page contents Automotive Thought Leadership: Ralph Paglia: October 2011 My title page contents

Monday, October 31, 2011

Transparency and TruCar - Do They Go Together?

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
What do think about this ADM Blog post titled 'Transparency, what a concept!' ?
Often, the transparency of data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We're talking quotes of $2,000...

ADM Blog posted by Josh Friedman:

Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think...

ADM Blog post link:
Transparency, what a concept!

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Online Guerrilla Marketing & Competitive Advertising Strategies Guaranteed to Increase Leads

Online Guerilla Marketing & Competitive Advertising Strategies Guaranteed to Increase Leads

 
 
Webinar Date: Thu. Nov. 3, 2011
Digital Dealer Webinars
Manage My Subscription
 
 
   
 

Digital Dealer Webinar: This Thursday - Nov. 3, 2011 

Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

Featuring: Ralph Paglia - VP of Digital at Tier 10 Marketing

 

 

 

DATE: Thursday, November 3, 2011
TIME: 11:30AM EDT // 10:30AM CDT // 8:30AM PDT
WHO: Ralph Paglia - VP of Digital at Tier 10 Marketing
COST: $99

About this webinar:

With Ralph Paglia, Vice President of Digital at Tier 10 Marketing and founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals, The Automotive Digital Marketing (ADM) Professional Community. 

With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them. 

Attendees of this webinar will be provided with online tools and techniques to see exactly which keywords the competition is bidding on in Google, how much budget they have allocated for their web site's advertising, how to use your dealer advertising association's own web site to take customers from other dealers and how to select the "weakest gazelle" from among the herd of dealers in your market to "take down".

After this webinar you will know: 

  • How to create your dealership's Google Adwords account
  • How to register competitive conquest domain names
  • How to build guerrilla marketing microsites and landing pages
  • How to determine your market's weakest gazelle for conquest

 

About Ralph Paglia:

Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 11 previous Digital Dealer Conferences. 

 
 
 

Facebook Aids Limited-Release Film’s Cinderella Story

Facebook Aids Limited-Release Film's Cinderella Story


Sony Pictures and Tier10 Marketing drove The Mighty Macs to become the top-grossing limited-release film last weekend, with a little help from Facebook and Rudy Ruettiger.

 

 The Mighty Macs is based on the true story of the 1971 to 1972 Immaculata College women's basketball team, which barely made the first-ever championship tournament in their sport, and went on to win that trophy, as well as the next two, followed by appearances in the three championship games after that, marking six title-game berths in a row.

 

Lacking the budget to mount a big television campaign, Tier10 Marketing targeted Facebook users who listed similar underdog-makes-good sports movies, such as Rudy and Hoosiers, among their favorites.

 

Tier10 Marketing owner Sean Wolfington added, "The Mighty Macs began as a limited release in less than 1,000 theaters, so we targeted Facebook users who live within driving distance of the theaters that are showing our film."

 

Rudy, mentioned above, tells the story of Ruettiger, who beat the odds to become a walk-on player on the Notre Dame football team.

 

Ruettiger loved The Mighty Macs, calling it "the Rudy of this generation," and volunteered to promote the film via a short video clip  in which he was interviewed and said, "If you liked Hoosiers and Rudy, you will love The Mighty Macs."

 

Facebook users who listed Rudy among their favorite films then received the video featuring Ruettiger and were encouraged to share it with their friends.

 

Wolfington added:

If you know what a Facebook user's favorite films have been in the past, you can predict what their favorite films will be in the future. Most films are marketed through giant TV campaigns. Because this movie didn't have the budget, we created a "Targeted TV" campaign that reached consumers who have the highest statistical probability of showing up at the theater for this type of inspirational sports film with a message they cannot deny.

 

We call the second half of the campaign "Social TV" because users who like the Ruettiger video can share it with all of their friends, and then the whole process repeats itself indefinitely. When Targeted TV becomes "Viral TV" with the click of a button, it is a very effective way to attract customers who have the highest statistical probability of going to see The Mighty Macs. Traditional TV can't target to that level of detail today, and consumers can't like and share commercials the way they can with videos online. This is the future of marketing. It's amazing.

 

Readers: Would a video promoting a movie shared by a friend prompt you to consider seeing that film?

  

Rudy Ruetigger on "The Mighty Macs" from Tier10 Marketing on Vimeo.

 

Source: http://www.allfacebook.com


Ralph Paglia

Sunday, October 30, 2011

Transparency, what a concept! - Automotive Digital Marketing Professional Community

Transparency, what a concept! - The Impact of TrueCar on New Vehicle Sale Prices

Josh Friedman: Often, the transparency of the data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We're talking quotes of $2,000 and $3,000 below what's really doable, in our view, but competing quotes, nevertheless, that we frequently contend with. Use the link provided to see the charts, read the full article and post your comments...

Introducing Dealers United - Competitive Advantage for Privately Held Car Dealers - Automotive Digital Marketing Professional Community

Introducing Dealers United - Competitive Advantage for Privately Held Car Dealers - Automotive Digital Marketing Professional Community

COST CONTROL: Dealers United enables independent dealers and small dealer groups to generate big savings from vendors by leveraging multiple dealerships’ purchasing power. Today, independent dealerships and small dealer groups are unable to demand the same level of discounts from their vendors as big dealer groups are capable of achieving. Dealers United levels this playing field and allows independent dealerships to compete with the purchasing power of large dealer groups. Use the link provided to learn more about enrolling your dealership...

Car Dealer Marketing, Advertising and Sales Best Practices

Car Dealer Marketing, Advertising and Sales Best Practices based on popularity with auto industry pros - Top Blog Posts of the past 7 days on Automotive Digital Marketing Professional Community: http://t.co/kFOKSeHO

OriginalMessage:
http://twitter.com/RalphPaglia/status/129192889690492928

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Automotive Marketing Best Practices

Automotive Marketing Best Practices: Top 20 Most Viewed Content Items of past 7 days on the Automotive Digital Marketing Network: http://t.co/z9k63QrV

OriginalMessage:
http://twitter.com/RalphPaglia/status/129213642951499776

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Brad Keselowski Opens Up About Integrity and Ethics

Brad Keselowski Opens Up About Integrity, Ethics and Where Penske Stands

With news that crew chief Chad Knaus might be up to his old tricks, opinions have run rampant around the NASCAR atmosphere.

Friday at Martinsville those opinions were expanded upon when many were asked about their views on integrity and ethics in the sport. Brad Keselowski, never one to back down from any question, called it as he saw it by saying that NASCAR had a rough week on the ethical side of the board.


"I think every person, every driver, ever team, car owner, whatever it might be, has their own code of honor," said Keselowski. "It's something that I place very high; that's why I'm driving for Roger Penske. I think you can look at things like that and you can see who a driver picks to drive for and you can kind of get a mindset, so to speak, of how they feel about it."

Keselowski journey to the Sprint Cup Series is well documented. Spoted by Dale Earnhardt Jr. in late 2007 he joined his Nationwide Series team for two years where he won his first few races and finished top five in points. But Keselowski then went to Penske Racing when it didn't seem that Hendrick Motorsports would be able to fit him into their NSCS lineup.

The Michigan native has fit in well with the captain's team and is currently among the fight for the 2011 Cup Series championship after qualifying for his first Chase. Something of importance for Keselowski is that he and Penske have the same belief when it comes to winning races. It's better to succeed and win by a company's hard work than by playing outside the lines.

"There have been times when I've had conversations with Roger and ask him why are certain things not done on the car and he's told me point blank, 'Hey, this is something that is a little grey and I don't live in the grey area,'" Keslowski revealed.

He went on to say that Penske refuses to run his teams with that philosophy and Keselowski wouldn't have it any other way. When they take the checkered flag on Saturday and Sunday afternoons, fans, teams and others alike won't be able to question it. There won't be any doubt, discredit or asterisks next to a Penske victory in the record books.

Says Keselowski, "I have a tremendous amount of respect for that. It's easy to fall into temptation of sorts to push it a little bit harder. I think we all come back to it sometime, whatever individual code we have, and mine is a reflection of who I drive for. That can be tough. It can certainly be tough."

