page contents Automotive Thought Leadership: Ralph Paglia: May 2012 My title page contents

Thursday, May 31, 2012

AutoConnections 2012 Featured Keynote Lon...

AutoConnections 2012 Featured Keynote Lon Safko is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, "This is the best presentation I've been to in 25 years."  Teledyne said Lon's presentations are "Informative and entertaining, packed with useful information." And the U.S. Postal Service called...

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012! - Automotive Digital Marketing Professional Community

Lon Safko - Noted CEO, Author of Extreme Digital Marketing , The Social Media Bible , Fusion Marketing and Marketing Consultant to Fortune 500 Companies Ke…

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Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012! - Automotive Marketing

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012! - Automotive Digital Marketing Professional Community


AutoConnections 2012 Featured Keynote Lon Safko is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, "This is the best presentation I've been to in 25 years."  Teledyne said Lon's presentations are "Informative and entertaining, packed with useful information." And the U.S. Postal Service called Lon "Inspiring and Motivational."


Lon also privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies...  Use the link provided to learn more about Lon and his role at http://AutoCon2012.com 



AutoConnections 2012 Featured Keynote Lon...

AutoConnections 2012 Featured Keynote Lon Safko is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, "This is the best presentation I've been to in 25 years."  Teledyne said Lon's presentations are "Informative and entertaining, packed with useful information." And the U.S. Postal Service called...
Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012! - Automotive Digital Marketing Professional Community
Lon Safko - Noted CEO, Author of Extreme Digital Marketing , The Social Media Bible , Fusion Marketing and Marketing Consultant to Fortune 500 Companies Ke…
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Grant Cardone Confirmed as Featured Speaker at AutoConnections 2012 in Las Vegas http://AutoCon2012.com

Wednesday, May 30, 2012

Google Places Out, Google Local Takes Over - Automotive Digital Marketing Professional Community

Google Places Out, Google Local Takes Over - Automotive Digital Marketing Professional Community

Matt O'Such writes: "What's a Car Dealer to do now that Google+ Local is taking over Google Places?  Go with the flow. Google is just asking you to do what it feels is best business practices. Claim your account, add a description, photos of the staff & showroom, pick the right default categories, fix your marker, ask for reviews in the service lane and at sales.  Start to focus on social indicators like Google and Bing are now doing. They want a personalized feeling for your customers, and increased engagement with social factors like +1, Shares, Tweets, Links and Likes.  Expect that the next change is just around the corner, and when Google flips the switch you'll need to be on the cutting edge to keep up with automotive internet marketing." Use the link provided to read Matt's entire article, view his illustrations and leave him a comment...

Ralph Paglia Invites You To AutoCon 2012 ...

Ralph Paglia Invites You To AutoCon 2012 - Automotive Digital Marketing Professional Community
Ralph Paglia Invites Automotive Professionals to connect with him at the 2012 AutoConnections Conference and Exposition at the Aria City Center in Las Vegas fr…
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TAKE OUR SURVEY AND YOU MAY WIN A $400 AMERICAN EXPRESS GIFT CARD! - Automotive Marketing

TAKE OUR SURVEY AND YOU MAY WIN A $400 AMERICAN EXPRESS GIFT CARD! - Automotive Digital Marketing Professional Community

Dealers and Managers: Share your metrics and you will be able to see how you compare with industry averages, and what processes need to be in place to make your Internet sales department a success. All information will remain anonymous. Contact information will only be used to notify you in the event that you win the gift card.

Dealers and Managers: Share your metrics ...

Dealers and Managers: Share your metrics and you will be able to see how you compare with industry averages, and what processes need to be in place to make your Internet sales department a success. All information will remain anonymous. Contact information will only be used to notify you in the event that you win the gift card.
TAKE OUR SURVEY AND YOU MAY WIN A $400 AMERICAN EXPRESS GIFT CARD! - Automotive Digital Marketing Professional Community
AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the information in…
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Monday, May 28, 2012

First Class Educators Creates World Class Dealer Events - Automotive Marketing

First Class Educators Creates World Class Dealer Events - Automotive Digital Marketing Professional Community

Great video clip! This really captures the essence of why the Automotive Boot Camps have been my favorite for the past 3 years.  Yes, I have three years of ABC shirts that i often wear to the chagrin of many FCE competitors! However, now that ADM, dealerELITE and First Class Educators have joined forces to produce the AutoConnections Conference and Exposition (AutoCon) I am proud to be a fan of Carrie Hemphill and her team.  http://AutoCon2012.com will be the BEST event of the year for 2012... Register today and get your early bird discount!

Great video clip! This really captures the...

Great video clip! This really captures the essence of why the Automotive Boot Camps have been my favorite for the past 3 years. Yes, I have three years of ABC shirts that i often wear to the chagrin of many FCE competitors! However, now that ADM, dealerELITE and First Class Educators have joined forces to produce the AutoConnections Conference and Exposition (AutoCon) I am proud to be a fan of Carrie Hemphill and her team. http://AutoCon2012.com will be the BEST event of the year for 2012... Register...
First Class Educators Creates World Class Dealer Events - Automotive Digital Marketing Professional Community
http://www.firstclasseducators.com - See what some of the industries most savvy dealers and suppliers are saying about events hosted by First Class Educators.
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Saturday, May 26, 2012

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand - Aria Wins Bid - Automotive Marketing

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand - Aria Wins Bid - Automotive Digital Marketing Professional Community

The rooms at Aria where AutoCon 2012 attendees will be staying are AT LEAST twice as nice as those at the much older Mirage property... And thanks to Carrie's negotiation skills, AutoCon attendees will be staying at the Aria for less than half the cost this property normally receives! A nicer hotel at a room rate less than most other conferences is yet another reason to attend AutoCon 2012 and gain the most significant strategic insights and competitive advantages in the auto industry.

We need you to make a video of yourself...

We need you to make a video of yourself... This video can be made with a cell phone, a Flipcam or whatever device you have at your disposal. Your clip will be used to market and promote AutoCon 2012 and help make the event the best in the industry… Because the video will be so short, they can be emailed to Carrie Hemphill and Ralph Paglia. Send the video files to rpaglia@gmail.com and carrie@pcgmailer.com- Here is the word track we are looking for: "…My name is [your name] and I am the [title] at...
Are You Planning On Attending AutoCon 2012? - Automotive Digital Marketing Professional Community
If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8t…
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Tuesday, May 22, 2012

AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences - Automotive Digital Marketing Professional Community

AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences - Automotive Digital Marketing Professional Community

At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hostingAutoCon 2012 in Las Vegas this fall.  This gives dealers and suppliers another choice to consider this fall.  Is another Fall Conference a good idea or a distraction?

Do We Need Another Fall Conference?


My answer is YES.  Please check my math.
There are approximately 18,000 franchise dealers in the USA; not including Canada.  At each dealership, I can easily recommend to the dealer principals that they INVEST in educating at least six members of their staff on a regular basis.  

The educational investment would include themselves, General Managers, General Sales Managers, Internet/BDC Managers, Fixed Operations Managers, and Marketing/Social Media Managers.

This small minority of dealership employees (excluding sales professionals, service advisors, COO, CFO, CMO, etc.) yields over 100,000 people. Ironically, outside of the annual NADA Convention, no other conference consistently attracts more than 1,000 people.

That means that  over 95% of key dealership leaders do not attend annual conferences.

AutoCon 2012 Breaks New Ground


The 2012 AutoConnections Conference & Expo (AutoCon 2012) breaks new ground in the fall automotive conference circuit.  Ralph Paglia, Chris Saraceno, and Mike Myers have created a unique and compelling offer to dealers:
  • Dealer Principals receive complimentary admission.
  • Room rates are affordable at $99/night; compare fall prices.
  • Attendees will receive supplier vouchers valued at over $5,000.
  • Breakfast is included in registration.
  • Plated Lunch is included in registration.
  • Evening cocktail receptions are included.  (Read: NO Drink Tickets)
  • Conference WiFi access is included in registration.

AutoCon 2012 is a Game Changer. 

AutoCon 2012 sets a new standard for automotive conferences by increasing the value that each attendee receives for their investment.   The conference rewards the initiative that Dealer Principals make in leaving their dealership and investing in education.

2012 Automotive Website Awards

As host of the 2012 AWA Awards Ceremony, I am pleased to announce that AutoCon 2012 will be the home of this years industry event.  

The AWA Ceremony will commence on September 11, 2012 after the opening AutoCon General Session.

This year the AWA Awards will recognize excellence in seven categories and I am so pleased to know that hundreds of dealers will be rooting for their favorite suppliers this year.  

Additional information on the 2012 AWA Awards can be found at:http://www.AutomotiveWebsiteAwards.com.

Early Bird Special


For a limited time, dealership employees can take advantage of a $200 discount for AutoCon 2012 until June 20, 2012.  To register for the conference at this Early Bird rate, you can signup at:http://www.autocon2012.com/registration/

So what are you waiting For?

John Giamalvo writes: "LOAN 'EM A KEEPER ...

