page contents Automotive Thought Leadership: Ralph Paglia: January 2012 My title page contents

Monday, January 30, 2012

Dealer Defender by Jim Ziegler - January 2012

Dealer Defender by Jim Ziegler - January 2012

"An empty snifter of Remy-Martin Louis XII vintage cognac sits by the keyboard and I am well-satisfied with the content of another article. Please comment and email me." JIM ZIEGLER

Source: Automotive Digital Marketing Professional Community

April Rain’s Guide to Automotive Conferencing. - Automotive Digital Marketing Professional Community

April Rain’s Guide to Automotive Conferencing

April Rains posted this article awhile ago, but with NADA and DMSC around the corner, this article is more relevant than ever before! You will get a kick out of it because it is soooo true and hits the nail on the head! Use the link provided to read this wonderfully entertaining and useful guidance from April Rains!

Source: Automotive Digital Marketing Professional Community

Saturday, January 28, 2012

Google's New Approach to Privacy Policies - Automotive Marketing

Google's New Approach to Privacy Policies

Google's new policy reflects their desire to create a simple product experience that does what you need, when you want it to. Whether you’re reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, Google wants to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease. Use the link provided to read the entire article...

Source: Automotive Digital Marketing Professional Community

Be a Sales Pro – Work the Service Drive - Automotive Marketing

Be a Sales Pro – Work the Service Drive

Kurt Kubicki writes: "Pursuing customers every time they come in for service is smart. When associates revisit their customers as they come in for service, associates create ongoing sales opportunities several ways."

Source: Automotive Digital Marketing Professional Community

Thursday, January 26, 2012

ADM Leaders - Automotive Digital Marketing Professional Community

ADM Leadership Roles

Become an ADM Leader - ADM Professional Community Leaders have been at the core of what makes ADM the most popular and visited automotive professional community in North America according to Compete, Inc. data.
ADM Leaders are dedicated to this community and the success of its members. Their sole responsibility is to welcome and assist new ADM members, post blogs, comment on forum discussions, contribute video and photo content, syndicate and distribute to other social media sites, serve as trusted advisers and share the best practices related to automotive marketing that will help our community of automotive professionals be more successful at what we do. Do you have what it takes to be an ADM Leader? Below are the ADM Leader categories and a description of what is expected from members who elect to serve in each of these categories. Request your ADM Leader status from Ralph Paglia so you can begin making an even more positive impact on the lives of all ADM Professional Community members, and the auto industry as a whole.

Source: Automotive Digital Marketing Professional Community

Monday, January 23, 2012

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

“Study after study has revealed that the wide variation between dealerships’ results with leads are due more to store process than the quality of the leads,” says Phil DuPree, President of AutoUSA. “We know the leads being submitted to independent auto sites are in-market customers and our lead sources are validated within the AutoNation stores. The goal with our new product line is to help dealers reach these customers effectively, engage with them and of course increase sales.”

Source: Automotive Marketing Professional Community

CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our free 24/7 Staffed Back-Up support.

Offer: Approved dealers who are willing to actively participate in our Extended Beta testing will be rewarded with the free use of our new premium dealer specific live chat software. Beta test dealers may also qualify for free 24/7 Staffed Back-Up support. All we ask in return is the dealers active participation and feedback to help us make our software #1. We think we have already developed excellent software, but we will let the dealers feedback help us put the final tweaks on it before we complete our Beta and officially launch.

To Qualify dealers must register for the Always-Free version of our new Dealer Chat Software by January 31st 2012 Midnight Eastern Time. Click the link below to learn more and register. We will email out beta test applications after January 31st to everyone that has registered. Use the link provided to enroll...

