page contents Automotive Thought Leadership: Ralph Paglia: March 2014 My title page contents

Friday, March 28, 2014

Ralph Paglia Set To Debate JD Rucker at Internet Sales 20 Group On Digital Marketing - Automotive Digital Marketing Professional Community

Ralph Paglia Set To Debate JD Rucker at Internet Sales 20 Group On Digital Marketing - Automotive Digital Marketing Professional Community

I love debating JD Rucker because he is a knowledgeable and experienced professional with plenty of relevant facts and case study examples at his disposal. JD knows how to properly and skillfully debate virtually any automotive marketing, advertising or SEO issue without his personal feelings getting in the way... At the DSES conference in Las Vegas last October I debated JD on stage with Joe Webb and Christy Roman as the moderators and I won the DSES automotive marketing debate based on the audience response... We shall see what happens in Atlantic City... Although I am confident in my ability to crush Mr. Rucker, I know that anything is possible  because JD will certainly be well prepared and wanting to make a come back after his defeat at my hands in Las Vegas!

Ogilvy did a study that showed FB organic reach will hit near zero

Ogilvy did a study that showed FB organic reach will hit near zero. - Automotive Digital Marketing Professional Community


Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?

Saturday, March 22, 2014

Top Blog Posts this Week - Automotive Digital Marketing Professional Community

Top Blog Posts this Week - Automotive Digital Marketing Professional Community

Top Blog Posts this Week

Automotive Marketing Articles and News

Listed below are the Top 20 Automotive Marketing Blog Posts published during the past 30 Days on the Automotive Digital Marketing Professional Community... Each of these 20 Automotive Marketing and Sales Related articles deserve your attention, comments and readership! Please visit and read each of these articles to improve your understanding, strategy and tactical execution of automotive marketing and sales best practices.

Top Blog Posts 

Rank
1 Facebooks quarterback sneak, the hidden update.

Facebooks quarterback sneak, the hidden update.

Added by Erika Kay Simms on March 21, 2014
2 Dealer Authority Grabs Subi Ghosh to be Vice President of Marketing

Dealer Authority Grabs Subi Ghosh to be Vice President of Marketing

Added by Tyson Madliger on March 21, 2014
3 An Introduction to Facebook’s New ‘Business Manager’ Tool

An Introduction to Facebook’s New ‘Business Manager’ Tool

Added by Erin Ryan on March 17, 2014
4 Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

Added by Anne Fleming on March 17, 2014
5 Website Chat Should Shoot for Quality First, Quantity Second

Website Chat Should Shoot for Quality First, Quantity Second

Added by J.D. Rucker on March 9, 2014
6 TAG- you're it! Keeping it REAL on Facebook

TAG- you're it! Keeping it REAL on Facebook

Added by Arlene Peña on March 12, 2014
7 Your Employee’s Social Media Usage

Your Employee’s Social Media Usage

Added by Rebecca Ward on March 18, 2014
8 TrueCar supporters think women are incapable and "stupid" of buying a car without a man or a machine.

TrueCar supporters think women are incapable and "stupid" of buying a car without a man or a machine.

Added by Manny Luna on February 12, 2014
9 Where does Service Sales failure start? In the Service Drive of course!

Where does Service Sales failure start? In the Service Drive of course!

Added by Leonard Buchholz on March 17, 2014
10 The Continued Shift Towards VDP Marketing

The Continued Shift Towards VDP Marketing

Added by Tyson Madliger on March 19, 2014
11 Yelp Enhanced Listings-What It Means For Automotive Reputation Management

Yelp Enhanced Listings-What It Means For Automotive Reputation Management

Added by Cobalt on March 18, 2014
12 Ford's 2015 Expedition vs the 2015 Chevy/GMC Yukon/Tahoe and Suburban SUVs

Ford's 2015 Expedition vs the 2015 Chevy/GMC Yukon/Tahoe and Suburban SUVs

Added by Jonathan Morales on March 21, 2014
13 Google Adds Attribution Model Tool

Google Adds Attribution Model Tool

Added by Cobalt on March 9, 2014
14 Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

Added by Scott T. Joseph on March 18, 2014
15 Do Loyalty Programs Pay Off?

Do Loyalty Programs Pay Off?