This season Keselowski has won three NSCS races weren't discredited in any way. In fact, they were embraced because of Keselowski's performance by winning two of the three with a broken ankle. But back in 2009 Keselowski heard all about his own integrity when he won at Talladega – then driving for James Finch – when he and Carl Edwards got together in a scary accident on the last lap.

"I want to win as bad as anyone else," Keselowski said. "Sometimes more. I don't want that win to be discredited in any way, shape or form. If that means I have to lose a few to make sure that the wins I have are credited the right way, then I'll do that. I guess it's tough because one of my defining moments was my first win at Talladega. I think some people may have questioned the integrity of that win and how far I was willing to go."

In that win, Keselowski had gotten together with Edwards who went flying into the fence. Opinions were mixed on whether Keselowski went up and hit Edwards or whether Edwards came down and spun himself. While Keselowski acknowledges – even calling that race not a real win earlier this year – he says that there are other integrity issues like drivers stopping on the track to cause a caution. Or when NASCAR finds a car to have an illegal part.

"I'm not going to say that I'm always innocent but I'm trying to make sure that I win without those things," said Keselowski. "When you look at the sport, the perception is, and it always has been, that stock car racing is about drivers. That's why drivers get the most pay and sponsors go with the drivers. It's not supposed to be about who has the best cars. It never has been. It does always kind of morph its way into that."

It's important to the honor and credibility of this sport, says Keselowski that drivers win because they are the best. Pushing and shoving, bump and runs are great in Keselowski's book, actions that he's been criticized in the past for. Those moves, however, are ethical and what racing is all about. It's fun and entertaining for all involved.

"If you win a race because you have a cheated-up part that nobody else had and your car is faster, I think that kind of goes against the integrity of the sport and what has made NASCAR so successful to date," Keselowski said. "So, I think that there are two distinct lines so to speak."

Even after all that, Keselowski said it was a hard question to answer. But as long as everyone knows where he and his Penske team stand, that's the main point. Winning is everything in this sport but that doesn't mean you'll see Penske go into that area of doing just about anything to win. And speaking of that area, Keselowski saw a few ethical lapses this week.

"There are so many of them, I can't list them all," he said. "This was a rough week. To be honest, some people would point at [Michael] Waltrip's cars, but I didn't really make much of that one to be honest. I thought that was just racing. Whatever happened with Jimmie [Johnson], we'll never know on that car. So, I don't see how you can really point your finger at that deal. We'll never know. I don't have answers on it."

He did have an answer for the biggest ethical lapse of the week.

"I thought it was remarkable the things the 3 truck [Austin Dillon] got away with," said Keselowski about last weekend's race in Talladega. Dillon appeared to have dipped below the out of bounds line on two different occasions and wasn't penalized. He remained the point leader heading into Martinsville.

"That would probably be the big one," said Keselowski. "I thought that was remarkable."

Short URL:http://www.speedwaymedia.com/?p=1888

http://www.speedwaymedia.com/?p=18889 

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
http://RalphPaglia.com http://GPlusRalph.com 

Saturday, October 29, 2011

Bryan Brothers reach Vienna Semis . . .

Bryans Get Up to Reach Finals      at Vienna

               

Bob and Mike Bryan rolled into their 10th final of the year at Vienna on Saturday Night, beating the Polish tandem of Mariusz Fyrstenberg and Marcin Matkowki,  6-3, 6-2 in 51
minutes.  The Bryans are 4-1 this season against the Poles, who are the
#8 team in the world,and they are 14-7 against them lifetime.
 
On Friday Night the twin brothers defeated Austrian Oliver Marach and David Marrero of Spain, 6-3, 7-6 (2).  In the first round, they battled through a hard-fought match, facing down one match point in the second set before overcoming German Christopher Kas and Alexander Peya of Austria, 6-7 (9), 7-6(4), 11-9.