Source: Automotive Digital Marketing Professional Community

Saturday, January 21, 2012

Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

New-car sales fell sharply in 2008 from 16.2 million in 2007 to 13.2 million, according to AutoData Corp. And falling another 2.8 million, to only 10.4 million in 2009.
Large traders General Motors and Chrysler fell into bankruptcy and Ford was forced to restructure itself to avoid the same fate.
With close to 6 million fewer new cars on the road, the average age of cars on the road climbed.
Polk said there are now 240.5 million cars and trucks on the road in the United States, down from 242.1 million in 2008.

Source: Automotive Digital Marketing Professional Community

ADM Member Reception at NADA

ADM Member Reception at NADA

The 2012 NADA Reception for ADM Professional Community Members is at the Monte Carlo Hotel "The Pub" on Friday from 6 to 9 PM. Want to attend? Complete your RSVP using the link provided...

Source: Automotive Digital Marketing Professional Community

Friday, January 20, 2012

Richard J Bustillo's ADM Profile page

Richard J Bustillo's ADM Profile page

ADM asks: What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

Richard responds: "I love the automotive retail business. I am passionate about revlolutionizing the way we do business. I want to my customers to be raving fans."

Source: Automotive Digital Marketing Professional Community

Wednesday, January 18, 2012

Google Search Advertising With Lead Capture Form in The Actual Sponsored Link Listing

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
What do think about this ADM Blog post titled 'Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing' ?
Google site extensions in Adwords as a email lead capture tool without users being required to leave the Search Engine Results Page (SERP)...

ADM Blog posted by Ralph Paglia:

Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could bec...

ADM Blog post link:
Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

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Ralph Paglia

Automotive Marketing Newsroom

Here's what's happened in the Automotive Marketing Newsroom in the past day...

 New posts:

