page contents Automotive Thought Leadership: Ralph Paglia: April 2014 My title page contents

Monday, April 28, 2014

Check out "Ten Marketing Statistics Recently Released That Car Dealers Should Review" on Automotive Digital Marketing ProCom

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Ralph Paglia
What do you think about this ADM Blog post titled 'Ten Marketing Statistics Recently Released That Car Dealers Should Review' ?
Lots of data in this article...

ADM Blog posted by Ralph Paglia:

New Digital Marketing Statistics for Automotive Marketing Professionals Released Over Past Ten Days... Highlights include a user milestone...

ADM Blog post link:
Ten Marketing Statistics Recently Released That Car Dealers Should Review

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Friday, April 25, 2014

INVITATION TO JOIN THE AUTO INDUSTRY'S LEADING PROFESSIONAL NETWORK



AUTOMOTIVE PROFESSIONALS


Please accept my invitation to register and join me as a member of the Automotive Digital Marketing Professional Community by using this link: http://bit.ly/JoinADM




I created and launched the ADM Professional Community in Late 2006 as an online "Exchange" for everything from email templates to Java code that creates lead forms on your dealership's Facebook Page... There are over 100 Gigabytes of Templates, Documents, Powerpoint Presentations, Videos, Charts, Infographics and Data Files available for registered members to download and use as a professional resource along with over 5,000 articles and forum discussions to sharpen your insight and know-how. If you are an automotive marketing, management or sales professional, you should be a registered member of ADM and have your ADM Profile Page reflect your accomplishments and skill sets.

Monday, April 21, 2014

Top Blog Posts this Week - Automotive Digital Marketing Professional Community

Top Blog Posts this Week - Automotive Digital Marketing Professional Community

Top Auto Industry Blog Posts this Week

Automotive Marketing Articles and News

Listed below are the Top 20 Automotive Marketing Blog Posts published during the past week within the Automotive Digital Marketing Professional Community... 
Each of these 20 Automotive Marketing and Sales Related articles deserve your attention, comments and readership! Please visit and read each of these articles to improve your understanding, strategy and tactical execution of automotive marketing and sales best practices.

Top Blog Posts 

Rank
1 Want the REAL Reasons Women Buy from their Salesperson?

Want the REAL Reasons Women Buy from their Salesperson?

Added by Anne Fleming on April 15, 2014


2 Gorgeous Photos versus Real Photos on Social Media Ads

Gorgeous Photos versus Real Photos on Social Media Ads

Added by J.D. Rucker on April 20, 2014


3 Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Added by Brian Pasch on April 16, 2014


4 Recycling Social Media Content is Getting Out of Hand

Recycling Social Media Content is Getting Out of Hand

Added by J.D. Rucker on March 30, 2014


5 Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Added by Richard Holland on April 17, 2014


6 How to make a banana into a bbq pork sandwich...with chips and a drink.

How to make a banana into a bbq pork sandwich...with chips and a drink.

Added by Leonard Buchholz on April 14, 2014


7 The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

Added by Sean V. Bradley on April 19, 2014


8 J&L Marketing at the Innovative Dealer Summit

J&L Marketing at the Innovative Dealer Summit

Added by Jennifer Payne on April 18, 2014


9 Automotive Advertising Experts Shares Best Practices In Social Marketing Used By Driving Loyalty

Automotive Advertising Experts Shares Best Practices In Social Marketing Used By Driving Loyalty

Added by Philip Zelinger on April 18, 2014


10 Do You Have Multiple Streams Of Income?

Do You Have Multiple Streams Of Income?

Added by Paul Potratz on April 15, 2014


11 Gubagoo’s Fast-Growing Chat and ‘Total Engagement’ Solution for Dealer Websites Goes Mobile

Gubagoo’s Fast-Growing Chat and ‘Total Engagement’ Solution for Dealer Websites Goes Mobile

Added by Crystal Hartwell on April 15, 2014


12 Processes Save Lives

Processes Save Lives

Added by Leonard Buchholz on April 21, 2014


13 "Total Likes" for Posts Now Showing Under Facebook Page Notifications

"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Added by Erin Ryan on April 21, 2014


14 If They Can't Find It, They Won't Buy It

If They Can't Find It, They Won't Buy It

Added by Rebecca Kon on April 21, 2014


15 New Research: 1 in 6 Car Buyers Skips Test-Drive; Nearly Half Visit Just One (Or No) Dealership Prior to Purchase

New Research: 1 in 6 Car Buyers Skips Test-Drive; Nearly Half Visit Just One (Or No) Dealership Prior to Purchase

Added by Crystal Hartwell on April 15, 2014


16 How to Convert Social Media Fans to Customers

How to Convert Social Media Fans to Customers

Added by Rebecca Ward on April 1, 2014


17 FMLA: How and when you can Use It

FMLA: How and when you can Use It

Added by Rebecca Ward on March 28, 2014


18 Why Impression Management is Necessary When Using Social Networks

Why Impression Management is Necessary When Using Social Networks

Added by Amanda Ryan on April 16, 2014


19 May Is Coming, Are You Ready?

May Is Coming, Are You Ready?