The American duo, the #1 team in the world for a record setting 6 years, have won doubles championships this season at Wimbledon, the Australian Open, Monte Carlo, Madrid, Queens and Houston, while reaching the finals at Sydney, Barcelona and Montreal.  On Sunday they will take on the #3 team in the world, Max Mirnyi and Daniel Nestor.

Fast Facts:

***  The twins will fly on Monday to compete in Valencia, then the Paris Indoors, and finally the season ending Masters Cup at London's O2 Arena.  Their primary goal is to finish the year at #1 for the 7th time.  They broke the Woodies record of 5 last year.

***  They are also very close to breaking John McEnroe's long standing record of being #1 for 270 weeks.  The Bros. also hold the record for most doubles titles with 73 and the most Grand Slam Finals with 19.

***  On Tuesday, the Bros., along with former world #1 Thomas Muster, enjoyed meeting and hanging with the President of Austria, Heinz Fisher.  They gave him one of their EXO 3 Rebel Prince Racket and were very impressed with his serve. 

***   The Bros. are in Austria after finishing up three charity events this past weekend in Southern California.  On Friday Night at the Spanish Hills Country Club their band played a benefit concert that was hosted by Merrill Lynch and Mike 'n Bob were presented the Global Citizen of the Year Award by the World Affairs Council.  The event was emceed by Michael Phillip of ML and the WAC.

***   On Saturday, Mike and Bob held their Slam Jam at the beautiful Malibu Racquet Club.  They played an exhbition against Mardy Fish and Prakash Amritraj following a star studded Celeb Exo that featured Piers Brosnan, Kaley Cuoco, Jon Lovitz, and Donna Milles.  Playing and in attendance and helping out with the event were Hall of Famers Tracy Austin, Rosie Casals, Andrea Jaeger, and Pam Shriver.  All time greats Vijay Amritraj, Ken Flach and Ricky Leach also played, while former tour star Trey Waltke was the driving force behind the event and is the GM at MRC and he was assisted by Club Pro John McCampbell and Sandy Thacker.  MRC Clubs pros Erik Blackmore and Craig Cignarelli also were very helpful on the day of the event.

***   Pros playing in the Slam Pro Am included three time USC All American and #1 player and NCAA Singles Champ, Stevie Johnson; former tour star and WTT Coach Chuck Adams; UCLA All American and NCAA Doubles Champ and two time Grand Slam Mixed Champ and Tennis Channel commentator and star, Justin Gimelstob; the delightful, talented, and fast rising young American, Sloane Stephens; former UCLA All American and NCAA finalist and tour player and coach, Tony Graham; former North Carolina star and Cardio National clinician and pro to the stars, Chris Ojakian; and former UCSB top player Evan Jurgensen.  Ashley Harkleroad, Vince Spadea and USC coach Peter Smith were also in attendance.
 
***   Ams playing in the Pro Am and making magnanimous and generous donations to the Bryan Brothers Foundation included: John Cox from Orange County who won it, Peter Brual, Gary Cuoco, Greg Ford, Bret Hankey, Michael Johns, Thea Lasky, Vassil Pertchinkov, David Rydell, Jerry Shevick, Mike Sidley, Peter Tripp, Shaughne Warnack, and Maureen Weston.  Court monitors that did a wonderful job included:  La Jolla Beach and Tennis Club pro Amelia Armes; coach and author, Mary Pat Faley; famed San Diego attorneys, Brian and Elisabeth Forbes; and renowned agent, writer, WTA tournament director, and PR phenom, Sara Fornaciari.
 
***   On Sunday at the Cool Planet Tennis Fest at Spanish Hills, hosted by Dave McKinney, many of the same Pros played, with the addition of two time French Open Champ and Bakersfield pro, Hank Pfister; former tour player and UCLA Bruin Mark Basham, the current coach at Westmont; and former tour doubles star and popular UCSB head coach, Marty Davis.  Special thanks to SHCC Asst. Pro Brian Giffin for heading up the ball kids and all kinds of other tasks and support.
 