Added by Mike Gorun on March 18, 2014
16 Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Added by Philip Zelinger on March 16, 2014
17 The Top Ten Auto News Stories of the Week: March 8 - 14

The Top Ten Auto News Stories of the Week: March 8 - 14

Added by Rebecca Kon on March 14, 2014
18 Happy St. Patrick`s Day! A little reminder from your Friends at the Douglas Auto Group in Summit NJ

Happy St. Patrick`s Day! A little reminder from your Friends at the Douglas Auto Group in Summit NJ

Added by Ken Beam on March 14, 2014
19 Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks

Added by Manny Luna on March 13, 2014
20 Chat and the Human Connection

Chat and the Human Connection

Added by Stephen Jackson on March 20, 2014

Friday, March 14, 2014

Search Engine Conference Recap by SEO Professional

EVENTSLINK BUILDINGSEARCH ENGINE CONFERENCESSEARCH ENGINES

#SMX West 2014 Recap: Meet the Search Engines

Danny Sullivan (Founding Editor, Search Engine Land), Matt Cutts (Distinguished Engineer, aka Head of Web Spam, Google), and Duane Forrester (Senior Project Manager, Bing) held an entertaining and informational "Meet the Search Engines" session at SMX West. The PowerPoint-less open forum format allowed for 90 minutes of solid conversation and question answering. The three gentleman had a great rapport and there was a lot of friendly banter between them.

three 637x477 #SMX West 2014 Recap: Meet the Search Engines

Danny, Matt, and Duane pause for a selfie before their session

Here are some of the topics discussed:

  • Matt discussed that Google is working on the next generation of Panda. It'll be softer. It's still a ways away, but it's in process.
  • If you're doing something shady in regard to mobile SEO, you're likely to be dinged. Make sure everything you're doing well with mobile is fixed if/when there are issues.
  • Google will continue to crack down on link networks
  • Don't be alarmed if it looks like traffic coming from Google relative to IE 8 drops in the near future. As IE 10 comes out, traffic data will be focused on IE 9 and 10, so IE 8 traffic may appear poor, but it's just part of the transition process and will be amended shortly.
  • When asked about if the interaction of the knowledge graph changed how they do stuff, Matt noted the carousel is often handy because explore more. When a tool works well, people use it more. When you make search engines faster, people make more searches. All this data is useful.
  • "Would a penalty from an old site follow you to a new one?" In an ideal world, you shouldn't allow spammers to avoid detection. Whether someone is using redirects, Google wants to know what the duplicate sites and are and whether they're a duplicate of a spammy site or whether they're legit.
  • In regard to gTLDs (generic top-level domains – these would be domains that feature words other than "com" after the dot in the URL. i.e. .biz, .com, .info, .name, .net, .org, etc.) and the notion that having one can automatically help with SEO, Duane explained that that is not the case. They are useful when they're useful – if you do it right and build a business, sure, you'll be fine. But if you get them just to do the wrong things with them, the search engines take action. If you think because you have seo.guru you're going to rank well, you're not. It doesn't suddenly make you more relevant.
  • On the other side of that, monitor your own brand and be sure someone doesn't utilize it with an unfavorable gTLD. For example, .sucks is a viable option, so someone could easily procure yourcompany.sucks if they get angry. It's worth it to spend the small annual fee to own those kinds of domains.
  • Duane recommends starting down the right path from the very beginning of developing a site. Ask yourself how you're thinking about what you're doing – you shouldn't be asking yourself about shortcuts or what tools you can use to better manage your site. Start down the right path from launch – sit down with engineering and make sure everything is properly set up from the get-go so you don't have to go back to them later and need them to make numerous changes.
  • Danny inquired about embeddable content with a link back scheme, such as the recently-available Getty images. Matt said they look at these instances on a case-by-case basis and are able to easily discern if the links are spam or not. This means, for Getty, the images are perceived more like a widget. They're trying to be useful. So, the widget link might not count as much, but Getty won't be penalized in any way for having all these new links back to their site.

  • Bing has email support and they actually do read all inquiries, although sometimes it takes a few days based on what else is going on. Visit bing.com/webmaster and reach out via the "customer support" link. If you reach out and don't hear back in a few days, shoot Duane a tweet!
  • For mobile sites, Matt notes that both mobile friendly and responsive design sites are fine, but there are bad practices. If there are many redirects to the homepage, for example, that would raise a red flag.
  • Google doesn't relay all the signals involved with identifying spam sites since then the spammers would know how to play the system. They can provide guidance, but not specifics, for this reason.
  • A focus shouldn't be directly on link building for SEO: it should be to put up consistently valuable content. Google's goal is to show and reflect things they already deem high quality. Really, ask yourself how to make something compelling or excellent over how to merely acquire a link. Doing the opposite is putting the cart before the horse.
  • For example, sites that provide original research and thoughts on a topic naturally do really well. Providing a unique service and doing things better than anyone else are effective ways to gain traction. Think about how to be addictive. "Great content" is the tag word but there are lots of ways to do that. If you provide information of value, it'll come back to you.
  • Know which words matter and which don't. The word "the" doesn't necessarily matter, but "of" does since it usually specifically relates two things.

photo 4 e1394753335216 637x849 #SMX West 2014 Recap: Meet the Search Engines


[Sent from DigitalRalph.com's iPad Air]

Learn more at http://www.ADMPC.com 

Tuesday, March 4, 2014

Digital Marketing Pros: Official Google Analytics Academy!


