page contents Automotive Thought Leadership: Ralph Paglia: September 2011 My title page contents

Friday, September 30, 2011

Guest Book for Barbara Paglia – Online Guest Book by Erie Times-News and Legacy.com.

Guest Book for Barbara Paglia – Online Guest Book by Erie Times-News and Legacy.com.

Ten Sexiest Women in Social Media - Automotive Digital Marketing Professional Community

Ten Sexiest Women in Social Media - Automotive Digital Marketing Professional Community

REAL feminists celebrate the success of women and are eager to showcase role models that provide a healthier and more realistic alternative to what is considered "Beauty" for young women. Lists and articles such as this one provide competition for what is to be considered feminine beauty to the generally unrealistic and less than optimum health habits of the typical models shown on magazine covers such as Glamour, Vogue, Cosmopolitan, Maxim, Marie Claire, etc. Click the link, read the article and view the photos of these 10 very successful and highly attractive social media professionals... Then, express your opinion as so many others have in the comments section.

Yelp Best Practices for Car Dealers - Automotive Digital Marketing Professional Community

Yelp Best Practices for Car Dealers - Automotive Digital Marketing Professional Community

When a dealer signs up for the Yelp "Enhanced Listing" package and then manages their review process to ensure at least a dozen or more reviews from happy customers get posted to Yelp, the site becomes a valuable sales tool. The Enhanced Listing package includes other features allowing a dealer to turn Yelp from a problem into a marketing solution. In fact, unless you have tried the enhanced listing package from Yelp, your opinion about Yelp has very little value or relevance. Click on the link to read the article and comments that follow it...

Tuesday, September 27, 2011

PostRank Analytics Daily Engagement Report - Automotive Digital Marketing


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Daily engagement report for  September 25, 2011
Points
Chart?cht=ls&chf=bg,ls,0,f7f7f7,0 1746
74% Higher than expected
Events
Chart?cht=ls&chf=bg,ls,0,f7f7f7,0 207
67% Higher than expected
Social Activity
Chart?cht=ls&chf=bg,ls,0,f7f7f7,0 143 Twitter Mentions 54% Higher than expected
Chart?cht=ls&chf=bg,ls,0,f7f7f7,0 35 Trackback Mentions 150% Higher than expected
Chart?cht=ls&chf=bg,ls,0,f7f7f7,0 29 Postrank Mentions 71% Higher than expected
Activity Stream Your top events for September 25, 2011
Engagement Activity
13.0

Anonymous left a Trackback "[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320157?xg_source=activity September 25 @ 04:27PM

13.0

Anonymous left a Trackback "[...] Corporate Culture versus Business Plan [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320163?xg_source=activity September 25 @ 08:10PM

13.0

Anonymous left a Trackback "[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320162?xg_source=activity September 25 @ 06:34PM

13.0

Anonymous left a Trackback "[...] For Best Phone Performance, Train the Caller Too! [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320495?xg_source=activity September 25 @ 03:25PM

13.0

Anonymous left a Trackback "[...] For Best Phone Performance, Train the Caller Too! [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320452?xg_source=activity September 25 @ 03:25PM

13.0

Anonymous left a Trackback "[...] See More [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:BlogPost:320146?xg_source=activity September 25 @ 03:25PM

13.0

Anonymous left a Trackback "[...] Corporate Culture versus Business Plan [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320462?xg_source=activity September 25 @ 06:34PM

13.0

Anonymous left a Trackback "[...] Honestly, to Tell You the Truth, the Honest Truth is that We Aren't Here to Rip You Off! [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320464?xg_source=activity September 25 @ 06:34PM

13.0

Anonymous left a Trackback "[...] 1 in 4 Sales Calls going unanswered? [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320155?xg_source=activity September 25 @ 04:27PM

13.0

Anonymous left a Trackback "[...] Corporate Culture versus Business Plan [...]" from http://www.automotivedigitalmarketing.com/xn/detail/1970539:Comment:320460?xg_source=activity September 25 @ 04:27PM

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Ralph Paglia

ADM Professional Community: AddThis Analytics 2011-09-18 to 2011-09-24


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Profile: ralphpaglia — Sep 18, 2011 to Sep 24, 2011
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It's a Hat Trick! Clearspring #66 Most Valuable Start-up on the Web
Sep 22, 2011 by susan

(Originally posted on the Clearspring blog) They say things come in three's! Today, we're proud to be named to...

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Ralph Paglia
cell: 505-301-6369

Check out "Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing" on Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
Check out this ADM Video 'Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing'
I thoroughly enjoyed doing this interview with Ben Anderson and after watching this detailed video clip am impressed with how much useful stuff Ben got out of me for dealers considering a mobile...

Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing
Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing
Ben Anderson, President of AutoMotionTV interviews Ralph Paglia of Tier 10 Marketing on mobile marketing, mobile apps, and best practices f...
Video link:
Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing

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Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing

Check out this video of Ralph Paglia being interviewed about automotive mobile marketing strategies on YouTube:

http://www.youtube.com/watch?v=9cjn0sOWMrM&feature=youtube_gdata_player

Ralph Paglia
Vice President - Digital
http://Tier10Marketing.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
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Sunday, September 25, 2011

For Best Phone Performance, Train the Caller Too! - Automotive Digital Marketing Professional Community

For Best Phone Performance, Train the Caller Too! - Automotive Digital Marketing Professional Community

Chip King shares real-world CallRevu metrics showcase how important advertising messaging is in this blog post... This blog post shows ample evidence that how a dealer creates messaging in their advertising, and what that messaging conveys is as important as how they handle their incoming phone calls... In fact, the data would seem to suggest that the way those calls are handled should be based on the messaging in the advertising that generated the call in the first place. Click on the link to see the rest of this article and the charts provided as evidence...

Shouldn't we be "training' the caller too? - Automotive Digital Marketing Professional Community

Shouldn't we be "training' the caller too? - Automotive Digital Marketing Professional Community

Chip King showcases actual dealership phone handling performance metrics and raises the right questions in this ADM Forum discussion...

Saturday, September 24, 2011

Corporate Culture versus Business Plan - Automotive Digital Marketing Professional Community

Corporate Culture versus Business Plan - Automotive Digital Marketing Professional Community

What's your company's culture? How would you describe its three primary attributes?

Corporate Culture

Who's corporate culture is defined as: "Warrior Spirit, Servant's Heart and Fun-Loving"? #DD11

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Wednesday, September 21, 2011

Google +1 for Display Ads

GoogleGoogle

Hello,

In the next month, we'll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for you.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.

Sincerely,

The Google AdSense team


© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 
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Ralph Paglia

Tuesday, September 20, 2011

Latest Twitter Metrics Worth Knowing

Eleven Of The Latest Twitter Statistics That Every Automotive Marketer Should Be Aware Of...

Twitter now has 100 million active users every month
50 Million Users every day
200 million registered users
The number of Twitter users logging in every month is up by 82% since the beginning of the year
55 million users log in to Twitter from their phone or tablet each month
Twitter.com receives 400 million vistors a month
Twitter.com visitor growth is up 60% this year
40% of Twitter users don’t tweet every month but watch others tweet
Projected growth by the end of the year is an additional 26 million users
Twitter hosts approximately one billion tweets every 5 days
Twitter has set a new record for tweets per second of 8,900 (TPS)
Source: http://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Latest Twitter Metrics Worth Knowing

Eleven Of The Latest Twitter Statistics That Every Automotive Marketer Should Be Aware Of...

  1. Twitter now has 100 million active users every month
  2. 50 Million Users every day
  3. 200 million registered users
  4. The number of Twitter users logging in every month is up by 82% since the beginning of the year
  5. 55 million users  log in to Twitter from their phone or tablet each month
  6. Twitter.com receives 400 million vistors a month
  7. Twitter.com visitor growth is up 60% this year
  8. 40% of Twitter users don't tweet every month but watch others tweet
  9. Projected growth by the end of the year is an additional 26 million users
  10. Twitter hosts approximately one billion tweets every 5 days
  11. Twitter has set a new record for tweets per second of 8,900 (TPS)
Source: http://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/ 

1 in 4 Sales Calls going unanswered? - Automotive Digital Marketing Professional Community

1 in 4 Sales Calls going unanswered? - Automotive Digital Marketing Professional Community

The phone continues to increase as the chosen response by website visitors, and the use of Lead Forms for submitting inquiries continues to decline... How dealership staff handles their phone calls continues to grow in significance and impact on the dealer's sales and service business revenue.

