-commented-on-keith-shetterlys-blog-post-from-the-trenches-series-lies-damned-lies-and-internet-experts-1
   
Tom Gorham replied to Thomas A. Kelly's discussion 'Ms./Mr. Internet Marketing Director, It's your job!':http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-replied-to-thomas-a-kellys-discussion-ms-dot-slash-mr-internet-marketing-director-its-your-job-1
   
Jim Murphy, helen tarek and Michael Chestney joined Automotive Digital Marketing Professional Community:http://automotivedigitalmarketing.kapost.com/posts/jim-murphy-helen-tarek-and-michael-chestney-joined-automotive-digital-marketing-professional-community
   
Adam Ross replied to Ralph Paglia's discussion '11th Digital Dealer Conference':http://automotivedigitalmarketing.kapost.com/posts/adam-ross-replied-to-ralph-paglias-discussion-11th-digital-dealer-conference
   

Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community

Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community

Reputation Management is Primary Objective - While offline forms of word-of-mouth remain critical for all automotive franchise brands, and certainly for small or locally based independent car dealers and businesses of all kinds, social media also plays a valuable role by giving customers a wider voice for their dealership experience reviews, product and dealer recommendations and helping to amplify that voice beyond their immediate circle of friends, family and colleagues.

Sunday, August 7, 2011

Keep Your Dealer Site on the Top of Google’s SERP - Automotive Digital Marketing Professional Community

Keep Your Dealer Site on the Top of Google’s SERP - Automotive Digital Marketing Professional Community

Back Links: While back links are a big part of SEO, they can also lead to penalties. For example, having multiple links on your site in the wrong language, hiding links, and adding a large amount of back links to your site in a short period of time will all alert Google that perhaps these aren't legitimate links.

Thursday, August 4, 2011

Monday, August 1, 2011

Unofficial Details Leak About Ford and GM Next-Generation Pickup Truck Engines

Unofficial Details Leak About Ford and GM Next-Generation Pickup Truck Engines

Unofficial Details Leak About Ford and GM Next-Generation Pickup Truck Engines

Next-generation full-size pickup trucks from Ford and General Motors will have to balance towing and hauling capability with unprecedented frugality to meet tough new government fuel-economy standards. Here's the latest information from our insider sources about the engines that will help them accomplish this feat.

Ford is said to be working on two all-new six-cylinder engines under a program codenamed "Nano." The Nano mills are expected to continue Ford's efforts to shrink engine displacement while using turbocharging to boost power levels and return superior mileage. They are said to have displacements of approximately 2.6 or 2.7 liters and 3.0 liters and are expected to find their way into the next-gen Mustang as well as the F-150. Other Ford vehicles are likely to host these engines, as well. The 3.0-liter V-6 is said to have a power target of approximately 300 to 315 horsepower, almost the same as today's entry-level naturally aspirated 305-hp, 3.7-liter V-6. Instead of twin turbos, the Nano engines are expected to use so-called dual-stage turbocharging, where two different-sized turbos work independently or in tandem. One turbo is used at low speeds for drivability and fuel economy, while the second turbo spools up at high speeds to deliver extra power.

GM is expected to offer four significantly updated or new gasoline engines for the 2014 Chevrolet Silverado and GMC Sierra, in addition to the workhorse 6.6-liter Duramax diesel V-8. All of the new gas engines will feature direct injection. Heavy-duty trucks are said to receive an exclusive 6.2-liter V-8. Currently, a 6.2-liter V-8 is only available for the 2007-12 Silverado and Sierra 1500 half-tons. Light- and heavy-duty models would share a 6.0-liter V-8 that's currently only available for 2007-2012 Silverado and Sierra HD pickups. In early planning for both large displacement V-8s, supercharging was considered as an option (similar to the2009 Chevrolet Silverado ZR2 concept truck) for maximum power while maintaining fuel efficiency. However, supercharging has been dropped from consideration for now. GM's next-gen half-tons are also expected to continue offering a V-8 with 5.3 liters of displacement and a turbocharged six-cylinder engine that can compete head-to-head with Ford's 3.5-liter EcoBoost V-6. Six-speed transmissions are expected to be the standard gearbox for all engines.




















































[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm