page contents Automotive Thought Leadership: Ralph Paglia: July 2012 My title page contents

Tuesday, July 31, 2012

With Payment Pro, consumers click on a button...

With Payment Pro, consumers click on a button showing real payments on any vehicle listing on a dealer's website. A form appears that the shopper fills out, but no social security number or birth date is required. Based on the individual's entered criteria, the system determines their credit eligibility without impacting the consumer's credit score, instantly displays personalized monthly payment options, and delivers the dealer a dramatically-enhanced lead.

"Payment Pro is good for the dealer because...
AutoUSA Introduces Payment Pro℠ Powered by DriveItNow®, Payment-Qualified Website Leads for Auto Dealers - Automotive Digital Marketing Professional Community
Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payme…
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http://AutoCon2012.com

Best Automotive Retail Consultants are at AutoConnections Conference and Exposition http://AutoCon2012.com

Digital Dealer - ADM Blogs - Automotive Digital...

Digital Dealer - ADM Blogs - Automotive Digital Marketing ...
All ADM Blog Posts Tagged 'Digital Dealer' | Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing ...
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Monday, July 30, 2012

Jim Ziegler AutoCon 2012 Keynote Speaker - Opening Session - Automotive Marketing

Jim Ziegler AutoCon 2012 Keynote Speaker - Opening Session - Automotive Digital Marketing Professional Community

VIDEO LINK: Jim Ziegler weighs in on Fall Automotive Conferences: "AutoCon2012 is the definitive Automotive technology marketing Fall Conference. Aria Hotel, Las Vegas, Septemberr 5th-8th. Not the usual Digital Drivel you may have experienced with other conferences."  Be sure to register right now and reserve your spot at http://AutoCon2012.com

Sunday, July 29, 2012

AutoCon2012 Bobby Compton - Team Selling Strategies - Automotive Digital Marketing Professional Community

AutoCon2012 Bobby Compton - Team Selling Strategies - Automotive Digital Marketing Professional Community

ABOUT THIS VIDEO LINK: You can meet Bobby and participate in the Bobby Compton led workshops at AutoCon 2012 by registering to attend this powerful event designed to provide your dealership with a competitive advantage. Learn more and register online at http://AutoCon2012.com

Why an e-Newsletter is More Effective than a Dealership Blog - Automotive Marketing

Why an e-Newsletter is More Effective than a Dealership Blog - Automotive Marketing Professional Community

One very powerful alternative to a traditional blog is an e-Newsletter. An e-Newsletter that is web based and published on it’s own unique and dealer relevant URL can provide an incredible platform for a dealership to not only create and publish good relevant content, but with a deliverability component that will far surpass most dealership blog readerships. Such an e-Newsletter that is published consistently on a monthly basis with relevant dealer and OEM content will have a very positive impact on your dealerships SEO strategy. Your e-Newsletter is also a great source of referring deep linking in-bound traffic to your website through engaging articles and compelling specials. 

Is Your Dealership in the Yellow? - Automotive Marketing Professionals

Is Your Dealership in the Yellow? - Automotive Digital Marketing Professional Community


Mobile Should Not Be Ignored So How Are You Doing?  Take the 30 second challenge on your smartphone today. If your dealership is not appearing in the first two ad spots for your specific list of keywords that would be used by mobile shoppers for sales or service, get that problem fixed immediately.  If you would like to educate yourself on the latest strategies for paid search, join me at AutoCon 2012.  I will be conducting three workshops in a series with Anita Avram from Google.   You get to register online and save on registration when you do it before July 31st. http://www.AutoCon2012.com

 

Help Your Dealership Go for the Gold - DealerELITE.net

Help Your Dealership Go for the Gold - DealerELITE.net


Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with thousands or millions of people rooting for them, can similarly elevate your dealership in the eyes of your customers. Marketing Profs put together a slideshow relating winning Olympians’ behavior to marketing, and it applies perfectly to the way your car dealership wins by adopting the same focus. Still don’t believe it? Here’s how you can use what works for the gold medal winners:
  • Share your story. The personal story behind the winners often creates massive support for one athlete or another, or sometimes an entire team. You weren’t dropped onto this earth running a successful auto dealership, so go ahead and share what it took to get there. Every dealership began with a lifelong love of cars, a careful plan or a less-than-direct route that included far-flung adventures. Whatever the story, knowing it helps people identify with you. Understanding the journey builds support for current success.
  • Deliver on your promises. Actions count for more than words, so prove what matters to you with every engagement, every customer and every sale. The claims you make about what distinguishes your dealership carry a lot more weight when they’re backed up in the interactions that happen minute by minute.
  • Use the right tools. A diver can’t use a pommel horse and a gymnast doesn’t get any mileage out of a pool. Make sure your marketing messages go to the audiences who can use them best. Your brand and your message should be consistent, but it’s smart to craft and deliver the relevant points with laser targeting.
  • Details, details. Try to think about the dealership experience from a customer’s perspective. The little details of each phone call or visit are critically important in shaping the impression visitors take away from any contact.
  • It’s all connected. Authenticity matters everywhere your dealership has a presence. The customers that seem to disappear are still making waves and influencing your reputation long after they’ve left the premises. What happens on the showroom floor and in the finance department today will assuredly be reflected someday, somehow, in a conversation online or in person where you don’t hear it.
  • You can only run today’s race today. Letting go of the past, wins and losses alike, is the best way to free up energy to focus on today’s challenges. Learn from what worked and what didn’t, but greet each new customer with fresh and full intent to create a lasting asset.
  • Remember the team. Good sportsmanship is appealing. Acknowledging all the people who make your dealership successful is as relevant as the cars and deals themselves. From the manufacturers to the service personnel, your team merits respect and appreciation. They will appreciate the recognition too. Happy employees will work harder and are more loyal.
While you may never stand on a podium and proudly listen to the national anthem while your fans cheer wildly, you can certainly enjoy strong popular support and the loyalty of customers who see you as a winner. Follow these strategies and go for the gold!

Friday, July 27, 2012

What is a Google Analytics Certified Partner? - Automotive Digital Marketing Professional Community

What is a Google Analytics Certified Partner? - Automotive Digital Marketing Professional Community

What is a Google Analytics Certified Partner?
What is a Google Analytics Certified Partner?
A Google Analytics Certified Partner, or GACP, is an accredited web analysis and optimization expert. Google awards the partnership only after a rigorous application and interview process, and few companies make the grade. String Automotive is the only GACP web provider geared specifically to car dealers.

Why is Google Analytics Important?
Google Analytics provides unbiased, actionable insights into how users reach your site, how they engage with it, and who they are.

GA takes the guesswork out of search engine exposure, third-party lead provider effectiveness, and accurate lead attribution. With Analytics, you know exactly how much traffic comes from organic and paid search and your third-party referrers, as well as which traffic sources are actually generating leads.

Analytics also unlocks valuable information on where your customers live, the devices they use to navigate your site, and which pages receive the most visits. This just scratches the surface of the data that Google Analytics delivers. Let String Automotive be your guide on deep dives into the data to help grow and evolve your business.

What Google Analytics Services Do We Provide?
String Automotive provides best-in-class Google Analytics deployment with advanced technical implementation and easily digestible reports. GA tracking code is automatically inserted into every dynamically generated webpage, complete with custom variables to track more granular data, and event tracking to monitor conversions.

We provide management with direct access to GA site profiles, along with custom reports and advanced segments tailored to present you with exactly the KPIs you want to track most. And our Analytics experts are available to help you parse and examine data that requires a deeper dive.

Drawing upon our past partnership with Google as a Google Website Optimizer Authorized Consultant, String Automotive has also been awarded the Content Experiments Specialization.

In 2012, Analytics absorbed Google Website Optimizer, enhanced its features, and renamed it Google Analytics Content Experiments. Its core function of conversion rate optimization remains the same in Content Experiments, which means that String Automotive is also the only web provider for car dealers with a proven track record of Google-partnered conversion optimization. We test and improve our page designs constantly to maximize conversions and bring you more leads.

Kia Dealers Missing Those Hamsters? They Will Soon Be Back! - Automotive Digital Marketing Professional Community

Kia Dealers Missing Those Hamsters? They Will Soon Be Back! - Automotive Digital Marketing Professional Community


Kia to Bring Back Hamsters for New Campaign

At Ad Age Confab, Chief Marketer Tips Hat to Agencies for Success of Rodent-Centric Ads, Urges Shops to 'Push the Envelope' With Clients

Get ready to see more hamsters riding around in the Kia Soul.
The automaker announced it is launching the fourth iteration of its popular rodent-centric marketing campaign, which includes TV spots starring animated hamsters -- often wearing hip-hop gear -- driving the hatchback.

The chain started marketing the car for its launch in 2009, and Michael Sprague, Kia's exec VP-marketing and communications, said at Ad Age's Small Agency Conference today that the company's sales are up 78% since 2008, thanks in part to the success of the campaign.
 
Mr. Sprague, who called Kia a brand with a challenger mind-set, said the Soul was so successful because of how the company, thanks in part to its agencies, approached the campaign and how it appealed to its target demographic: Gen Y, or millennials.

To appeal to millennials, the marketer structured the campaign around four pillars of their lifestyles: music, sports, pop culture, and what Mr. Sprague called "connected life," which includes a connection to technology and close ties to friends and family.

Mr. Sprague added that Kia wanted to turn the hamsters into icons, and to do that it had to connect the giant rodents to "music, fashion and pop culture." As for music, the marketer worked with hip-hop duo Black Sheep, whose song "This or That" was featured in a spot.

Despite the success of the hamsters, they almost didn't make the cut. Mr. Sprague said that other concepts were being considered for the campaign, including boars that sported backpacks.

Kia didn't want to become "known as the hamster brand," even though it eventually did, said Mr. Sprague. To branch out beyond the hamsters, Kia came up with promotions such as partnering with NBA star Blake Griffin for the Kia Optima, in which Mr. Griffin dunked over an Optima in the slam-dunk contest during the NBA's All-Star weekend in 2011.

As for the success of Kia's relationships with its agencies -- it's been working with David & Goliathfor 13 years, and has long-term relationships with Go Productions, Zeno Group and Animated Designs -- Mr. Sprague said Kia and its agencies are focused risk takers that all value a fast-paced environment.

He added that success can also be attributed to the fact that Kia has no bureaucracy; when it comes to marketing, he only has to consult one person above him: the CEO.

His advice for agencies? "Continue to push the envelope with your clients," he said. "There are no bad ideas. ... After all, we came up with hamsters."

Alan Ram is recognized by most as the best...

Alan Ram is recognized by most as the best in the automotive business at increasing individual, as well as dealership productivity through effective utilization of the telephone, Internet and client base management. He has worked and continues to work with tens of thousands of salespeople, managers, business development and Internet staff from coast to coast, increasing individual and group productivity.
Alan was also selected as a training partner by NADA University because of his proven ability ...
Alan Ram | AutoCon 2012 Speaker
Alan began a career in the Automotive industry at what would later become the nation's second highest volume Nissan dealership. Alan was promoted through every position on the front end of the dealers...
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AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=Pq0oc7wAP-A&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Top 5 Reasons to Atttend AutoCon 2012 - September 5th-8th Las Vegas NV | Auto Dealer Conference 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=Ycq3e75bNdI&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Carrie Hemphill describes Facilities Review for AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=FwVK6czMlgU&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Brian Pasch describes Facilities Review for AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=09P3LmbFQ-I&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Ralph Paglia describes Facilities Review for AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=ppH-Y56YQnM&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

AutoCon 2012 - Bobby Compton Explains Why Dealers Should Attend

Check out this video on YouTube:

http://www.youtube.com/watch?v=4TFxY-nfOVk&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Patrick Kelly AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=buAqCLnFz5U&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

David Lewis - AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=sUghK1_AHHI&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Grant Cardone on AutoCon 2012 at Aria Hotel Casino Las Vegas

Check out this video on YouTube:

http://www.youtube.com/watch?v=ygU4VLunOB4&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Lon Safko Talks Social Media AutoCon 2012

Check out this video on YouTube:

http://www.youtube.com/watch?v=eDRrkFEmxxk&feature=youtube_gdata_player


[Sent from Ralph Paglia's iPhone]

Ralph Paglia
President
Automotive Media Partners, LLC
505-301-6369
RPaglia@gmail.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Search Engine Optimization (SEO) Web Based Toolset - Automotive Digital Marketing Professional Community

Search Engine Optimization (SEO) Web Based Toolset - Automotive Digital Marketing Professional Community

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.

Search Engine Spider Simulator This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the specified webpage.

Keyword Density Checker Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.

Keyword Playground Users enter key phrases in Search Engines to get information they need, It is VERY important that you optimize for such key phrases. This tools help you determine key
phrases and report on its monthly search estimate.


Website Keyword Suggestions This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.

Reciprocal Link Check This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
Alexa Ranking Tool This tools allows you to get the Alexa Traffic Rankings of you and your competitors.

Check Yahoo WebRank This tool help you evaluate the importance of a URL as perceived by Yahoo and Google. It is one of several Yahoo seo tools within this site section

Backlink Anchor Text Analysis It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.

Backlink Builder
This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc. Most of the results could be potential backlinks. Text links are important for ranking well in search engines.

Backlink Summary
This tool will give you get a summary of your competitors backlinks.

Redirect Check
It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up. This tools help you determine if the redirect you have created is Search Engine Friendly.

Kontera Ads Preview
Allows you to preview Kontera ads on your website.

Link Price Calculator
This tools will help you determine the appropriate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website.

Domain Stats Tool
This tool helps you get all kinds of statistics of your competitor's domains. The statistics include Yahoo WebRank, Pages Indexed by various Search Engines, Backlink count, Alexa Traffic Rank, and Age of the domains.

Domain Age Tool
This tools displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains, older domains may get a slight edge in Search Engine Rankings.

URL Rewriting Tool
This tool helps you convert dynamic URLs into static looking html URLs.

Website to Country
Many people wonder why their websites don't rank well in Country specific Search Engines, most of the Search Engines determines country of the website based on the physical location of the web site's IP Address. You would probably rank well in a Country Specific Search Engine if your website is hosted in the same country. This tools helps determine the Country in which the specified website is Hosted.
Similar Page Checker Search Engines are known to penalize websites that contain Duplicate / Similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages

Thursday, July 26, 2012

Social Media: Most Effective Google SEO Strategy for Car Dealers - Automotive Marketing

Data Shows that Social Media Has Become The Most Effective Google SEO Strategy for Car Dealers - Automotive Digital Marketing Professional Community


Social Signals Highest Correlating Factors with Google Search Engine Results Page (SERP) Rankings for Car Dealer and Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares (0.37) have the highest correlation, followed by number of backlinks (0.36). Other high-ranking factors include Facebook comments (0.33) and likes (0.3), and Tweets (0.25).

A number of factors display a negative correlation with Google rankings for automotive related websites, including title character length (-0.04) and the position of title keywords (-0.05).

According to a BrightEdge survey released in January 2012, 84% of search marketers say social signals such as likes, tweets, a... will be either more important (53%) or much more important (31%) to their SEO this year as compared to 2011.

 

Backlinks Still Work

Backlinks continue to be one of the most critical factors affecting rankings for car dealer and automotive related websites, according to the Searchmetrics report. The number of backlinks ranks just behind Facebook shares as the most highly-correlated factor. Additionally, other backlink factors also positively correlate, such as the proportion of nofollow links (0.15) and the proportion of links containing keywords (0.10).

 

Ads Can Hinder Results

Further results from the report indicate that too much advertising by a car dealer, dealer association or an OEM can be a dampener on search ranking success. The advertising factors studied all returned a negative correlation: AdLinks; AdSense; and AdSense Blocks each had a correlation coefficient of -0.04. Even so, the report notes that the correlation value for Adlinks includes AdSense, and separating out AdSense, which has a negative correlation, yields a better result for Adlinks. Basically, not including AdSense code for Google Adwords to insert advertising on your automotive related website seems to have a positive correlation with ranking on that site's SERP.

Also, Searchmetrics indicates that this result needs to be monitored, as these factors only appear to be relevant in the top 10 results and because AdSense tends to feature more often on poorly ranking sites than those with better rankings.

 

Other Findings:

  • Strong automotive brands rank in the top 5 even without perfectly conforming on-page structures, adding weight to the presumption of brand power in search rankings.
  • Keywords in automotive domain names correlate much more strongly with high rankings than keywords in the rest of the URL.
  • Image count does not appear to be much of a factor, with a correlation coefficient of just 0.04.

