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Friday, November 16, 2012

Google AdSense Publisher News for November


Mobile will continue to be one of the big trends in 2013, with more and more users accessing websites from their mobile devices. With this in mind, optimizing your site and ads for mobile will become increasingly important. Not only should your site be optimized for mobile, but your ads should too. In our Tip of the Month we'll share some best practices around mobile ads, which formats to use, and where to place them. You'll also find information about:
  • Optimizing, from the perspective of other publishers
  • Get more out of your performance reports
  • Verifying your Google+ page
  • Creating high quality websites
Kind regards,

Sophie
The Google AdSense team


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Tip of the Month

Optimize your mobile performance with AdSense

It's now easier than ever to monetize your mobile site as we offer high-end mobile ad code directly in your account. As a best practice, we recommend using the 320x50 mobile header or the 300x250 medium rectangle. Have a look at the graphic below to get an idea of how these ad formats can be placed visibly within your mobile site's layout:


Create mobile ad code

If you don't have a mobile-optimized website yet, the first step is to create one. Check out howtogomo.com to learn more about going mobile and start building your mobile site with our free tool

If you're interested in hearing more about creating a mobile strategy, watch our Hangout recording on YouTube.

Updates

Get more out of your performance reports

We've recently made some usability and visual enhancements to your AdSense performance reports to help you interpret the data in your account. You'll be able to select from different graph types for a number of your reports, and also add an "Events" overlay to the standard timeline graph, which will help you understand how changes you've made have affected performance.

For additional insights, we recommend linking your AdSense account with a new or existing Analytics account with our improved linking process. We've also created an easy-to-use dashboard to show you relevant information at a glance, so you can get started with your AdSense data in Analytics immediately.



Verify your +page to help gain visibility

Do you manage a Google+ page for your website? Be sure to add the Google+ badge to your site's pages and then once you've gained a significant following, request verification. Verified +pages that are popular and engaging may appear on the right side of relevantGoogle.com search results, for users that are logged in. Please note that to be eligible, the +page needs to be active with regularly-updated content and have built a significant following. For more information, visit theAdSense blog.


Success Stories

Publishers share their optimization tips 

We recently hosted a Hangout with AdSense publishers who discussed testing colors for their ads. It's a simple change, but one that could impact your revenue. Listen to their story, try this tip for yourself and follow our English AdSense +page to hear more optimization suggestions.



Program Policies

Top tips for creating high quality sites 

The goal of the Google Display Network is to provide valuable content for our users and advertisers. Previously, we've shared some tips with you on creating high quality sites. Building on this, we've now shared more informationabout which types of sites and pages are best suited for monetization. 




More about AdSense:

Inside AdSense Blog

AdSense Google+ Page

AdSense Forum

AdSense on YouTube



[Sent from Ralph Paglia's iPhone]

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