John Giamalvo writes: "LOAN 'EM A KEEPER - If a customer is bringing in a vehicle for lengthy repairs, then offering a loaner is a great opportunity to get him or her to try out a vehicle that makes sense as a next new car. The most obvious options are to offer the same vehicle in the most recent model year or even a similar vehicle in a slightly higher class. But if the driver pulls up a sedan with child seats and toys clogging up the backseat, this could be a good time to get him or her to consider...
Service Into Sales Article - Automotive Digital Marketing Professional Community
Hi All, I collaborated on the following Edmunds' article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into sea…
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Monday, May 21, 2012

Trust is the single most important factor to selling. Learn to earn trust, the less you'll have to sell. Black Belt Sales Training Exclusive on dealerELITE.net - DealerELITE.net

Trust is the single most important factor to selling. Learn to earn trust, the less you'll have to sell. Black Belt Sales Training Exclusive on dealerELITE.net - DealerELITE.net

Bobby, thank you for such a great video and your support in endorsing the AutoConnection Conference and Exposition that Chris Saraceno, Mike Myers and myself are creating for the auto industry.  We have each invested a lot into making AutoCon 2012 the best and most powerful event in the industry.  With your support and participation, as well as many other dynamically powerful speakers and trainers, we know Las Vegas is the place to be during the week of September 11-14, 2012.  Dealers can enroll online at http://AutoCon2012.com where speaker applications and sponsorship information is also available.  I have always admired Bobby Compton and it means a lot to get his support and encouragement... I will see you in Las Vegas in September!

AutoConnections 2012 - Automotive Professional Network

AutoConnections 2012 - Automotive Digital Marketing Professional Community
The AutoConnections 2012 Conference and Expo series (AutoCon 2012) will bring together the best in automotive retail thought leadership along with the best speakers and solution providers in the industry.
AutoConnections 2012 will connect dealers with the strategies, tools, people and inspiration for the greatest competitive advantage in the automotive retail marketplace.
Dates: September 11 (PM), 12, 13 and 14 (AM), 2012
Location: The Mirage Hotel and Conference Center
Enroll Online: http://AutoCon2012

Registration

Please select and complete the registration form below to secure your admission to AutoCon2012. Since Dealer Principals receive complimentary admission, please register the Dealer Principal separately, if additional members of the dealership/group are attending.
Registration for AutoCon 2012 is $995 per person for dealership employees and $1,495 per person for Allied Industry.
Early bird registration for dealership employees is $795 per person if purchased by June 30, 2012.  There is no early bird discount for Allied Industry.

All Inclusive Registration

Your registration includes:
  • Access to all conference workshops, general sessions, and exhibit hall.
  • Breakfast and Lunch each day these meals are offered
  • Access to evening cocktail receptions
  • Conference book, shirt, and conference supplies
  • Internet Access in all rooms, exhibit hall, and workshops.
  • Access to Conference Presentations in Digital Format
  • Membership to the AutoCon2012 event website
  • Discounts to products and services valued over $3,000

Registration Links


AutoConnections is brought to you by Automotive Digital Marketing,DealerELITE and First Class Educators

Brian Pasch is just one of many supporters...

Brian Pasch is just one of many supporters that have encouraged Ralph Paglia, Chris Saraceno and Mike Myers to create the AutoConnections Conference and Exposition. We are proud to have the support of PCG Digital Marketing, along with dozens of other sponsors and participants... Now, we need to rally the support of the dealer community. Do you want to see the educational and business process improvement options for American car dealers expand and get better? Then register today to attend AutoConnections...
AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences - Automotive Digital Marketing Professional Community
At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall.  This gives…
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Yago and Ralph at Automotive Boot Camp Las Vegas

Sunday, May 20, 2012

The auto industry's best conference and exposition...

The auto industry's best conference and exposition is coming in September... Be sure to plan your week of September 10th around the AutoConnections Conference and Exposition!
AutoConnections 2012 - Automotive Digital Marketing Professional Community
The AutoConnections 2012 Conference and Expo series, otherwise known as AutoCon 2012 , AutoCon 2013 , etc. will bring together the best in automotive retail…
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Tracy Myers and Ralph Paglia Reference Each Other at Automotive Boot Camp in Las Vegas - See us both at http://AutoCon2012.com

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition - Automotive Marketing

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition - Automotive Digital Marketing Professional Community

Thanks to Manny Luna, we have a recording of the presentation made by Ralph Paglia on Thursday May 17, 2012 at the Automotive Boot Camp in Las Vegas.  Because this was fairly spontaneous, Manny's video may be the only one in existence that captured my announcement of http://AutoCon2012.com . The AutoConnections Conference and Exposition will be the best industry event of the year and is scheduled for September 11 through 14 at The Mirage Hotel and Resort Conference Center in Las Vegas... Once again, THANK YOU to Manny Luna for capturing and sharing this video!

Thanks to Manny Luna, we have a recording...

Thanks to Manny Luna, we have a recording of the presentation made by Ralph Paglia on Thursday May 17, 2012 at the Automotive Boot Camp in Las Vegas. Because this was fairly spontaneous, Manny's video may be the only one in existence that captured my announcement of http://AutoCon2012.com . The AutoConnections Conference and Exposition will be the best industry event of the year and is scheduled for September 11 through 14 at The Mirage Hotel and Resort Conference Center in Las Vegas... Once again...
Ralph Paglia Announces 2012 AutoConnections Conference and Exposition - Automotive Digital Marketing Professional Community
AutoConnections 2012 will connect you with the information, insights, people and inspiration to drive your dealership's success across many departments and are…
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