  1.    Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-3
  2.    Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-2
  3.    Blog post by Bill Playford: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-bill-playford
  4.    Josh Goldfarb and Blair are now friends: http://automotivedigitalmarketing.kapost.com/posts/josh-goldfarb-and-blair-are-now-friends
  5.    Michael VanPatten updated their profile: http://automotivedigitalmarketing.kapost.com/posts/michael-vanpatten-updated-their-profile
  6.    John L Mecham commented on Tobias Sedillos's blog post 'The New Steps to the Sale': http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-commented-on-tobias-sedilloss-blog-post-the-new-steps-to-the-sale
  7.    Aj Maida commented on 'Top Ten Reasons TrueCar is GOOD for Dealers': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-keith-shetterlys-blog-post-top-ten-reasons-truecar-is-good-for-dealers
  8.    Chip King commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/chip-king-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
  9.    Rob Fontano on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/rob-fontano-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2
  10.    Aj Maida on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
  11.    Jamie Steward updated their profile: http://automotivedigitalmarketing.kapost.com/posts/jamie-steward-updated-their-profile
  12.    John L Mecham updated their profile: http://automotivedigitalmarketing.kapost.com/posts/john-l-mecham-updated-their-profile
  13.    Tom Gorham left a comment for Jessica Ruth: http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-left-a-comment-for-jessica-ruth-1
  14.    Ed Brooks commented on 'Will Google's Honda Classified Advertising Model Ruffle Feathers?': http://automotivedigitalmarketing.kapost.com/posts/ed-brooks-commented-on-brian-paschs-blog-post-will-googles-honda-classified-advertising-model-ruffle-feathers
  15.    Rob Dyer, Chuck Rhodes, Kelly Grego and 10 more joined Automotive Digital Marketing: http://automotivedigitalmarketing.kapost.com/posts/rob-dyer-chuck-rhodes-kelly-grego-and-10-more-joined-automotive-digital-marketing-professional-community
  16.    Chuck Williams updated their profile: http://automotivedigitalmarketing.kapost.com/posts/chuck-williams-updated-their-profile
  17.    Jim Kristoff commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-2
  18.    Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-1
  19.    Ralph Paglia commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/ralph-paglia-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-3
  20.    Photo posted by Craig Lockerd: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-craig-lockerd
  21.    Jim Kristoff commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jim-kristoff-commented-on-ralph-paglias-video-2
  22.    Keith Shetterly on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8
  23.    Stanley Esposito on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/stanley-esposito-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
  24.    Mike Warwick commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/mike-warwick-commented-on-ralph-paglias-video
  25.    Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-1
  26.    Marty Garvey commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/marty-garvey-commented-on-ralph-paglias-video
  27.    Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video
  28.    3 blog posts by Brian Pasch were featured: http://automotivedigitalmarketing.kapost.com/posts/3-blog-posts-by-brian-pasch-were-featured
  29.    Kim Clouse commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/kim-clouse-commented-on-ralph-paglias-video
  30.    Blog post by Ali Amirrezvani: http://automotivedigitalmarketing.kapost.com/posts/blog-post-by-ali-amirrezvani-28
  31.    Tom Gorham commented on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/tom-gorham-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business
  32.    Dealers United, JR Falkenhagen, Randi O'Mara and 4 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/dealers-united-jr-falkenhagen-randi-omara-and-4-more-joined-automotive-digital-marketing-professional-community
  33.    Jerry Thibeau commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/jerry-thibeau-commented-on-ralph-paglias-video
  34.    Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video
  35.    Silia J. Hatzi commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/silia-j-hatzi-commented-on-ralph-paglias-video
  36.    Photo posted by Dan Weik: http://automotivedigitalmarketing.kapost.com/posts/photo-posted-by-dan-weik-3
  37.    Brad Alexander promoted Keith Shetterly's blog post 'Top 10: Why TrueCar is GOOD for Consumers!': http://automotivedigitalmarketing.kapost.com/posts/brad-alexander-promoted-keith-shetterlys-blog-post-top-10-why-truecar-is-good-for-consumers
  38.    Keith Shetterly commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/keith-shetterly-commented-on-ralph-paglias-video-2
  39.    Cole Matthew Mitguard commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/cole-matthew-mitguard-commented-on-ralph-paglias-video-1
  40.    Chuck Rhodes, Kelly Grego, Patricia Burke and 9 more joined Automotive Marketing: http://automotivedigitalmarketing.kapost.com/posts/chuck-rhodes-kelly-grego-patricia-burke-and-9-more-joined-automotive-digital-marketing-professional-community
  41.    Aj Maida commented on Ralph Paglia's video: http://automotivedigitalmarketing.kapost.com/posts/aj-maida-commented-on-ralph-paglias-video-1
  42.    James A. Ziegler on 'True Car and ZAG - Cyber Bandits or Good for the Business?': http://automotivedigitalmarketing.kapost.com/posts/james-a-ziegler-commented-on-james-a-zieglers-blog-post-true-car-and-zag-cyber-bandits-or-good-for-the-business-8

Ralph Paglia
Editor-in-Chief
Automotive Marketing

Permission is the Enemy of Speed

Permission Based Content Publishing Is The Enemy Of Speedy Effectiveness

Following was written by Jay Baer
"This week I've been writing about speed and response expectations for business on the social Web.
speed wins 300x199 Permission is the Enemy of SpeedUltimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response produces a decided "meh" vibe.
So how do you win the speed race that has no finish line? How do you become uber responsive to your customers on the social Web? Not with technology, and not with tools.
You win by eschewing permission in favor of response time.

