page contents Automotive Thought Leadership: Ralph Paglia: May 2014 My title page contents

Saturday, May 24, 2014

A Simple Tactic Gets 33% MPG Boost


Do You Drive a Pickup Truck on a Freeway or Interstate?
Tailgate Up? or Tailgate Down?

While driving my 2014 Chevy Silverado on I15 from LAS VEGAS to SAN DIEGO: 
w/tailgate up @75 MPH = 12 MPG  

Then... Next 50 miles with: 
Tailgate down @75 MPH = 16 MPG 

A 33% fuel efficiency increase!

[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
Automotive Media Partners, LLC 
2701 N. Rainbow Blvd. 2202

Las Vegas, NV 89108

www.ADMPC.com

W www.dealerELITE.net

http://RalphPaglia.com 

http://DigitalRalph.com 

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia

Twitter and Instagram: @RalphPaglia 

Wednesday, May 21, 2014

Top Blog Posts this Week - Automotive Marketing

Top Blog Posts this Week - Automotive 

Top Blog Posts this Week

Automotive Marketing Articles and News

Listed below are the Top 20 Automotive Marketing Blog Posts published during the past week on the Automotive Digital Marketing Professional Community... Each of these 20 Automotive Marketing and Sales Related articles deserve your attention, comments and readership! Please visit and read each of these articles to improve your understanding, strategy and tactical execution of automotive marketing and sales best practices.

Top Blog Posts 

Rank
1 I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

Added by Timothy Martell on May 20, 2014
2 Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Added by Ralph Paglia on May 12, 2014
3 Perception Matters: 3 Tips for Always Looking Your Best.

Perception Matters: 3 Tips for Always Looking Your Best.

Added by sara callahan on May 14, 2014
4 Utilizing Location-Based Mobile Advertising to Drive Customers to your Lot

Utilizing Location-Based Mobile Advertising to Drive Customers to your Lot

Added by Elena Ciccotelli on May 16, 2014
5 WardsAuto releases its 2014 eDealer 100 for tablet / iPad app

WardsAuto releases its 2014 eDealer 100 for tablet / iPad app

Added by Big Tom LaPointe on May 14, 2014
6 The Wall Street Journal : ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The Wall Street Journal : ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

Added by Josh Knutson on May 19, 2014
7 Inspired by Scratchpad

Inspired by Scratchpad

Added by Chris Cachor on May 18, 2014
8 Why Can't You Lease A Tesla?

Why Can't You Lease A Tesla?

Added by John Sternal on May 15, 2014
9 Motorcycles Vs. Cars

Motorcycles Vs. Cars

Added by Kerry Blake on May 14, 2014
10 What’s the Big Deal with Data Anyways? – Part Three

What’s the Big Deal with Data Anyways? – Part Three

Added by Mike Gorun on May 20, 2014
11 I can't show you in data the ROI on Social Media!

I can't show you in data the ROI on Social Media!

Added by Manny Luna on May 15, 2014
12 Eloqua Social Sign-On and Media Integration for Car Dealer Websites

Eloqua Social Sign-On and Media Integration for Car Dealer Websites

Added by Ralph Paglia on May 19, 2014
13 Facebook Friends Get Together on Car Buying Decisions

Facebook Friends Get Together on Car Buying Decisions

Added by Rebecca Kon on May 19, 2014
14 Can Your Used Car Customers Shop Nude?

Can Your Used Car Customers Shop Nude?

Added by John Fuhrman on May 15, 2014
15 Make a Direct Impact with Direct Mail

Make a Direct Impact with Direct Mail

Added by Jeff Cotton on May 20, 2014
16 Keywords Are Dead and Content Killed Them

Keywords Are Dead and Content Killed Them

Added by Matthew Kolodziej on September 26, 2013
17 Stop Marketing to Ghosts! The Importance of Cleaning House

Stop Marketing to Ghosts! The Importance of Cleaning House

Added by Misti Miller on May 5, 2014
18 Ten Marketing Statistics Recently Released That Car Dealers Should Review

Ten Marketing Statistics Recently Released That Car Dealers Should Review

Added by Ralph Paglia on April 27, 2014
19 Keywords Disappear from Reports - What is YOUR SEO going to report with?

Keywords Disappear from Reports - What is YOUR SEO going to report with?

