page contents Automotive Thought Leadership: Ralph Paglia: August 2012 My title page contents

Friday, August 31, 2012

Patrick Kelly at AutCon 2012; Motivational Session Targeted at Helping Dealers Increase Sales Close Ratios

Patrick Kelly at AutCon 2012; Motivational Session Targeted at Helping Dealers Increase Sales Close Ratios - Automotive Digital Marketing Professional Community

Patrick Kelly Heads General Session at AutCon2012; Motivational Sales Speech Targeted at Helping Auto Dealers Increase Sales Closing Percentages

 
Houston, TX — CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently announced that President and COO Patrick Kelly, a much- in-demand featured speaker at automotive conferences nationwide, will head a general session at AutoCon2012. Kelly’s presentation will cover basic tips to help increase closing ratios and turn sales teams into top performers. It will be held at 2:00 pm on Friday, September 7.


Kelly’s session will be based upon his well known Sales Rallies. He will pull from current NADA statistics to demonstrate how to sell more cars, increase CSI and generate additional gross. The session promises to be a very motivational event and will show sales people/managers/dealers how to use available tools to generate more be-backs, repeats and referrals.

“Think about this math for a minute: If you have 100 fresh ups just 9% will close, according to statistics. That leaves 91 missed opportunities. 33% of those are willing to come back in if proper follow up is performed. That’s 30 be-back’s who will close at 67% according to NADA. That’s 20 car deals.

You just doubled your sales!

We must work daily ups to keep the customer base fresh. But we do more damage to the long-term health of the dealership and to individual sales careers when we neglect to continue important relationships with customers and fail to ask them for referral business. I hope dealers will join me at AutoCon2012 to learn more about these missed opportunities and how to capture them,” said Kelly.

Kelly’s hands-on presentation will detail the steps necessary to pattern any dealership management team after the greatest coaches that ever lived, and why these tools will transform that team into a championship level competitor. Attendees will learn:
  1. How to identify and implement the basic processes that were used by the greatest coaches of all time, which must be put into place before any sales organization will be able to transform from mediocrity to greatness. How not to settle for ‘best of the worst’ or ‘worst of the best’ and truly put any team on the path to greatness.
  2. How to create a culture of process and accountability in a dealership, and get buy in from staff to ‘want’ to create this culture, because they cannot imagine going back to doing business the way they used to.
  3. How to create 60 percent closing percentages instead of the average 18 percent that many dealerships accept.
  4. How to teach any sales person to become their own marketing director, and why business development from within is so vital in the success formula in today’s automotive environment.

Patrick Kelly is a 33-year veteran in the auto business. He started his career selling cars in Texas in 1979 and worked his way up to director of finance for Sterling McCall Toyota, the second largest Toyota dealership in the US at the time. Kelly was hired as a district manager for Gulf States Toyota Financial Services (GSFS) and from there moved on to become a general manager for various dealer groups for 14 years. Kelly is a sought-after motivational speaker for events across North America. With humbling and humorous anecdotes about his 3 decades in the car business, he motivates salespeople, managers and dealers to achieve success using proven techniques while taking advantage of cutting-edge technology.


Dealer Synergy and Cactus Sky Communications Create AutoCon Scholarship Program

Dealer Synergy and Cactus Sky Communications Create AutoCon Scholarship Program


Dealer Synergy and Cactus Sky Communications Create Scholarship Program For AutoCon 2012
 
Audubon, N.J. — Dealer Synergy and Cactus Sky Communications have partnered with AutoCon to provide 50 Scholarships to dealership personnel so that they can attend the upcoming AutoConnections Conference and Exposition National Training Event at the Aria Resort in Las Vegas from September 5th to the 8th.
AutoCon's goal is to provide dealerships with Digital Marketing Training, and they have assembled some of the industry's top experts for this event.

Dealer Synergy and Cactus Sky will provide 50 Scholarships covering the Registration Fee for the event of $895 for a total of $44,750 in Scholarships. The goal of the Scholarship is to provide an opportunity for a dealership staff member that normally would not be able to attend the event to receive this valuable training.

With over 30% of vehicle sales coming from the Internet, Dealer Synergy and Cactus Sky recognize the need for ongoing training for all the members of the Internet Team, and these scholarships will allow more training and growth in the retail automotive industry.

Sean V. Bradley and Peter Martin decided that one of the best ways to demonstrate their commitment to the betterment of the industry was to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2012.

Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of this scholarship program sponsored by Dealer Synergy and Cactus Sky for the full AutoCon conference registration fee.  The AutoConnections Conference management team of Ralph Paglia, Carrie Hemphill, Chris Saraceno and Mike Myers will administer the program to ensure unbiased selection of scholarship award recipients.

Dealer Synergy and Cactus Sky's sponsorship program will provide 50 fully funded AutoCon Registration Scholarships. Fifty automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the AutoConnections Conference and Exposition. The recipients only have to cover their out of pocket expenses for travel, meals.

Individuals interested in applying for a scholarship to the 2012 AutoConnections Conference and Exposition should go to www.autocon2012.com/CactusSky/ and fill out the short online application.


Dealer Synergy and Cactus Sky Communications Create Scholarship Program For AutoCon 2012 - DealerELITE.net

Dealer Synergy and Cactus Sky Communications Create Scholarship Program For AutoCon 2012 - DealerELITE.net


Dealer Synergy and Cactus Sky Communications Create Scholarship Program For AutoCon 2012
 
Audubon, N.J. — Dealer Synergy and Cactus Sky Communications have partnered with AutoCon to provide 50 Scholarships to dealership personnel so that they can attend the upcoming AutoConnections Conference and Exposition National Training Event at the Aria Resort in Las Vegas from September 5th to the 8th.
AutoCon's goal is to provide dealerships with Digital Marketing Training, and they have assembled some of the industry's top experts for this event.


Dealer Synergy and Cactus Sky will provide 50 Scholarships covering the Registration Fee for the event of $895 for a total of $44,750 in Scholarships. The goal of the Scholarship is to provide an opportunity for a dealership staff member that normally would not be able to attend the event to receive this valuable training.
With over 30% of vehicle sales coming from the Internet, Dealer Synergy and Cactus Sky recognize the need for ongoing training for all the members of the Internet Team, and these scholarships will allow more training and growth in the retail automotive industry.
Sean V. Bradley and Peter Martin decided that one of the best ways to demonstrate their commitment to the betterment of the industry was to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2012.
Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of this scholarship program sponsored by Dealer Synergy and Cactus Sky for the full AutoCon conference registration fee.  The AutoConnections Conference management team of Ralph Paglia, Carrie Hemphill, Chris Saraceno and Mike Myers will administer the program to ensure unbiased selection of scholarship award recipients.

Dealer Synergy & Cactus Sky's sponsorship program will provide 50 fully funded AutoCon Registration Scholarships. Fifty automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the AutoConnections Conference and Exposition. The recipients only have to cover their out of pocket expenses for travel, meals.
Individuals that are interested in applying for a scholarship to the 2012 AutoCon Conference need to go to www.autocon2012.com/CactusSky/ and fill out the quick application.

Thursday, August 30, 2012

I found this in the AutoCon iPhone App

Hi,
I just found: Ralph Paglia from the AutoCon iPhone App and thought you'd enjoy it.
Download the AutoCon iPhone App from the App Store.



[Sent from Ralph Paglia's iPhone]

Wednesday, August 29, 2012

Buying Twitter Followers


If you missed Fast Company's trending article on StatusPeople, a service that analyzes Twitter accounts to see who has bought their followers, you must live under a rock.

My little brother, who hates technology and has never been active on Twitter at least heard about Rhianna being called out for having tons of fake followers. I admit that he only found out about the dirty scheme of buying Twitter followers because he was listening to a popular radio show, but this news was prominent across every social media network so if you didn't know, it about time you pay attention. So the word is out, people buy fake followers, but why?......Read more of this article.

Want to Learn the Techniques and Tactics To Create "Real" Twitter Followers?

My book - "Blogging the Smart Way - How to Create and Market a Killer Blog with Social Media" -  reveals what I have learnt from personal experience.

It is now available on Amazon. I show you how to blog, build tribes on social networks such as Twitter and Facebook. I reveal the tactics I used to grow my Twitter followers to over 110,000.


Jeffbullas.com78 Darling Street, Rozelle, NSW 2040, AUSTRALIA

[Sent from Ralph Paglia's iPhone]

Tuesday, August 28, 2012

The Big Missed Opportunity: Never neglect to log an up - Automotive Digital Marketing Professional Community

The Big Missed Opportunity: Never neglect to log an up - Automotive Digital Marketing Professional Community

This is the opportunity we chase in closing percentages and gross; when the elephant is easier to catch and more profitable. Our research also shows:
  • Be-back customers, those who return after some level of negotiation, close at 67 percent rate.
  • Repeat customers, those who bought service or vehicles from us before, close at 60 percent rate.
  • Referral customers, those whom our friends and families refer to us, close at 55 percent rate.

Social Media Fake Followers Tool Upgraded


StatusPeople Update

Check out what's new with StatusPeople, get access to your Social Media Management Tools and check out your statistics.Log In
So, what have we been up to?
Updates to our Fake Followers App

You may have noticed over the last few weeks that we have developed a Fake Followers tool, which allows you to identify the percentage of your Twitter followers that may be spam or potential bot accounts. Well, we have changed our algorithm to make the results more accurate. Check out our latest blog postfor details.