Beg for Forgiveness Rather Than Ask for Permission

Every time your front line responder(s) need to find out the answer to a customer question, or check with a manager about how to word something, you have failed to truly embrace the real-time nature of modern customer relations.
That's why it's so critically important to staff your social media front lines with people who not only have extraordinary passion for your company, but who also have the experience and judgement to minimize response delay.
The widely held notion that we should staff community manager and similar positions with young, inexpensive, socially savvy people who juggle smart phones like flaming clubs may actually be a terrible idea.
Instead, what if we staffed community manager and similar positions with experienced team members who know the ins and outs of the company, can subsequently answer most questions without asking for help, and most importantly have the judgement that is accrued only with time?
For a while, Frank Eliason at Comcast (now Citi) was held up as the standard. And experienced, wise, consumer affairs-oriented connector with smarts and empathy. But now, as social-powered customer service becomes pervasive, it seems that more companies don't want to invest in someone like Frank, but instead hire someone who "grew up with this stuff" – regardless of how little organizational understanding that person possesses.
I don't often see the logic in putting an inexperienced person at the controls of the only part of your company that is truly real-time and exceptionally visible.
Do you?"
Source: Jay Baer's blog
[Sent from Ralph Paglia's iPhone]

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Adam Barish's list makes me want to thump...

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Adam Barish's list makes me want to thump my chest, do high fives and smack-downs... However, in all sincerity, if you work in a dealership that uses TrueCar or any other value-diminishing price focused based marketing strategy, once the vehicle is sold, the damage is done. The mistake was made long before the customer showed up at the dealership. Therefore, why punish the customer for taking advantage of the stupidity that permeates your dealership's marketing decisions?

If anything, I would want to win the "Hearts and Minds" of these TrueCar mooches and try to ensure that next time around, they do not want to do business anywhere else... Or, service their vehicle anywhere else. After all, if your dealership is so poorly managed that you cannot generate a fair profit margin, then I hope you are able to retain some of these customers in your service drive to earn SOMETHING from selling that car.

Now, I will also agree that Adam's list made me smile and think "Hell Yeah!", but let's be smart enough to realize that wasting a customer is simply not the best way to go, so consider showing these TrueCar customers some love so they do not feel so compelled to use TrueCar in the future, instead preferring to deal directly with your dealership by cutting out the middleman and the extra $300 in dealer cost they incurred by using TrueCar.
TrueCar Sales Process - Automotive Digital Marketing Professional Community
We are developing a sales process for Truecar customers and thought we'd share it with the community. On arrival customers with Truecar quotes will be sat dow…
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Gotta do it... Gotta get me a "Thibeauing...

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Gotta do it... Gotta get me a "Thibeauing Stance" photo!
Thibeauing - Automotive Digital Marketing Professional Community
The famous stance of Tim Tebow from the Denver Broncos has been duplicated over and over (tebowing.com). I thought I would create our own version for the auto…
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After reading this article, my question is...

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After reading this article, my question is whether or not Ness should be used in a dealer's reputation management strategy and listed on review guidance dealer sites, such as http://www.FeldmannReviews.com - What do you think?
Ness: Smarter Than Google and Yelp? - Automotive Digital Marketing Professional Community
A mobile app smarter than Google and Yelp? That was the headline that Inc Magazine published this past Friday about Ness, a new dining recommendations mobile a…
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Jerry Thibeau sees one of two things happening...

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Jerry Thibeau sees one of two things happening. The TrueCar revenue stream evaporates and they disappear (less unlikely), or Truecar gains momentum and they become a dominant player in our industry. At that point, manufactures and dealers might as well adopt once price shopping and eliminate the middleman. So either way, I do believe TrueCar will have a lifespan that much resembles their own bell curve.
An Intertview With Scott Painter, CEO of TrueCar - Automotive Digital Marketing Professional Community
Yesterday I conducted an interview with Scott Painter, CEO of TrueCar.  I asked him some tough questions and he candidly provided the answers. Answers that I d…
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Chip Grueter and Brian Pasch exchange post...