Sunday, September 18, 2011

Top Content this Week - Automotive Digital Marketing Professional Community

Top Content this Week - Automotive Digital Marketing Professional Community

Top 20 Posts - Automotive Digital Marketing Professional Community most popular content for the past week ranked by Unique Visitors...

Social Media Explained - Automotive Digital Marketing Professional Community

Social Media Explained - Automotive Digital Marketing Professional Community

Microsite Marketing Strategy for Car Dealers - Automotive Digital Marketing Professional Community

Microsite Marketing Strategy for Car Dealers - Automotive Digital Marketing Professional Community

Micro sites can be used for current promotions and then left intact for long term use in generating organic traffic and leads after the current month’s ad campaign is finished. Sometimes keeping them updated can be a chore, but what isn’t? I have used them for both long and short term campaigns and objectives, as well as modified short term campaign micro sites to be relevant after the campaign is over. Usually the monthly hosting fees are low relevant to the set up costs, so why not let your micro sites collect organically generated traffic and produce leads as an ongoing yield from their hosting fees? As for when they are or are not appropriate… Plenty of dealers look at other dealer advertisements in every media channel and criticize or applaud those ads. Micro sites and their cheaper cousins (landing pages) are the same way. I could show you some truly tacky looking micro sites that generate plenty of leads and sales for their dealer, but which other dealers will say “that’s terrible, he shouldn’t be allowed to do that” or “I would never use something that looks that hideous”… Beauty is in the eye of the beholder when it comes to micro sites and landing pages. The metrics tend to show whether they should or should not have been used. Keep in mind that micro sites are never appropriate without the dealer’s commitment to invest money in marketing and promoting them. Individual results may vary, and runaway successes like www.2008ChevyCamaro.com are only available to those dealers who try multiple micro sites.

Automobile Industry Rank Among Consumers


Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Ralph Paglia
What do think about this ADM Blog post titled 'Automobile Industry - NOT the Most Hated!!' ?
Gallup has asked Americans each August since 2001 to indicate whether they have positive or negative views of a list of business and industry sectors. The 2011 update is from Gallup's...

ADM Blog posted by Scott Falcone:

Notice the Automobile Industry finished out of the top 10... a good thing. Not surprising the Federal Government is at the top of the list....

ADM Blog post link:
Automobile Industry - NOT the Most Hated!!

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Ralph Paglia
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Automobile Industry - NOT the Most Hated!! - Automotive Digital Marketing Professional Community

Automobile Industry - NOT the Most Hated!! - Automotive Digital Marketing Professional Community

Gallup has asked Americans each August since 2001 to indicate whether they have positive or negative views of a list of business and industry sectors. The 2011 update is from Gallup's Aug. 11-14 survey. The results range from a +62 net positive rating for the computer industry to a -46 net positive rating for the federal government.

Friday, September 16, 2011

Verizon Motorola Droid Bionic Review - Shelly Palmer

Verizon Motorola Droid Bionic Review - Shelly Palmer


Shelly Palmer -- Click on the photo - read Shelly Palmer's archives.
By Shelly Palmer

After nine months of hype, the Verizon Motorola Droid Bionic is finally here. It is the biggest, baddest, killinest, coolest, fastest, awesomest 4G LTE phone available on Verizon. For $299 with a two-year service agreement, you can enjoy the very best features Android-powered smart phones have to offer.

Should you buy one? If I were in the market for a phone today, I would not hesitate. This phone will absolutely last you two years and, if you are an Android fan, you will be very, very happy.

What's so good about it? First and foremost, it is a fast phone on a fast network. Forgetting thegeeky part (dual-core 1GHz ARM Cortex-A9 processor), this phone has enough power to search my 24,000 person contact list almost instantly. By comparison, searching the same contact list on my iPhone 4 is about a 10-12 second experience. Like I said, this phone is fast.

It is also on a fast network. Verizon's 4G LTE (Long Term Evolution) network is six-10 times faster than its 3G EVDO (Evolution Data Optimized) network. Six to 10 times faster access to the cloud, your data, dropbox, movies, music, photos, etc. Network speed makes a very big difference. You will become addicted to 4G speeds. I guarantee it.

The Bionic shoots true 1080p HD video. It is not an important feature, but it's a great spec for self-described geeks to throw around. In practice, because the lens is, well, a plastic lens in a phone, HD quality is illusive unless you are under the very best of lighting conditions and your subject is perfectly placed – but, I shot and edited some 1080p HD video with the camera and it's better than anything I can shoot with my iPhone 4. If you decide to use the HD video feature, stock up on memory cards. The Bionic comes standard with 16GB internal storage and there's a slot which will take up to a 32GB memory card.