Added by Paul Potratz on April 18, 2014


20 OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA Issues Guidance on Temporary Worker Injury Documentation

Added by Rebecca Ward on April 1, 2014

Wednesday, April 16, 2014

Facebook Follows "No Free Lunch" Trend Set by Google and Yahoo

 

 

 

Before You Break Up with Facebook, Remember a Lesson from Search

Yahoo and Google Also Started Out Free for Advertisers

The internet is ablaze with chatter of how Facebook is "backstabbing" advertisers and "corroding" the relationships between brands and the followers they have worked so hard to attain. Between Eat24's heartfelt breakup letter to Facebook and Nate Elliot's "told you so" article on Forrester's blog, many companies and commentators have very publicly voiced their opinion on Facebook's decision to limit organic reach and drive marketers to paid advertising.

But before you sever your social marketing ties with Facebook, take a second and review the situation. Facebook isn't necessarily backstabbing marketers (although it is trying to make money). Instead, the social network is simply growing up and going down the natural path of marketing evolution -- one that we've already seen with search.

It happened before
As former VP-search at Yahoo, I saw a similar pattern a decade ago. As part of their initial go-to-market plans, Yahoo and Google both offered free traffic for a limited time to business sites. As a result, Yahoo and Google were able to improve and refine the relevance of search while simultaneously building a large and loyal user base. Once they achieved this, both companies monetized their large audiences by offering advertising through Yahoo Overture and Google Adwords.

Businesses that initially enjoyed completely free site traffic had to start competing in paid search ads as well as search engine optimization in order to maintain position. Today, businesses understand that investing in paid search and SEO are necessary to drive relevant traffic to their sites. More recently, Google increased its focus on the quality of content in paid and organic search. When companies try to game the system with generic, bland content or excessive links, their rankings and traffic drop. If you want to keep rankings or traffic high, you have to pay attention to its criteria, pay to stay on top in sponsored links and keep up with SEO.

Facebook is protecting quality
We're witnessing the same process underway at Facebook, so don't take it personally. Facebook is not targeting or attacking the businesses it spent so many years cultivating -- it's just the natural evolution in marketing. There are now 1.3 billion people actively logging into Facebook every month, and similar to Google's and Yahoo's go-to-market strategies, Facebook has spent the last few years getting businesses hooked on the free traffic.

However, Facebook realizes that the value of traffic depends on the quality, not quantity, of content. There are many reasons people "like" or become a fan of a business page. Perhaps you are a loyal consumer. In many cases though, you probably liked a page for the chance to win a convertible, a free vacation or another one-off giveaway. This means that you don't want to always see offers or promotions from that brand. Without some boundaries, the current technique of spamming fans would eventually annoy users, driving down engagement and conversion for the business and Facebook.

Facebook targeting is evolving
Now that Facebook is prioritizing relevance, the ability to use predictive social analytics to identify quality content is more critical than ever before. The old method of inundating fans with multiple offers is no longer effective. Businesses must focus on messaging that their audience cares about.

But how do you know what your audience cares about? The answer is simple -- they tell you! Social media is a cornucopia of public information -- particularly facts about people's personal lives. Moreover, Facebook's recent implementation of hashtags and Instagram acquisition make it easier for companies to use predictive social analytics to identify hot leads, increasing the chance for conversion. From "#itsaboy" announcements to "#ihateapple" rants, consumers constantly tell businesses what they want (or don't want). Brands can then predict buying behavior based on these announcements of definitive events or personal preferences that require specific products or services.

The lesson of the story is: Don't let a few jaded commentators convince you that all hope is lost and don't let a few evolutionary marketing changes cause you to break up with Facebook. Instead, work to keep the relationship strong and effective by understanding the changes and adapting your strategy.

Or you could try taking a page out of Eat24's PR playbook. Its breakup letter may have gotten the company more attention than any of its previous campaigns. But there may be diminishing returns that way.




[Sent from Ralph Paglia's iPad Air]

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Best-in-class firms are not only more likely to incorporate video into their content mix, but companies using video are also more effective in their content marketing and report better performance on a number of key metrics.

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Steve Rotter
VP Marketing
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VP Content Solutions
Aberdeen

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[Sent from Ralph Paglia's iPad Air]