page contents Automotive Thought Leadership: Ralph Paglia: March 2012 My title page contents

Saturday, March 31, 2012

Please check out my article on Page 24 of...

Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled: "Reputation Management Sells More Cars Than Any Other Social Media Strategy"
Reputation Management Sells More Cars - Dealer Marketing Magazine - Automotive Digital Marketing Professional Community
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled: Reputation Management Sells More Cars Than Any Other Soc…
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Do Car Dealers Really Need To Be "Women Certified" ? - Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be "Women Certified" ? - Automotive Digital Marketing Professional Community

Todd Vowell writes: "I applaud the “entrepreneurship” of it all, but I’m just not sure I’m ready to put the hands together for the effectiveness of the concept itself.  Women just like men are not all the same, so selling cars (or anything else) is about asking key questions, building rapport, and other common techniques.  If we need to be trained and certified as salespeople on “how to sell to women correctly”, why stop there?  Should dealers be certified on how to sell to gay people, African Americans, Hispanics, Asians, and Muslims?  Are women really that different, where we now need to train salespeople specifically on how to sell a car to them?  If I was a woman, I think I might feel a little offended.  If I was a woman who wanted to be treated as an equal then I would really feel offended (I think)!"

Friday, March 30, 2012

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE - Automotive Marketing

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE!

AutoNation Direct and eBay Motors began working together more than a year on offers such as a guaranteed price for owners looking to sell their current cars. Though both companies have offered discounts previously, prices haven’t been as aggressive, nor has the inventory been as broad, said Chang.  Both companies relied heavily on social media to get the word out about the promotion. “Contests or discount deals are very popular content,” said Sean Wolfington, CEO of Tier10 Marketing. “They have a more desirable sharing rate than other forms of content. People are going to like or comment or share a contest that gives you a car.”  Customers who purchase cars online are still a minority. However, the Internet is cutting down on the amount of time the average person spends at the dealership. “They let their fingers do the walking through the web and mobile,” said Wolfington.

Source: Automotive Digital Marketing Professional Community

Thursday, March 29, 2012

Dealers United Negotiates 52% Off KPA SEO Packages - Automotive Professional Community

Dealers United Negotiates 52% Off KPA SEO Packages - Automotive Professional Community

Brian Pasch writes about the Dealers United/KPA deal: "The Premium SEO Package is priced in the same range that companies like Dealer.com and Cobalt offer on a monthly basis, which range from $400-$600 a month. Some of the included services may overlap with some of dealer's existing digital marketing investments and of course this might mark the first time TK has had to update hundreds of websites that are not on their own website platform.  Do you think any website platform providers will mind sharing the stage with a company that offers a competing website product?  I don't think so, because a dealer can give access to any "partner" they choose to help with SEO. What do you think?"

Rob Fontano writes: "The disconnect occurs...

Rob Fontano writes: "The disconnect occurs when this same consumer decides to bypass the lead submission and go directly to the store; a behavior that has become more and more prevalent in the last few years. They are then greeted by a sales person as a "floor up" and become subject to the stores sales process. The sales person is trained to apply the steps to the sale as mandated by the dealers policy, while missing the opportunity to capitalize on the "Zero Moment Of Truth" that led the customer...
The Digital Dealer pt. 1 – "First Things First" - Automotive Digital Marketing Professional Community
The "Holy Grail" of automotive retail should be to grow beyond the "Internet Department" or "BDC" and become what we'll call here a "Digital Dealership". Our i…
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5 Tips To Grow Your Business by Grant Cardone - Automotive Professional Community

5 Tips To Grow Your Business by Grant Cardone - Automotive Professional Community

Whether you are a salesperson in a car dealership, a supplier to the auto industry or consultant, Grant's guidance is relevant and key to your success and ongoing survival.  This video is definitely a recommended "watch" and a great use of 3 minutes and 19 seconds of your mental focus and attention!

Whether you are a salesperson in a car dealership...