The handset is a Moto Masterpiece! It is well built, feels great in your hand and, most importantly, it sounds great. The speakerphone feature is loud, clear and usable in a crowded Starbucks!

The Bionic runs Android Gingerbread, the latest Google Android operating system. Woo woo! The 4.3" screen is big and bright and the phone is slightly larger than the Motorola Atrix, which has been out on AT&T all year with almost the identical feature set.

Verizon sells a laptop-like interface for the Bionic which is also $300 and fun for about 10 minutes. Then you will wonder why you bought it. There is also a docking station and some other stuff you can buy. Will your AT&T Motorola Atrix accessories work with your new Verizon Motorola Bionic? Of course not.

Almost every article I've read makes a big deal about the price of the phone -- $299 with a two-year commitment. Is that too much for a device that replaces an 8MP camera, and 1080p Video camera, an HDMI-enabled video playback system (just take a cable and plug your Bionic into your HDTV set and watch videos in HD on the big screen), a WiFi 4G Hotspot and is a full-featured smartphone on America's best network? You decide.

I will only offer one bit of advice. If you choose to get the phone, do not walk out of the store without the extended battery. This is not optional. It's going to make the phone even more expensive, but without it, you will have to plug your phone into a charger by noon every day. I don't know where the engineers got the 11 hour battery life spec from? It's just not true. Make three 10-minute phone calls, check your email three or four times an hour. Respond to five text message an hour, send a few, and your battery will be 50% depleted by noon. I've done this test everyday for seven days -- real world use without an extended battery, half a business day.

Can you eek out more battery life? Yes, turn off everything, location services, background data, email push, notifications, Facebook, Twitter, Bluetooth, WiFi and the 4G radio … kill it all, and you can get seven to eight hours of talk, txt and standby time. However, if that's how you're going to use the phone, why buy it? Just get the extended battery and enjoy.

The bottom line? If you're an Android fan, the Verizon Motorola Droid Bionic will make you smile from pixel to pixel!

Shelly Palmer is the host of NBC Universal‘s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5 New York‘s On-air Tech Expert (WNYW-TV) and the host of Fox Television’s monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network‘s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and the upcoming, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Wednesday, September 14, 2011

Creative Marketing, are you thinking outside the box? - Automotive Digital Marketing Professional Community

Creative Marketing, are you thinking outside the box? - Automotive Digital Marketing Professional Community

This week Paul speaks about the importance of being creative with your marketing. While many commercials and ads focus on price, model, and payment sometimes it is an even better idea to create something broad and memorable for a larger audience instead of focusing solely on those who are looking to buy right now. Learn how to build your reachable audience and why it is important to be creative throughout your marketing campaign.

Google Eats Their Organic Search Results - Automotive Digital Marketing Professional Community

Google Eats Their Organic Search Results - Automotive Digital Marketing Professional Community

An interesting article highlighting the SEO challenges that we will continue to face from our competitors...only this time it appears the "competitor" may be named Google...let's hope that our industry does not face this type of issue as Google evolves it's "Trusted Stores" and other "Market Place" strategies. It is conceivable that somewhere in the not so distant future, new and used inventory may be aggregated this way for a fee and displayed in a "Store" environment, that most dealers would have a difficult time saying no to. Could we start losing our own brand identity on the all important "page one" for our name and have our customers shuffled off to a Google owned property where the real competitors are? Let's hope not. While we may not be able to do much about this, if it even happens at all, it does highlight how important it is and will continue to be, to own as much of your primary page one as possible. If you have time read the comments on the original post as they are very enlightening.

Monday, September 12, 2011

**FREE** Download the latest Nielsen Social Media Report - Automotive Digital Marketing Professional Community

**FREE** Download the latest Nielsen Social Media Report - Automotive Digital Marketing Professional Community

This report will help in you in the preparation, planning and execution of your dealerships online marketing plan. A few highlights include:
4 out of 5 U.S. Internet users visit social networks & blogs.
Social media/blogs account for 25% of time spent online.
Tumblr has tripled its audience from a year ago
Face book is the site where Americans spend their time.
This report is a must read!

Sunday, September 11, 2011