Learn more about your customers with Google Analytics.
 Google Analytics 
 
 

Join our next Analytics Academy course


Learn how the Analytics platform works to get more value from your reports.
 
 
 
Register now
 
 

Last October, we introduced Digital Analytics Fundamentals, our first course on Analytics Academy. We were thrilled to have over 145,000 students join us to learn about the core concepts of digital measurement.


Today, we're diving deeper into how Analytics works with our next course in the series: Google Analytics Platform Principles

In this course, we'll cover:
  • the four components of the Analytics platform: collection, processing, configuration and reporting
  • how Analytics collects data across different devices
  • how data is transformed before you see it in reports
  • key concepts for customizing your data in useful ways

You'll have two weeks to complete the course alongside a worldwide community of Analytics enthusiasts to earn a certificate of completion. After that, the course will remain open for you to complete at your own pace. 

Interested in participating? Enroll now and join us when the course begins on March 11, 2014.
 

Preview the course



Watch this quick course previewto learn about joining a course on Analytics Academy.
 
 
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Happy analyzing,
The Google Analytics Team

 
 
  
 
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© 2014 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043

 

[Sent from Ralph Paglia's iPhone]

Auto Industry Influence: Google and Apple Catch Up To Ford!

Google and Apple Catch Up To Ford In Auto Industry Influence - Automotive Digital Marketing Professional Community

Google and Apple Join Ford as Key Influencers in the Auto Industry

Ask average consumers or professional marketers who is most influential in the automotive sector and their response would most likely be Scott Monty of Ford or Ralph Paglia from Automotive Marketing Group (AMG).
Alternatively, they may point to popular industry publications such as CAR and DRIVEREdmunds or Auto Trader. Certainly, all are very popular people and media outlets. In fact, a Social Media Today report lists them among the top auto industry influencers on Twitter. However, does social media amplification make one influential? Most social influence scoring platforms use amplification as major metric in identifying influencers but is that enough?

A lot of focus has been directed towards influence marketing this past year by car dealers and other businesses seeking to sway public conversations and advocacy in their favor.
In response, there's a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence. One of the leaders in this space is Appinions, an opinion-based influence marketing platform that identifies and measures the opinion leaders in various industries that form online conversations around products, brands and businesses.

During the 2013 New York Auto Show, Appinions released a study entitled "Is Tech Swallowing Auto?", which offers some surprising insights.
The report explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category. The results confirm what many already know; luxury, safety, design, value and performance are all hot buttons in any discussion around marketing automobiles. What's surprising is the role that auto technology has played in shaping influence and who is driving that influence.

Apple Catches Up to Ford as Auto Industry Influencer
Apple Computers has made its mark on history as a market disruptor and, thanks to SIRI's "Eyes Free" mode, it's continuing that tradition in the auto industry. The report identifies other technology players who are joining the ranks of key influencers. Google, because of Google Maps and the data it collects on driving patterns, has become a major player in generating opinions in this market. As of Dec 2012, Google Maps was the second most popular mobile app, just behind Facebook. Microsoft, thanks to the SYNC technology installed in Ford vehicles, and AT&T with partners GM and OnStar round out the top influencers.
  
Tech Trumps Performance
Given that these technology companies have become as influential in the auto industry as car manufacturers, it's no surprise that the topic of auto technology represents the lion's share of interest in online conversations. Technology represents 35% of the share of influence, followed by performance at 22%, value at 19%, design at 12%, safety at 8% and luxury at 4%.
The Appinions platform and research team identified that fuel economy (44%) and connected cars (32%) were the dominant topics driving opinion and influence with discussions on automotive technologies.
  
People over Brands
Another interesting insight was how highly GM executives ranked as influencers even though Ford, Toyota, Audi, Google, and Telsa all ranked as more influential brands. Appinions identified that GM's executives were more outspoken in sharing their opinions publicly, especially on the topic of innovation.
This study highlights the importance of identifying the opinions being shared by people and businesses, and measuring their impact on public conversations. The opinions of these market leaders are generating public dialogue, which creates social proof that impacts the purchase decisions of consumers. Further, the source of those opinions and eventual influence may be generated from unlikely and unexpected sources.