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Chip Grueter and Brian Pasch exchange post and comment - I just wanted to comment on how much I enjoyed both the blog post and Chip's response... Being fairly familiar and friends with both of you, I could not help but chuckle when I read Chip's response. Also, I have to say that Chip's response was enlightening in several aspects. Personally, I find the combination of DealerRater Certification, Yelp Enhanced Profiles, Google+ Business Pages, Facebook Pages, Google Places claimed and the dynamic duo of Merchant Circle/Insider Pages claimed as well... To be the minimalist core approach to reputation management for car dealers. Some might suggest this is too much work for a dealership, but before saying such a thing, try to evaluate how important a car dealer's reputation is to the store's revenue stream. If anyone would like to see an example of a two store group creating a landing page to direct all customers to for the purpose of acquiring customer reviews, check out http://FeldmannReviews.com
DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names - Automotive Digital Marketing Professional Community
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.…
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Think About The Group

You can only do as well as the people around you...
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Be Interested In The Group to Ensure your highest level of Success
You can only do as well as the people around you. If everyone around you is sick, underperforming, and struggling, then sooner or later, you will become afflicted like everyone else. The type of "Me first" thinking- that has no regard for the group - ultimately stifles the very group upon which an individual depends for survival. 
The larger population's health and well-being should be of utmost importance to each individual member - which is something that the most successful know. You can only be as successful as the individuals with whom you involve and associate yourself. It doesn't matter what position you hold, your success is limited to the ability of those around you.
This does not mean that successful people aren't interested in themselves. It's just that they realize that they have to expend energy and express interest in their associates because they know that if they are not doing well, even the most well-to-do will be dragged down with them. It is actually self-serving, to some degree, to care about what happens to everyone else. You want everyone on your team winning and improving because this is likely to improve your game. For that reason, you always want to do everything you can to bring the rest of the team to higher levels.
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Women Want an Easy Transaction - Meanwhile...

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Women Want an Easy Transaction - Meanwhile, according to a separate CarMax survey conducted by Ipsos released in November, roughly 1 in 4 women said what was most missing from their last car-buying experience was a quick and effortless transaction. A fair trade-in value, trustworthy salesperson, or low, fair pricing (all at 15%) were most missing for relatively fewer women. In 2009, when a similar study was conducted, the leading element missing from the experience was also a quick and easy transaction (25%), followed by a fair trade-in value (19%), a trustworthy salesperson (15%), and low, fair pricing (13%).
Quality Grows As Top Factor in Car Buying Decisions - Automotive Digital Marketing Professional Community
Quality Grows As Top Factor in Car Buying Decisions December 15, 2011 inShare1 45% of Americans say that quality is the factor that most influences…
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I am posting this insider info to the Forum...

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I am posting this insider info to the Forum section to generate discussions around the topics referenced in each section and the bullet points that follow. What is your opinion or insight on this...
TrueCar Insider Information - Automotive Digital Marketing Professional Community
I have a friend who works for a major automotive lead provider... She sent the following bullet pointed lists to me, and asked that I do not disclose her ident…
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Price negotiations are "the piece of the ...

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Price negotiations are "the piece of the pie that shoppers say they are the most dissatisfied with," said Arianne Walker, a senior director at J.D. Power & Associates, the automotive research firm.

About 4 out of 5 shoppers now go to the Internet and seek out some sort of information about the autos they are interested in, including price data, Walker said.

TrueCar "provides consumers with a decent amount of information," Walker said. "Just by going to the site you are given the details about which dealership has the model you are looking for and the price, and that's probably a more acceptable model for many consumers."

But Walker cautioned that many shoppers remain wary of providing any personal information — either to the TrueCar system or other sales referral sites — out of fear that they will face a deluge of emails and phone calls from pesky car sales representatives. So some consumers will still be wary.
Los Angeles Times Reports Honda Fighting TrueCar - Automotive Digital Marketing Professional Community
Honda in fight with TrueCar.com over prices displayed online Honda has told its dealers that it won't give them advertising allowances if they offer vehicles b…
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Happy Holidays and Season's Greetings to ...

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Happy Holidays and Season's Greetings to all ADM Members and visitors...
Seasons Greetings - Automotive Digital Marketing Professional Community
Happy Holidays and Season's Greetings to all ADM Members and visitors...
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