page contents Automotive Thought Leadership: Ralph Paglia: July 2013 My title page contents

Wednesday, July 31, 2013

Ralph Paglia shared an Instagram photo with you

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"Just completed 7 days of cleansing and now traveling thousands of miles for 35 day program of holistic renewal and spiritual reawakening. "

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The Instagram Team

Tuesday, July 23, 2013

Google Webinar On Wildfire System


Wildfire Webinar
 

Best practices for measuring social ROI

To guide you through our latest Google product integrations, Wildfire by Google is hosting a three-part web series focused on helping you measure your social ROI. 

In Part 2 of the series, industry analyst Susan Etlinger of Altimeter Group introduces new research on how leading brands and agencies are integrating social data with other enterprise data for a holistic view of the business results that matter most. Join us on August 6th to learn:
  • The four stages of social analytics maturity
  • Emerging best practices for social data integration and measurement
  • How to prioritize your social data challenges now, and plan for the future
Google's Jessica Gilmartin will also demonstrate Wildfire's new integration with Google Tag Manager, and show how—for the first time ever—you can see social media's impact on every step of the customer journey.

> Register now for this live webinar.

Best regards,
The Wildfire by Google Team

 


Watch Part 1
You can view Part 1 of this series, "Measure What Matters: A Better Approach to Social Attribution," as an on-demand videohere.

Save the date for Part 3!
Part 3 of this series will be on Wednesday, August 21st. Keep an eye on your inbox for full details on how to Hangout On Air with Google's social and analytics experts.

 


[Sent from Ralph Paglia's iPhone]

Ralph Paglia shared an Instagram photo with you

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"ADM Professional Community members save hundreds on AutoCon 2013 by using Promo Code ADM13 when registering for the conference. http://AutoCon2013.com"
(taken at Aria Resort and Casino)

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The Instagram Team

Thursday, July 18, 2013

Ralph Paglia shared an Instagram photo with you

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"Register to attend AutoCon 2013 at Aria #LasVegas from 9/4 to 9/6 and use Promo Code ADM13 to save hundreds! http://AutoCon2013.com "
(taken at Automotive Media Partners, LLC)

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The Instagram Team

Monday, July 15, 2013

Ralph Paglia shared an Instagram photo with you

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"Those with the ability to lift the people around them to a higher level of life, love, work and knowledge have a responsibility to do so..."
(taken at Automotive Media Partners, LLC)

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The Instagram Team

Saturday, July 13, 2013

AutoCon 2013 to Feature Eric Nichols Presntation

AutoCon 2013 attendees will learn how to create successful BDC practices that support the sales team when Eric Nichols presents at the automotive conference.

FOR IMMEDIATE RELEASE

Eric Nichols
Eric Nichols
PRLog (Press Release) - Jun. 26, 2013 -EATONTOWN, N.J. -- EATONTOWN, NJ– Attendees of the popular automotive conference, AutoCon 2013, will learn valuable tips to create more successful BDC practices during Eric Nichols' workshop. AutoCon 2013 is scheduled to take place in Las Vegas September 4-6 at the beautiful Aria Resort and Casino. 

Eric's workshop, 'Given The Opportunity', will also discuss the importance of scholarships and educational conferences to the automotive community. His role as BDC Director of Apple Honda in NY will also play a key role in his workshop when he shares BDC best practices such as  

·      How to organize a BDC staff schedule to provide phone coverage during peak hours. 

·      Creating an action plan to gain management acceptance of BDC process that supports the sales team. 

·      Establishing an integrated lease retention process in the BDC. 

·      Establishing what a BDC is responsible for and how to gauge if they are successful. 

·      Putting an effective service / sales drive into effect 

Apple Honda credits Eric for taking their BDC from its lackluster infant stage and molding it into an award winning revenue generator.  Apple Honda's BDC handles all incoming and outgoing calls, data mining, sales/service retention, and customer follow-up.  Similarly, Eric has created a brand new take on lease retention that their BDC is responsible for. 

Over the past 2 years, Eric has been recognized in the Internet sales community as an innovator and has been awarded a number of different honors.  He received two scholarships that allowed him to attend two major automotive conferences (AutoCon 2012 & DMSC 2013).  His accolades include: 

·      AutomotiveInternetSales.com Dealership of the Month – July 2012 

·      Dealersocket's 1st Dealership Spotlight Winner 

·      Numerous vendor write-ups on common dealership practices 

In addition to Eric's workshop, AutoCon 2013 attendees will have the opportunity to hear from more than a dozen other elite industry professionals on a wide range of topics. 

AutoCon is an extension of the widely popular Automotive Digital Marketing Community (ADM) created by Ralph Paglia and the industry's largest automotive social networking site, DealerElite.com, created by Chris Saraceno and Mike Myers.  During the conference, these communities, which boast thousands of members, will move their online conversations, education and discussions to an educational conference format.