"Clearly, influence has become a powerful currency for brands when properly understood, identified and managed."
--Sam Fiorella

  • Share your thoughts... Has social influence become a new currency for brands?
     
  • Are you surprised at Apple and Google's surge in influencing this market?
      
  • Or that GM's executives rank so highly on automotive influence?

Follow Sam Fiorella on Twitter: www.twitter.com/samfiorella 

2014 Chevy Malibu: Perfect #trulyrich Chevrolet - Automotive Digital Marketing Professional Community

2014 Chevy Malibu: Perfect #trulyrich Chevrolet - Automotive Digital Marketing Professional Community

Saturday, March 1, 2014

#Philoselfie: Science behind selfie-expression per Brian Solis

#TravelLikeRalph is not as frivolous as you thought it was!


#Philoselfie: Science behind selfie-expression 

Based on email received from Brian Solis

As the author of the #TravelLikeRalph "selfie" powered series of photo based posts, I felt compelled to share the following email update I received from Brian Solis... You can learn more about all of this at http://ADMPC.com or connect with me on Twitter and Instagram @RalphPaglia or at http://RalphPaglia.com

Oxford Dictionary's word of the year is also one of the most fascinating movements in social is that of the selfie. Part vanity, part communication, part fun, and part absurdity, selfies represent a new generation of #selfieexpression cum egotistical emoticons…but not necessarily in a bad way. Nevertheless, the psychology and science behind selfies are strangely fascinating and therefore Brian Solis continues to study and report on its evolution.

Selfiecity, a new research project, studies Instagram data from five cities around the world including Bangkok, Berlin, Moscow, New York, and Sao Paulo. Wired initially reported on Selfiecity's initial findings. Brian didn't want to be selfie'ish with the information so, and neither did I, so we are sharing the highlights with you here.

Right now, there are more than 79 million pictures on Instagram with the hashtag #selfie. You can add another 7 million for #selfies and 1 million for #selfienation. Not counted though, are the number of selfies that don't include a meta reference beyond the visual that you are indeed looking at a selfie.  Then, there are the occasional self-branded selfie series, such as #TravelLikeRalph from @RalphPaglia and http://Facebook.com/RPaglia .

Fantastic_Infographics__Drawn_From_A_Study_of_Instagram_Selfies___Wired_Design___Wired_com_2

As you can see, selfies is a form of communication among the (early) twenty somethings.

Fantastic_Infographics__Drawn_From_A_Study_of_Instagram_Selfies___Wired_Design___Wired_com_3

Specifically in NY, more women (61.6%) share selfies than men (36.7%). But then again, there are historically more women active on social media than men as well. The average age for selfie-made women in NY is 23.3 whereas the age skews slightly higher for men at 26.7.

Fantastic_Infographics__Drawn_From_A_Study_of_Instagram_Selfies___Wired_Design___Wired_com_1

I know this is a burning issue for everyone concerned here. Selfiecity also tracked visual cues such as angle of head tilt. Women in Sao Paulo as you can see, were the most expressive with body position and tilt at 17-degrees compared to 10.6-degrees in Bangkok and 11-degrees in New York.

Selfiexploratory

But wait, that's not all Selfiecity is tracking. You can learn more about poses, the state of eye contact, how many people where glasses, and whether or not people open or close their eyes and mouth in selfies.

In summary:

#noglasses

and…

Eyes wide open…mouth wide shut.

Fantastic_Infographics__Drawn_From_A_Study_of_Instagram_Selfies___Wired_Design___Wired_com

I found this part particularly interesting. Selfiecity is also tracking the mood in each selfie. For the most part, people are happy, which hopefully conveys a positive sense of selfie-esteem or selfie-confidence ;)

In short, women are clearly smiling more than men. I guess that says something…

Additionally the team at Selfiecity learned…

On average, women tend to take more selfies than men. In Moscow, women account for 80% of the selfies. Yet, as people get older, this trend reverses. At or after age 40, men are more likely to take and post selfies than women.

At 150%, women are more likely to tilt their heads in photos over men.

According to Selfiecity's mood analysis, people in Bangkok and Sao Paulo appear to be happier than people in Moscow. Perhaps it's just that they're more selfie-satisfied.

Please visit Selfiecity to explore the world of selfies for yourself.

#philoselfie

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