And if you haven't used or heard of the tool then where have you been? You can find details of how it works on ourwebsite. Also, check out our blog posts, which covers why the tool was built and how easy it is to buy Twitter followers.
StatusPeople In The News
Fake Followers Tool Receives Rave Reviews

Here at StatusPeople we're not ones to blow our own trumpets. But in line with the creation of our Fake Followers tool, we have also had some great coverage. Features in MashableThe New York TimesThe Telegraph and many more great publications, tells us that we're doing something right.

So, keep an eye out for future emails, blog posts and Tweets because we are going to be integrating some really nice features into the Fakers and StatusPeople tool.

Latest from the blog

Fakers App Check Extended to 100,000 Followers

Other Updates to Tell You About...
What people are saying

@AndrewGrill: RT @benjiadventure: @StatusPeople have integrated @Kred. Take a look here...t.co/riIdE0Ev < great use of Kred!#kredapi
Follow Us

@StatusPeople
StatusPeople

StatusPeople.com is a Social Media Management Platform owned by Status People Ltd (07561828). We take your privacy very seriously and as such will not share your data with anyone. If you wish to unsubscribe from our email newsletters please info@statuspeople.com

[Sent from Ralph Paglia's iPhone]

Monday, August 27, 2012

Google Soon to Unleash Goomageden

Google Next Update Will Make Current SEO Practices Obsolete!
In a few days time, Google will unleash the biggest shake up of search engine rankings in it's history.

It's so big, Mat Cutt's made the unusual decision to pre-announce it at a conference a couple of weeks ago.

Matt Cutts, the head of search spam at Google, said "you don't want the next Penguin update." He warned that the Google "engineers have been working hard," on this update. He even added the next few updates will be "jarring and jolting" for webmasters and SEOs.

If you've been following me, this can't come as a surprise...

Winter Is Coming

It will be hard, for you, for your clients, for your rankings.

BUT

In carnage comes great opportunity.

One of the biggest opportunities will be in helping local businesses through this shake up. Google isn't unleashing hell on the indexes for fun. They are hitting the reset switch to take advantage of context based searches. They are doing it to stay relevent.

Delivering search results the user needs BEFORE they even knew they needed it.... [1]

Caro McCourtie and I having been training people to work with local businesses for years now. On Thursday evening (US East Coast Time), Caro and I will take you through whats going on.

It sure won't be link building!!

To register for the webinar click here...

Phoenix From The Flames - How you can take advantage of the imminent Goomageden


Sent from my iPad

Ralph Paglia
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia

How to Tap Into The Marketing Power of the Visual Social Web - Infographic | Jeffbullas's Blog

How to Tap Into The Marketing Power of the Visual Social Web - Infographic | Jeffbullas's Blog


How to Tap Into The Marketing Power of the Visual Social Web – Infographic


Everyone loves holidays. An essential part of the packing for our family holidays were the  cameras, both the still and video variety. As we drove off on our summer adventures the car was often stopped to snap that amazing waterfall or record that stunning sunset. 

How to Tap into the Marketing Power of the Visual Web Infographic
My father loved his cameras and photos and would drag all the friends and family together at the conclusion of the family holiday, where everyone had to “ooh and ahh” at all the shots he had captured on our expedition. I can still remember vividly some of the very embarrassing videos and images we had to endure as children being displayed in such a public way. I am still in therapy!

Remember that waving at the video camera was a normal practice when they first came out or that cringeworthy phrase “say hi to the camera“?  I suppose we were learning to interact with the image capturing machines and is just a part of the human evolutionary process.

It was Complicated

Video production and photo processing in the past were a much more complicated process than today’s digital “shoot and show”. Films had to be taken to the local photo lab and you had to wait for days to get those images back. Sometimes that camera wasn’t working (or was that the photographer wasn’t working properly) and rolls of film were black, blurred or over exposed.

Vision Capture Machines are Everywhere

Cameras are now embedded in every smartphone and include high definition capabilities that display every pimple and blemish in glorious detail. Security cameras record crimes and crowds and unsuspecting criminals have often found themselves on the wrong side of the cameras.
The social web has taken visual imagery to a new level as taking photos and videos and sharing them on Facebook, Pinterest or Twitter can be as easy as a couple of clicks.

Visual is Trending

Search volumes for the term “Infographics” on Google over the last 2 years reveal an increase of 800%. Social networks that are visually centric have exploded into mainstream consciousness these include the social media networks of Pinterest and Instagram.
Google+ when it was launched included a highly visual user interface that displayed images in large sizes with HD capabilties. Facebook followed very quickly afterwards with its much more visually arresting timeline format.
Web design has changed dramatically in the last 24 months with video and photos figuring prominently. Online stores use zoom features to display the stitching and closeups of products for consumers to validate quality and textures.

How Can you Use the Power of Images?

Including images in your marketing is vital in eliciting emotion and also in driving social sharing. The power of images to increase engagement is well documented on platforms such as Facebook and Google+.