Added by Matthew O'Such on January 21, 2014
20 1 Easy Tweak to Quickly Find the Best Advice Regarding the Recent Google Organic Keyword Changes

1 Easy Tweak to Quickly Find the Best Advice Regarding the Recent Google Organic Keyword Changes

Added by Leigh Fox on October 14, 2013

Monday, May 19, 2014

Dealer Website Innovation Inspired by Scratchpad

Inspired by Scratchpad - Automotive Digital Marketing


It takes a lot to make a positive impression on me when it comes to features being added to a car dealer website... But, I have to admit to being HIGHLY impressed with the innovations I found on the dealer website listed in Chris Cachor's ADM profile and reference in this article. First and foremost, the www.UsedCarKing.com site's use of Facebook's social profile login (something I recently posted an article about) is super easy to use and very smooth. It also successfully grabs the consumer's data and in a very user friendly way discloses to the consumer that the dealership has harvested their data from the user's Facebook profile... Here are a few screenshots from this morning:

 

I was curious, so I clicked the registration tab on the upper left...

 

My curiosity even further piqued, I clicked to use my Facebook profile to register onto the dealership's website...

 

A seamlessly smooth and very customer friendly experience!

Friday, May 16, 2014

Location-Based Mobile Ads Drive Customers to Car Dealerships

Utilizing Location-Based Mobile Advertising to Drive Customers to Your Car Dealership


Utilizing Location-Based Mobile Advertising to Drive Customers to Car Dealerships

This report analysis from vervemobile.com provides insights into how auto advertisers are finding location powered mobile advertising to be an effective means of driving foot traffic onto auto lots, targeting the "in-market" audiences, and engaging consumers in brand messaging.
  
Here are a few key take-aways from the report:
A.)  Tier 2 is the auto sub-category utilizing location powered advertising the most.
To date, location powered advertising, has been primarily embraced by automakers to support regional dealer groups, aka Tier 2 marketers, because of location powered advertising's proven ability to drive foot & lot traffic. This leaves substantial opportunity for Tier 3 marketers, as only 2% are currently utilizing location powered advertising.





B.)   Geo-Fencing and Geo-Conquesting are extremely effective at driving lot traffic.
Analysis shows that for Tier 2 campaigns measured with Geo-Fencing as a significant tactic within the media campaign, the auto campaign's average foot traffic lift was +295%. Similarly with campaigns as Geo-Conquesting as a significant tactic showed an average lift of +377%.


foot traffic lift


C.)   Geo-Fencing and Geo-Conquesting lead to strong ad engagement.
Consumers spend as much time (average 20+ seconds) within secondary "informational" sections of an OEM's ad creative when on competitive lots as they do when on the OEM's lots. This means that in-market consumers are engaged and interested prospects, both on-lot and on competitor's lots.

geo-fence verve



D.)   Location-aware creative outperforms non-location creative
Regardless of campaign objectives, "location-aware" advertising creative - that is advertising that utilized some type of location/mapping engagement opportunity in the creative unit - outperformed other creative by 60% for CTR (click through rate) with an average CTR rate of 0.6% - 0.9%.

location aware creative


tier three tactics

tier three creative

It looks like there is tremendous opportunity for Tier 3 marketers in the the geo-conquesting mobile advertising space. With only 2% participation in Tier 3 currently, this is bound to be a game-changer for the effectiveness of mobile advertising in the auto industry.

Thursday, May 15, 2014

WardsAuto releases its 2014 eDealer 100 Rankings



WardsAuto releases its 2014 eDealer 100 Rankings along with iPad app

Congratulations to the nation's top dealers for making this list of top internet sales departments...

There are many perennial contenders and some new faces, as well. Chapman Automotive Group's internet unit (Chandler, AZ), Jim Ellis Atlanta's internet unit, and Dave Smith Motors (Kellogg, ID) top the list. We are proud to provide Live Chat software and support to many of the cutting-edge dealers on this list.

Here are the entire 100 dealers listed by Ward's Auto in their 2014 eDealer 100...
The list is displayed below in two (2) PNG file format images:

 

Wednesday, May 7, 2014

The Relevance of Ad Extensions for Automotive Digital Marketing

The Relevance of Ad Extensions for an Effective Automotive Digital Marketing Strategy

Use Link Above to Read Entire Article...

Dan Blau writes: "Now that you know some of the benefits we should review the different types of ad extensions that are offered within Google AdWords, Yahoo Advertising and Bing Ads."

    Sitelink Extensions: The most common type of ad extension offers extra links to multiple landing pages giving searchers a better user experience. Offered on Google, Yahoo and Bing.

    Location Extensions: Allow you to easily share your company’s location for users searching your brand who also happen to be nearby when they perform their search. The link will convCallExtensionseniently go to your location’s profile within the Maps feature. Offered on Google, Yahoo and Bing.
    
    Call Extensions: Inserts a clickable phone number within your ad so customers can call you directly without even visiting your site. Make sure to use a separate calltracking number to keep analytics on this data.Offered on Google, Yahoo and Bing.
    