About the Data: The report cautions that correlation does not equate to causation, and these results do not in any way guarantee that the factors have an effect on rankings or are even used by Google as signals.

For its dataset, Searchmetrics selected an extremely large keyword set of 10,000 search terms from Google.com U.S. Searchmetrics did not just include the top 10,000 search terms according to search volume, since they contain a disproportionately high number of brand keywords which might have distorted the assessment of many other key factors. Instead the reference dataset includes a mix of different keywords with, if not the largest, then at least generally high search volumes. Around 1 in 10 are keywords that were identified as navigation-oriented according to Searchmetrics logic; the rest are a mix of keywords from a variety of CPC areas to best cover transactional (higher CPC) and information oriented (lower CPC) searches as well as the hybrids in between.

The assessment was limited to organic searches – AdWords, Universal Search OneBoxes, 2 to 7 packs, sitelinks, iGoogle integrations etc. were not included. The analysis’ 10,000 analyzed keywords lead to: 30,000 SERPs with 300,000 titles, descriptions and URLs. The ranking sites’ content included: 14.68 GB in data; 92,672 AdSense blocks; 338,562,612 Facebook comments; 3.04 billion shares; and 8.1 billion likes.



Ralph Paglia: "When I first found the data analysis charts in this article my first  impression was "this confirms what we are seeing in the real word..." because more and more automotive marketing professionals have been using social media accounts, profiles and content placements to enhance SEO results for dealers.  Then, when I came across the video of Matt Cutts from 2010 where he subtly predicts that social media "signals" may be used by Google to establish relevance and user satisfaction with websites in the near future (as in NOW), it all came together to form a clear picture of what the research in this article suggests.  Yes, keywords in root domain names are still the most powerful SEO tactic, but broad based social sharing has become a rival to back-links in the impact it has on a dealership's website SERP rank for relevant search queries by automotive consumers.

Want to really understand how you can most effectively manage your dealership's rank with Google search results? You need to register and attend AutoCon 2012 in Las Vegas by clicking on this link: http://AutoCon2012.com/reputation/ and you will have access to 3 sequential Search Marketing workshops conducted by Google search product managers working with some of the best SEO practitioners in the auto industry.  This multi-workshop track ensures you get the hands on learning and expert guidance on exactly what works the best!

The Always-Connected Digital Lifestyle: Friend or Foe? - DealerELITE.net

The Always-Connected Digital Lifestyle: Friend or Foe? - DealerELITE.net

What does this mean for your dealership? In terms of marketing, it means that it’s still important to maintain traditional avenues of publicity, such as radio and television commercials and newspaper ads. These are necessary to reach the portion of Americans who shun technology or still use traditional media to gather information. However, the growing number of people who seek information digitally means that a failure to provide online content is more costly than in the past. Soon, a lack of digital presence could spell disaster for your dealership.

3 Tips for Overcoming the Selection Objection - Automotive Digital Marketing Professional Community

3 Tips for Overcoming the Selection Objection - Automotive Digital Marketing Professional Community

Wednesday, July 25, 2012

Google: SEO for Car Dealers in Under 10 Minutes - Automotive Digital Marketing Professional Community

Google: SEO for Car Dealers in Under 10 Minutes - Automotive Digital Marketing Professional Community

This video was recently recorded by a knowledgeable Google executive with the premise that she would only have ten minutes of your attention and that you are a car dealer who knows fairly little about what needs to be done to get the best search engine optimization (SEO going for your dealership's website... Sound guidance and prioritization is provided and this clip is well worth watching. You can learn more from top SEO practitioners co-presenting with Google executives in a s workshop search marketing track at the upcoming AutoCon 2012 by registering online at http://AutoCon2012.com/registration/

Bommarito Automotive Group E-Commerce Director...

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®
Phoenix, Arizona - Automotive Media Partners LLC and First Class Educators announced the first recipient of the TrueCar ® Scholarship program. The scholarship grants a full scholarship for automoti...
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Tuesday, July 24, 2012

autocon_richard - Automotive Digital Marketing...

autocon_richard - Automotive Digital Marketing Professional Community
Automotive Digital Marketing Professional Community. ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers. Showroom · Leaderboards · Top 20 Content Items · My ADM Page* · Upda...
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