Whether you are a salesperson in a car dealership, a supplier to the auto industry or consultant, Grant's guidance is relevant and key to your success and ongoing survival. This video is definitely a recommended "watch" and a great use of 3 minutes and 19 seconds of your mental focus and attention!
5 Tips To Grow Your Business by Grant Cardone - Automotive Digital Marketing Professional Community
http://www.GrantCardone.com/ - Sales Training Expert Grant Cardone gives 5 business tips on what entrepreneurs or small business owners need to do in order t...
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Wednesday, March 28, 2012

A 12th Digital Dealer® Conference & Exposition...

A 12th Digital Dealer® Conference & Exposition Featured Speaker: Ralph Paglia presents: The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here? A brief overview of the last 10 years, where the 'State of the Art' for car dealers stands today, and where the most successful dealers will get their competitive advantage tomorrow…
Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing - Automotive Digital Marketing Professional Community
Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing Posted on March 28th, 2012 by Dealer in News Ralph Pag…
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Dealers United Announces First Deal for Members: SEO Services from KPA - Automotive Digital Marketing Professional Community

Dealers United Announces First Deal for Members: SEO Services from KPA - Automotive Professional Community

The result is an unprecedented discount for the SEO services, only revealed to Dealers United members, along with industry leading terms and conditions.  “This launch represents the fulfillment of a promise we made to our dealer-members at the inception of Dealers United: we pledged the best deals; the best prices; and the best negotiated terms on industry-leading products and services provided by top vendors. I think our members will find all of that and more with our first deal with KPA,” said Matt Buchanan, co-Founder of Dealers United and Dealer Principal of Sarasota Ford.

Tuesday, March 27, 2012

Shelby American Rolls Out 950-hp Mustang

Shelby American Rolls Out 950-hp Mustang

A real prancing pony.

by on Mar.27, 2012


The Shelby 1000 makes 950 hp on the street, 1,100 on the track.

When Carroll Shelby says he’s got a new muscle car on tap, take him seriously.  The legendary automotive raconteur’s latest take on the Mustang will deliver enough tire-squealing torque and horsepower to make gold-chained Ferraristas duck for cover.

That’s 950 hp, to be precise, only slightly less than the $1.4 million Bugatti Veyron ultracar makes.  And that’s for the street legal version of the Shelby 1000 that will take its bow at the New York Auto Show next week.  The track-ready pony car bumps the number all the way up to 1,100 horsepower.

Score Big!

Since the former race car driver-cum-automotive entrepreneur first teamed up with Lee Iacocca, back in the mid-‘60s, Shelby has never shied away from the challenge of pumping a little more power out of a Mustang.  The latest offering takes things one very large step beyond the last Mustang upgrade from Shelby American, the GT500 Super Snake “only” able to make a measly 800 hp.

Says Shelby American CEO John Luft, the Shelby 1000 targets “anybody who has need for speed.”
Make that anybody who has the need – and the bank account to put that power to the pavement.  The street version of the Shelby 1000 will set you back $149,995.  That doesn’t cover speeding tickets, insurance – or the 2012 Shelby GT500 you’ll need to own in the first place.

The GT500 rolls off a conventional Ford assembly line and will cost you a seemingly paltry $48,810.  But then you ship or drive it out to the Nevada desert, about 20 miles from Las Vegas, where Shelby American runs a conversion shop.

What eventually rolls out may look a lot like what you came in with but there’s really not much left over from the original car.  The factory-stock 5.4-liter V-8 is completely torn down and reassembled using new rods, piston and crankshaft.  About the only thing left is the original block.

Other updates focus on improved handling and stopping capabilities with 6 pistons in front and 4 pistons in the rear, while the suspension includes new struts, sway bars and bushings.  The new solid driveshaft is connected to a 9-inch rear end.  Exterior cues incorporate aerodynamics while maintaining a stealthy appearance.  The hood, rear panel and splitter are functional pieces.