    Seller Rating Extensions: Easily highlight your high ratings on Google by showing your star rating in your ad with a link to your reviews. One thing to keep in mind with the Seller Rating Extensions is that you cannot simply turn these on, as there are some qualifications to meet to enable them. Your business must have at least 30 unique reviews all within the past year and have an overall rating of 4 stars or higher on Google Shopping. Offered only on Google.
    
    App Extensions: Display a link directly below your ad text that send people to the app store or directly to start download your app to the mobile device. Offered only on Google.
     

Saturday, May 3, 2014

Top Twenty Blog Posts of Past Week - Automotive Digital Marketing ProCom

Top Blog Posts this Week - Automotive Digital Marketing ProCom

Top 20 Automotive Digital Marketing Professional Community Blog Posts of the Past Week

Automotive Marketing Articles and News

 
  • Listed below are the Top 20 Automotive Marketing Blog Posts published during the past week on the Automotive Digital Marketing Professional Community... 
  • Each of these 20 Automotive Marketing and Sales Related articles deserve your attention, comments and readership! 
  • Please visit and read each of these articles to improve your understanding, strategy and tactical execution of automotive marketing and sales best practices.

Top Blog Posts 

Rank
1 Ten Marketing Statistics Recently Released That Car Dealers Should Review

Ten Marketing Statistics Recently Released That Car Dealers Should Review

Added by Ralph Paglia on April 27, 2014
2 "Why Bad News Could be Good News "

"Why Bad News Could be Good News "

Added by Chris Saraceno on April 28, 2014
3 The Bullhorn Necessity of Facebook Ads

The Bullhorn Necessity of Facebook Ads

Added by Tyson Madliger on April 25, 2014
4 It's Time to Tweak Your Twitter Account

It's Time to Tweak Your Twitter Account

Added by Cobalt on April 28, 2014
5 Understanding the Differences Between Adaptive and Responsive Website Design

Understanding the Differences Between Adaptive and Responsive Website Design

Added by J.D. Rucker on October 25, 2013
6 Big Data In Action

Big Data In Action

Added by Ralph Paglia on April 29, 2014
7 Gorgeous Photos versus Real Photos on Social Media Ads

Gorgeous Photos versus Real Photos on Social Media Ads

Added by J.D. Rucker on April 20, 2014
8 Case Study: New ID Scanner Eliminates ID Fraud at Dealerships – While Also Boosting Sales

Case Study: New ID Scanner Eliminates ID Fraud at Dealerships – While Also Boosting Sales

Added by Crystal Hartwell on April 28, 2014
9 Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

Added by J.D. Rucker on April 21, 2014
10 The 3 Commandments Of Facebook

The 3 Commandments Of Facebook

Added by Paul Potratz on April 25, 2014
11 Facebook Cleans Up News Feed Spam: What it Means for Car Dealers

Facebook Cleans Up News Feed Spam: What it Means for Car Dealers

Added by Ralph Paglia on April 30, 2014
12 The 6 Factors That Impact Where Women Get Their Car Serviced

The 6 Factors That Impact Where Women Get Their Car Serviced

Added by Anne Fleming on April 30, 2014
13 #Selfie - Internet Sales 20 Group - Atlantic City, NJ - Subi Ghosh & Dealer Synergy

#Selfie - Internet Sales 20 Group - Atlantic City, NJ - Subi Ghosh & Dealer Synergy

Added by Sean V. Bradley on April 28, 2014
14 Live Chat doesn’t mean thinking outside of the box

Live Chat doesn’t mean thinking outside of the box

Added by Tom LaPointe / CarChat24 on April 29, 2014
15 Buying a Car? Look at the Benefits of Leasing!

Buying a Car? Look at the Benefits of Leasing!

Added by Anne Fleming on April 24, 2014
16 Do You Choose Your Customers Or Do They Choose You?

Do You Choose Your Customers Or Do They Choose You?

Added by Mike Gorun on April 30, 2014
17 Free Nissan Car Care Clinic by Barberino Nissan on May 3, 2014!

Free Nissan Car Care Clinic by Barberino Nissan on May 3, 2014!

Added by Jonathan Morales on April 29, 2014
18 LotPop Reports Auto Dealerships Using its Remote Internet Services are Halving Used Car Aging and Boosting Internet Sales Up to 200 Percent in First 90 Days

LotPop Reports Auto Dealerships Using its Remote Internet Services are Halving Used Car Aging and Boosting Internet Sales Up to 200 Percent in First 90 Days

Added by Jim Leman on April 29, 2014
19 2015 Nissan Murano, the Nissan Resonance Concept

2015 Nissan Murano, the Nissan Resonance Concept

Added by Jonathan Morales on April 28, 2014
20 2015 BMW i8 - What To Expect

2015 BMW i8 - What To Expect

Added by Bill Jayson on April 29, 2014