AutoCon 2013 will offer an unprecedented quality of speakers, workshops, and exhibition space. AutoCon was the first automotive conference to offer complimentary admission for dealer principals in 2012 and they continue to do so in 2013.

AutoCon 2013 is being produced by First Class Educators and Automotive Media Partners, LLC.

First Class Educators (FCE) is a leading event planning company whose events have earned the highest the highest dealer and supplier ratings in the automotive industry.

For more information or to register for the conference, ease visit:
http://AutoCon2013.com 

Media Contacts:

Carrie Hemphill
Managing Director
First Class Educators
732.734.6993
carrie@firstclasseducators.com

Ralph Paglia
President
Automotive Media Partners, LLC
505.301.6369 

[Sent from Ralph Paglia's iPhone]

Ten AutoCon Full Ride Scholarships Available Via TrueCar Sponsorship

AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten "Full Ride Scholarships" for Dealership Managers to Attend AutoCon 2013*

     
Automotive Media Partners, LLC is proud to announce the creation of a "Full Ride Scholarship*" program sponsored by TrueCar of Santa Monica, California.  TrueCar’s pioneering sponsorship of this program provides the funds to cover the costs of transportation to and from Las Vegas, lodging at the Aria Resort and full AutoCon conference registration. 


One of the most surprising aspects of TrueCar’s sponsorship is that the company has funded ten (10) AutoCon "Full Ride Scholarships*".  Ten automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the 2013 AutoConnections Conference and Exposition at no out of pocket expense for travel, meals during the event or conference fees to themselves or their dealerships. 

  
The TrueCar AutoCon Scholarship Program is further evidence of the remarkable transformation that has taken place at TrueCar since the beginning of 2012. After receiving a remarkable level of criticism within the auto industry during the second half of 2011, TrueCar has evolved and revised their automotive purchasing programs for consumers and affiliated corporations to be far more dealer friendly.  TrueCar’s objectives supported by these changes have included raising dealer profit margins to levels that provide more room for dealers to cover facility costs and the staffing levels needed to properly service new vehicle buyers sent to them by TrueCar.   

TrueCar understands and recognizes the need for ongoing training and thought leadership within the ranks of the retail automotive industry.  Their management team has decided that one of the best ways to demonstrate this commitment to betterment of the industry is to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2013. 

TrueCar executives Bernie Brenner and Mike Timmons approached the founders of the Automotive Digital Marketing and dealerElite professional communities, Ralph Paglia, Chris Saraceno and Mike Myers because these online networks have served as “Ground Zero” for some of the industry’s harshest criticism of TrueCar in the recent past.  Surprising for a company as large as TrueCar is, their management team has reviewed the criticism published by members of the ADM and DealerELITE networks and taken corrective actions, changed their business models and worked with State dealer associations to create vehicle purchase programs that make sense for participating dealers. 
    

How will the TrueCar AutoCon Scholarships be Awarded?
TrueCar has asked that the AutoConnections Conference Management Team take full control and responsibility for ensuring that the 10 Full Ride Scholarships be awarded based on merit and need.  Criteria will include a wide geographic representation by selecting automotive professionals from every region in North America.  Another consideration will be to award scholarships to professionals who represent a diverse range of vehicle brands and positions within the dealerships they serve.  

Written TrueCar Scholarship Application
The application process will be a simple online application that includes all the expected contact information, a description of the applicant’s role in the dealership where they work and space for them to describe in their own words why they should be awarded a TrueCar AutoCon Scholarship to attend the AutoConnections Conference and Exposition in Las Vegas from September 4th to the 6th
   

Video TrueCar Scholarship Application
If you are better at explaining your reasons why you should be selected for a scholarship in a verbal manner, the AutoCon 2013 TrueCar scholarship committee will also be pleased to accept your proposal in a video format. Simply explain why you should be selected in a YouTube video that is either uploaded or embedded to either AutomotiveDigitalMarketing.com or dealerELITE.net . Please be sure to include the link to that video in your scholarship application where you write out your explanation of why YOU should be selected to receive a "Full Ride Scholarship".
  

The AutoCon Scholarship Selection Committee is comprised of Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch.  As applicants are being considered they will be contacted by a committee member and interviewed via phone and email.  Final selections will be made by committee vote and the awardees notified by email and phone.
  

AutoCon 2013 Scholarship Selection Committe
  • Ralph Paglia
  • Chris Saraceno
  • Mike Myers
  • Carrie Hemphill
  • Brian Pasch 

                                
Applications for TrueCar AutoCon Scholarships will be accepted starting Monday July 1, 2013 and award selections will begin Monday August 5, 2013.

With 10 TrueCar AutoCon Scholarships being awarded, the odds of being selected are probably better than any other similar program in the auto industry… So, do not hesitate to apply and encourage other automotive professionals to do so!  All of us who are stakeholders in the AutoCon event are thrilled with the investment being made by TrueCar to support what we believe is the best event in the auto industry.  The TrueCar sponsorship of AutoCon 2013 and the Full Ride Scholarship Program is appreciated and respected. 