#1. Include them in Press Materials

The more multimedia you include in your press releases the more views you are going to get. It is as simple as that.

#2. Embed them in your Articles

Boost your views by including images in your articles whether on your website or blog. The top categories for essential inclusion  are political, news and sports according to research by Skyword.

#3. Post them to your Visual Sharing Platforms

Pinterest is now one of the most popular social networks. So set up an account and when you have published your blog or a new image (or infographic) on your website or online store make sure they are pinned to Pinterest. On some of my articles the infographic has been re-pinned more than 300 times which now means that there are 300 more locations that directly link back to my blog.

#4. Include Images for Local Search

When searching 60% of consumers are more likely to consider or contact a business that has an image show up on search results.

#5. Include High Definition Images in eCommerce

More customers value the “quality” of a products image than product specific information (63%) a long description (54%) or ratings and reviews (53%).

#6. Use Relevant Images Regularly on Facebook


Photos on Facebook are the top shared type of media by at least 50%.
So choose the most gorgeous photos and images that you can create or find and put them everywhere!

Read more at http://www.jeffbullas.com/2012/08/24/how-to-tap-into-the-marketing-power-of-the-visual-web-infographic/#bUDZ4y0vDKvBbqYd.99

Friday, August 24, 2012

Are there any dogs in heaven?

...PLEASE TELL ME THERE WILL BE DOGS IN HEAVEN!  (many thanks to Jeff Ward for emailing this to his friends...)



























Dogs are the most loyal animals on earth














Dogs were created to bring love, happiness and companionship into people's lives (and
are always there to help)




















 
It has been my experience that there are not too many things that are comparable to the loyalty and dedication that canines routinely develop for their adopted humans... I think people have a learned a lot from dogs over the past few thousand years.  I know that I have over the course of a half a century and several dogs that were part of my family for 10 to 12 years stretches along the way... If you have a dog in your family, go give him or her a hug right now.

--
Ralph Paglia

From the Trenches – When to Break the 3-Minute Rule with Videos - Automotive Professional Community

From the Trenches – When to Break the 3-Minute Rule with Videos - Automotive Professional Community


I’ve been using videos for our dealership since 2009 when I saw a seminar by Jim Ziegler at NADA.  I was very impressed and went back to Chicago and bought a video camera.  Since then, we’ve put up over 2,700 videos on YouTube.

The best practice of 3 to 5 minutes for a video is well known and has a firm foundation.  But it’s not gospel.  Let me explain.

In my mind, for dealers, there are basically four kinds of videos that you can make for your dealership and varying lengths that are acceptable for them. 

  • Branding videos – very short, maybe 1 minute max.
  • Conversion videos – 2-5 minutes
  • True Walkaround Videos – 3-8 minutes
  • Instructional Videos – whatever is necessary

Branding Videos are basically advertising your store or product and services.  Customers have a very low tolerance and acceptance for them because they are “push” marketing similar to TV commercials.  Need I say more?  These should be very polished and you probably want a professional involved.

Conversion videos are videos created and sent to customers by a salesperson on a specific vehicle because "a video is worth a thousand photos".  It allows the salesperson to introduce him or herself, plug the store, and ask for the appointment.  The customer wants to see that car and is willing to watch a little longer.

True Walkaround Videos are not directed at a particular customer.  They are intended to be useful to those researching a particular model.  Consumers who are researching want to see as much as possible about a particular vehicle so they can compare it to competing models.  They will watch the entire video if it provides what they are looking for.

Instructional Videos teach something and the complexity of doing so can cause varying lengths of time.  Consumers understand that.  Something simple can be taught very quickly but some things take longer just to get through the steps.  The consumer will follow along based on their interest.

There are exceptions to every rule.  The real key is whether you are providing the entertainment factor or are providing the information that is being sought by the consumer.  A customer that is looking for detail will not appreciate it if you skip over those details to keep your video short.

Best practices are there to be a guideline, not a rule.  Always practice being a consumer and that will tell you when to go beyond best pratices.
Visit with me at AutoCon2012 in September!



Written by
 Tom Gorham
Editor, From The Trenches
Automotive Digital Marketing
Professional Community

Thursday, August 23, 2012

Cars.com at AutoCon 2012

Car.com DealerADvantage

Cars.com to share insights about today's social, local, mobile car shopper at AutoCon 2012

Join Jack Simmons, Dealer Training Manager, for his session on Saturday, Sept. 8, at the 2012 AutoConnections Conference & Expo. He'll share insights into how the consumer landscape has changed, as well as strategies for connecting with car shoppers the way they want to be reached. Learn More

Claim your Foursquare listing

Claiming your Foursquare listing is about more than social media - it's an important step in managing your brand and reputation.

Learn More

 

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[Sent from Ralph Paglia's iPhone]