***  A wonderful and enthusiastic group of Ams included:  Peter Brual, Mike Cheiky, Janet Collier, Harold Edwards, Dr. Allen Levesque, Jonathan Severn, Mark Shipp, Christine Tepaske, Tim Warren, Ron Weckbacher, and Abhay Vaidya. 
 
***  Special thanks go out to our BBF Event SponsorsCool Planet (Mike Cheiky); Merrill Lynch (Michael Phillip); K-Swiss (Erik Vervloet and Ivette Ramos); and Oakley (Pat Cairns).
 
***  Mike and Bob and Coach Bryan had an incredible experience in doing an exo and clinic at San Quentin's Maximum Security Prison on Sept. 23.  They were amazed by the greeting and cheering they received from the inmates who all swarmed around a make shift court that had been built by the prinsoners themselves.
 
***   The Bryans all enjoyed playing in the Esurance Tennis Classic hosted by Hall of Famer Rosie Casals and Robert Kaliski at the picturesque Harbor Point Tennis Club in Mill Valley to benefit To Celebrate Life Breast Cancer Foundation and Youth Tennis Foundation, Sept. 23-25.  The event also honored their iconic Stanford tennis coach and legend, Dick Gould.  The Bros. enjoyed hanging with Coach Gould and also coach John Whitlinger and some of the Farm's top players.
 
***  The Bryan Bros. Band has been super busy of late - - - playing several gigs across the country and around the world in the past month: a gala sold out gig at the San Rafael Pavilion with American Idol finalist, Michael Johns; grammy award nominee, James Slater from Nashville; and Sammy Hagar's drummer Davis Lauser; a sold out street gig for charity after their exo in Mobile with Andy and Mardy; gigs in Beijing and Shanghai; and then three packed and rockin'gigs this past weekend with Johns, Slater, and the world's best drummer, Jim Bogios, of the Counting Crows, performing at a Banquet in Camarillo, at the beautiful Malibu Racquet Club, and the picturesque Spanish Hills Country Club.
 
***  Mike and Bob sure enjoyed playing a couple of sets last Friday with Dr. Mickey Krinsky, a noted Orthopedic Surgeon who has done lots of work with big time sports teams and athletes, and also Bob Safier of Mill Valley.  Both of these men and their friends and family spent the weekend in Camarillo, attending the three BBF Events and they also made generous donations to the charities supported by Rosie Casals and Robert Kaliski, and also the Bryan Brothers Foundation.
 
***   Coach Bryan has been emceeing quite a few events of late: the fabulous Esurance Tennis Classic; the sensational MS Event hosted by Chris Ojakian and Tracy 'n John Austin at the venerable Kramer Club in Palos Verdes; the three Bryan Bros. Foundation Events in SoCal; and he will now journey to Toronto to emcee the Sampras-Raonic Exo; then fly down to Greensboro to do the Isner-Querrey Charity Weekend; and then on to New Braunfels to do two days of talks at the Texas High School Coaches Convention for Prince; and then finally joining up with the Bros. and Sam Querrey at the gala Jake Owens 'n Mardy Fish Tennis 'n Music Event in Vero Beach.
 
***   Kathy and Lucille Williams hosted a lovely shower for Michelle Bryan on Friday, Oct. 21.  Bob and Michelle are expecting their first child - - - a daughter, probably to be named Micaela (after Mike) - - - in late January.  The table settings were wonderful, with beautiful China and Silverware courtesy of Grandma Alice Bryan.  Pink and white Chinese lanterns adorned all the trees .  Bob, Mike and Wayne turned out for the party at the end - - - and sported pink ties in honor of soon to arrive little Micaela.
 
***   Mike and Bob and the entire Bryan family were so very saddened by the unexpected passing of Ken Meyerson last week.  Ken was the big agent in the sky and had a heart of gold and was always so kind and helpful to us and really to everyone he came in contact with.  The tennis scene will not be the same without him and we will all miss him and his dedicaiton to his clients and his wonderful laugh and sense of humor.  We send our most heartfelt condolences to his family and loved ones.