In the past, TrueCar was a company that received an enormous amount of criticism, much of which has been emotionally charged and at times, crossed the boundaries of decency and professional behavior.  Many other companies faced with similar criticism and public ridicule would have released a barrage of legal actions to defend themselves.  TrueCar has consistently taken the high road and responded to their critics with program changes and by sending their senior executives to major auto industry events and meetings. 

The TrueCar sponsorship of AutoCon is further proof that this company is led by professionals who want to be valuable contributors to the overall success of the auto industry.

On behalf of the AutoCon team and the 10 auto industry professionals who will receive the benefit of these scholarship awards, a sincere thank you to TrueCar is extended.

Apply for a TrueCar AutoCon Scholarship online at: http://AutoCon2013.com
    

*PLEASE NOTE: "Full Ride Scholarship" is the brand name for this category of award and is owned by Automotive Media Partners, LLC.  All "Full Ride Scholarships" associated with an AMP promoted event with include a travel stipend that reimburses the scholarship recipient for airfare expense submitted up to a maximum dollar amount. Recipients will also receive lodging for the nights of the conference itself. Any room charges authorized by the scholarship recipient, or incidental expenses are the responsibility of the scholarship recipient. Also included are the conference fees for registering and attending the event, which will usually include scheduled breakfasts and lunches that all event participants receive. It is important for scholarship recipients to understand that ANY expenses outside of airfare to and from the event, hotel lodging and conference registration fees are NOT INCLUDED in our version of a "Full Ride Scholarship".  Furthermore, we strongly advise all scholarship recipients to travel with a valid major credit card and two forms of government issued ID. Adequate cash should be brought by scholarship recipients to cover meals outside of those scheduled on the conference agenda, local transportation and miscellaneous expenses... After all, you will be in Las Vegas and "Cash-In-Fist" is strongly advised!
  

   

A Screen Capture of the TrueCar AutoCon 2013 "Full Ride Scholarship" Application is shown below... Click on the image to open up the actual form in a new browser window:

Ralph Paglia | President
Automotive Media Partners, LLC 

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Ralph Paglia shared an Instagram photo with you

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"Ralph Paglia driving a 2014 Nissan Altima North from San Diego..."
(taken at California Coastal Trail)

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Friday, July 12, 2013

AutoCon 2013: Why Attend Reason Number 11

I'll give dealers and managers an eleventh reason... MISSION AND PURPOSE! From inception to the present, and continuing for as long as I have responsibility for mission and strategy around AutoCon (AutoConnections Conference and Exposition), the primary purpose of this event is to reflect in the real world what the professional networks at http://ADMPC.com and http://www.dealerELITE.net do in the virtual online world. AutoCon is all about providing the car peeps who attend with a competitive advantage over those that do not. 
   
As JD points out, the quality control around speakers is intense... Poor presenter are not allowed to return and there is a focused effort on finding the very best presenters, strategists, tacticians and thought leaders to give AutoCon attendees a mix of insights, inspiration, know-how and structured strategies that will empower them to go back to their dealerships and take more market share in their local areas for sales, service and parts. 
  
AutoCon 2013 is the complete package, with invitation only special meetings and workshops before the main conference kick off and special guest speakers that will force you to think about how you and your team could do better than you are operating today.

Do NOT miss AutoCon 2013... If you can only attend one event for the remainder of the year, AutoCon is the one. Http://AutoCon.US and http://AutoCon2013.com 

Be sure to use Promotional Code ADM13 when registering to get a big discount on your reg fees!
   

[Sent from Ralph Paglia's iPhone]

Wednesday, July 10, 2013

Ralph Paglia shared an Instagram photo with you

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"2014 Nissan GT-R o showroom at Melloy Nissan in Albuquerque... http://MelloyNissan.com "
(taken at Melloy Super Center)

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The Instagram Team

Tuesday, July 9, 2013

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"#TravelLikeRalph driving a Ford Taurus SEL in Albuquerque... http://ADM.fm "
(taken at Hertz Car Rental)

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The Instagram Team

Nissan Customer Retention Program Poster at http://MelloyNissan.com

Ralph Paglia shared an Instagram photo with you

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"Las Vegas City Center features the fantastic Aria Resort and Casino... Home of AutoCon 2013! Visit http://AutoCon2013.com for more info and use promo code ADM13 when registering for a big discount!"

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The Instagram Team

Monday, July 8, 2013

Ralph Paglia shared an Instagram photo with you

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"Wild Fire Smoke, flames, heat and airborne debris approach Summerlin area of Las Vegas... The inferno seems to get closer every day!"
(taken at Paradiso Di Entrata)

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The Instagram Team

Thursday, July 4, 2013

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"117 degrees in the shade today in #LasVegas while emptying two trucks of household goods into new home and offices!"
(taken at Automotive Media Partners, LLC)

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The Instagram Team