The Shelby 1000 project was launched almost on a whim, the 89-year-old Carroll Shelby pronouncing his desire to build a Mustang with 1,000 horsepower.  Luft and his team have long known better than to say no.
“Carroll Shelby is a visionary who has pushed the boundaries of performance his entire life,” said Luft.  “He challenged the Shelby American team to develop the Shelby 1000 and wanted to unveil this amazing new Shelby at the New York Auto Show celebrating 50 years since he unveiled the very first Shelby Cobra that changed the face of high performance.”

Both the very first Shelby Cobra and the first Shelby 1000 will be on display at the upcoming NY Auto Show.
It’s no surprise Shelby American has designated the more powerful model for track use only, but what sort of road might one run a “street” car making 950 hp down?  Not a problem, Luft suggested to USA Today’s Chris Woodyard, insisting that in traffic, the Shelby 1000 is “stealth and below the radar.”

Shelby American plans to produce about 1,000 of the monsters, which are more like Clydesdales than ponies.  According to Luft, about a quarter of them have already been claimed.

Dealers United to Announce First Mega Deal

Tomorrow we release our first Dealers United Members-Only Deal and unless you join Dealers United, you will not be among the thousands of dealer rooftops who will be able to view the deal. As a private dealer myself, I certainly don't want any dealership to be left on the outside looking in.

Perhaps you haven't joined yet because you still don't know how Dealers United works. If that's the case, I encourage you to spend less than 3 minutes to watch our "How It Works" video:http://www.dealersunited.com/howitworks.cfm

Perhaps you haven't joined because you're waiting to see a deal you like. As I've already written, you must be a member of Dealers United to see the deals. Also, it can take a couple of days to get verified once you do join; meaning if you wait, it might be too late. Why not avoid that hassle and join now:http://www.dealersunited.com/signup.cfm

Perhaps you haven't joined because you think you don't have the time. Well, joining takes about a minute, and there's no cost and no obligation to ever accept any deals. Please visit us at www.DealersUnited.com to learn more. If you still have questions, please call us at (941) 366-6760 and we would be happy to explain the benefits of joining Dealers United.

Without Dealers United, the publicly-traded MegaDealer Groups have all the advantages. With Dealers United, we have all the power and a level playing field – please don't get left behind, sign up today:http://dealersunited.com/signup.cfm

Best wishes,

Matt Buchanan
Dealer Principal – Sarasota Ford

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
http://RalphPaglia.com http://GPlusRalph.com 

Richard Bustillo on Desking Discipline Process - Automotive Professional Community

Richard Bustillo on Desking Discipline Process - Automotive Professional Community

This is a great clip for dealers and General Managers to watch and learn from... Richard makes complete sense, yet there are very few dealerships where the desking discipline he describes has been implemented. Watch this video and learn from the best!

This is a great clip for dealers and General...

This is a great clip for dealers and General Managers to watch and learn from... Richard makes complete sense, yet there are very few dealerships where the desking discipline he describes has been implemented. Watch this video and learn from the best!
Richard Bustillo on Desking Discipline Process - Automotive Digital Marketing Professional Community
Watch the General Manager of one of the best run Honda dealerships in the world, Richard Bustillo describe and illustrate the importance of a disciplined appro…
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Monday, March 26, 2012

Now, before everyone gets their panties in...

Now, before everyone gets their panties in a twist and blasts off comments about the inappropriateness of my blog postings and my troubled relationship with men, let me share an experience with you that I feel backs up Ayres research. Unlike Grant Cardone's wife, I always take my husband with me to buy cars. Why, you ask?? Even though I proudly wear my feminist label, I still admit that I know less about buying cars than someone on the inside does, so I realize that the Marie Claire article isn't...
Why Women Pay More for Cars than Men - Automotive Digital Marketing Professional Community
Q: Why Does this Shirt Cost More to Clean than that One? A: Because it belongs to a woman. Over the course of your lifetime, you'll pay more than a man for ev…
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Sunday, March 25, 2012

NADA Reports Record Profits for Car Dealers in 2011 on Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
What do think about this ADM Blog post titled 'NADA Reports Record Profits for Car Dealers in 2011' ?
The overall rosy profit picture makes for a lot of happy dealers and those who advise them. "It's a lot more fun to work with our dealers than it was three years ago," said...