Visit and join the Tennis Daily social network at http://TennisDaily.com 
 



 

Friday, October 28, 2011

Dealers United Introduction - Automotive Digital Marketing Professional Community

Dealers United Introduction - Automotive Digital Marketing Professional Community

This video is about a new company set up to provide a competitive advantage in cost controls for privately owned dealers and groups. The entrepreneur that sold HomeNet to Autotrader, Jesse Biter has teamed up with several independent car dealers to develop a new program that reduces costs for privately held dealerships in a way that makes them competitive with the publicly owned dealership mega-groups... You should check it out.

Thursday, October 27, 2011

Guerrilla Marketing Competitive Conquest Advertising Strategies for the Web

 
 
Webinar Date: Thu. Nov. 3, 2011
Digital Dealer Webinars
 
 
 
   
 

Digital Dealer Webinar: Thursday - November 3, 2011 

Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

Featuring: Ralph Paglia - VP of Digital at Tier 10 Marketing

 

 

 

DATE: Thursday, November 3, 2011
TIME: 11:30AM EDT // 10:30AM CDT // 8:30AM PDT
WHO: Ralph Paglia - VP of Digital at Tier 10 Marketing
COST: $99

About this webinar:

With Ralph Paglia, Vice President of Digital at Tier 10 Marketing and founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals, The Automotive Digital Marketing (ADM) Professional Community. 

With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them. 

Attendees of this webinar will be provided with online tools and techniques to see exactly which keywords the competition is bidding on in Google, how much budget they have allocated for their web site's advertising, how to use your dealer advertising association's own web site to take customers from other dealers and how to select the "weakest gazelle" from among the herd of dealers in your market to "take down".

After this webinar you will know: 

  • How to create your dealership's Google Adwords account
  • How to register competitive conquest domain names
  • How to build guerrilla marketing microsites and landing pages
  • How to determine your market's weakest gazelle for conquest

 

About Ralph Paglia:

Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 11 previous Digital Dealer Conferences. 

 
 
 
 
   
     
 
 
 
   
  Can't make the webinar next week?  Still Register!  We'll make a recording of the webinar available to you by the following Monday.   
     
     
 
© Dealer Communications.
All Rights Reserved.
 
     
"Action is the foundational key to all success." - Pablo Picasso 
 
 
 
     
 
   
 
 
 
 
 
 
 
 
Upcoming Webinars:
 

11.3.11 - Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

see the schedule ››
 
 
 
 
 
 
Can't make it next week?
 
Register anyway!  We'll make a recording of the webinar available to all registrants the following Monday.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Ralph Paglia

Digital Dealer Webinar: Thursday - November 3, 2011

 

Webinar Date: Thu. Nov. 3, 2011

Digital Dealer Webinars

Manage My Subscription

 

 

 

 

 

Digital Dealer Webinar: Thursday - November 3, 2011 

Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

Featuring: Ralph Paglia - VP of Digital at Tier 10 Marketing

 

 

 

DATE:

Thursday, November 3, 2011

TIME:

11:30AM EDT // 10:30AM CDT // 8:30AM PDT

WHO:

Ralph Paglia - VP of Digital at Tier 10 Marketing

COST:

$99

About this webinar:

With Ralph Paglia, Vice President of Digital at Tier 10 Marketing and founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals, The Automotive Digital Marketing (ADM) Professional Community. 

With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them. 

Attendees of this webinar will be provided with online tools and techniques to see exactly which keywords the competition is bidding on in Google, how much budget they have allocated for their web site's advertising, how to use your dealer advertising association's own web site to take customers from other dealers and how to select the "weakest gazelle" from among the herd of dealers in your market to "take down".

After this webinar you will know: 

  • How to create your dealership's Google Adwords account
  • How to register competitive conquest domain names
  • How to build guerrilla marketing microsites and landing pages
  • How to determine your market's weakest gazelle for conquest

 

About Ralph Paglia:

Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 11 previous Digital Dealer Conferences. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Can't make the webinar next week?  Still Register!  We'll make a recording of the webinar available to you by the following Monday. 

 

 

 

 

 

 

 

 

© Dealer Communications.

All Rights Reserved.

 

 

 

 

"Action is the foundational key to all success." - Pablo Picasso