ADM Blog posted by Ralph Paglia:

NADA says Dealership profits hit record $785,855 in 2011 - Written by Amy Wilson Average dealership profits in 2011 were the highes...

ADM Blog post link:
NADA Reports Record Profits for Car Dealers in 2011

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The overall rosy profit picture makes for...

The overall rosy profit picture makes for a lot of happy dealers and those who advise them. "It's a lot more fun to work with our dealers than it was three years ago," said Dan Thompson, a Pennsylvania dealer accountant. "I think they're going to have a good run." Dealers continue to prosper from the lessons learned during the industry downturn, Thompson said. In particular, they sharpened their focus on used vehicles and the parts and service business.
NADA Reports Record Profits for Car Dealers in 2011 - Automotive Digital Marketing Professional Community
Dealership profits hit record, average $785,855 in 2011, NADA says - Written by Amy Wilson Average dealership profits in 2011 were the highest since the…
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Saturday, March 24, 2012

Auto Alliance Video: Margaret Jackson - Production...

Auto Alliance Video: Margaret Jackson - Production Planner/Buyer --Marquardt Switches -- Cazenovia, NY - Automotive Digital Marketing Professional Community
This video is from the home page of the Auto Alliance an industry trade association promoting awareness of how important the car business is to America and J…
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Video | Auto Alliance

The video about automotive industry job creation featured on this site really moved me and made me feel proud to be part of the Auto Industry!

http://jobsfromautos.com/

Ralph Paglia
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Thursday, March 22, 2012

The Latest Mobile Web Facts and Figures

The Latest Mobile Web Facts  and Figures

The growth of the social networks over the last few years has been matched by the mobile internet with smart phones sales approaching nearly 500 million units in 2011. The synergy that these 2 fast tracking trends provide is changing how we work and play.

So what are some statistics worth noting?

  • The smartphone sales were up over 63% in 2011 from 2010 (488.5 million)
  • 5.9 billion people now use mobile phones globally
  • Over 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times
  • 77% use mobile phones for search
  • Social networking accounted for 50% of all page views on mobile phones in 2011
  • Facebook mobile users quadrupled in 2 years from 50 million to 200 million
  • There are 200 million mobile video playbacks from YouTube every day
  • There are 1.2 billion internet connected smartphones

The upside for mobile commerce and smart phone growth is enormous as all mobile phones will eventually become internet connected. On current numbers that means that 4.7 billion smart phones are yet to  be sold and connected! Is your business ready for the mobile web?

Facts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHIC

Facts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHICFacts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHICFacts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHICFacts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHIC

Facts and Figures on the Incredible Rise of the Social Mobile Web - INFOGRAPHIC

Infographic source: Culturelabel.com

Source: Jeff Bullas

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[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
505-301-6369
http://RalphPaglia.com http://GPlusRalph.com 

Wednesday, March 21, 2012

That Money Machine - Automotive Digital Marketing Professional Community

That Money Machine - Automotive Digital Marketing Professional Community

Kurt Kubicki writes: "Your CRM should be a money machine. A detailed plan for its use, operation, reporting and management is vital. Hold accountable every user in sales, service and F&I accountable for capturing customer data into it. Be sure these individuals use the CRM to stay in contact with their customers."

Kurt Kubicki writes: "Your CRM should be ...

Kurt Kubicki writes: "Your CRM should be a money machine. A detailed plan for its use, operation, reporting and management is vital. Hold accountable every user in sales, service and F&I accountable for capturing customer data into it. Be sure these individuals use the CRM to stay in contact with their customers."
That Money Machine - Automotive Digital Marketing Professional Community
In the early '90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-l…
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Tuesday, March 20, 2012

This Cobalt Group/ADP produced video makes...

This Cobalt Group/ADP produced video makes customizing a Buick GMC dealer's website look so easy... Could it really be this easy?
Death to Cookie Cutter Dealership Websites - Automotive Digital Marketing Professional Community
Cobalt's amazing new flex website platform has a new mantra: Death to Cookie Cutter Dealership Websites
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