page contents Automotive Thought Leadership: Ralph Paglia: February 2019 My title page contents

Tuesday, February 26, 2019

Using Social Media For Car Dealer MarCom Strategy

 


Social media changed the way we receive information, and while a few can debate that there really is no need for a press release, the press release is still the best way to get your message out. Now, how can you utilize Twitter, Facebook and other social media platforms for your press release needs? 

Keep these factors in mind.

  • Know Your Audience: Remember that social media platforms have a broad audience, so you want to make sure you are focusing on bloggers and influencers.

  • Showcase Your Website: Make sure you are prompting readers to head over to your company's website, that way they will learn more about your product.

  • Make Sure Your Content is Shareable: Social media is all about shareable conversations. Make sure you steer away from marketing lingo that only a selective few will understand.

Ready to get your press release out there? Use code FEBUARY10 for 10% off your first PRWeb release.

CREATE A FREE ACCOUNT

 


 


Thursday, February 14, 2019

Leads That Result in “No Response”


Is there anything more frustrating than to have your phone chirp with a text notification reading "Please contact me ASAP about your 2014 Accord,"dialing their number 15 seconds later, and they don't answer?


So then you send a text, no response. You call a few hours later, shoot a couple more text messages, and still no response. 

It's easy for customers to shop however they want, but it sure can be difficult for dealers to actually connect with them. Why is that? Is it really just lead quality or response time?

Whether you're an owner, manager, salesperson or anything in between you know this happens, but you already have so much on your plate that finding the time to tackle an issue like this can be nearly impossible. 

Here's the thing, it's not realistic to think that "one day" you will have the time to figure it out. That day never comes. There's just too much to do in today's dealership! 

— The good news? Here at iPD we are the best in the business when it comes to connecting your customers to you.

The way a consumer is handled is the action that opens the door to a sale, and we make sure that no matter how busy your showroom gets every lead is handled quickly and effectively. Of course, we ensure that you have access to all leads, but we take the pressure off you for all the legwork! 

The even better news? Our in-house BDC gets world class results!

These aren't part-time teenagers who don't know the car business. Our BDC is filled with skilled, long tenured, full-time workers that know how to set appointments that actually show up. We're talking nearly 80% pre-screened appointment rates with multiple points of contact including calls, texts, video email, social media, custom branded landing pages, all backed with fresh data directly from the Bureaus. 

Look, the best lead is the one willing to open a dialogue with you right now. Call us now at 813-630-5888, press 1 and let us start connecting buyers in your market with you TODAY!

If you have any questions or thoughts feel free to reach out at any time.

Thanks again!

David Villa
www.AutomotiveDigitalMarketing.com

Tuesday, February 12, 2019

What is Nationalism?

Nationalism is exemplified by loyalty and devotion to a nation.
Especially, a sense of national consciousness exalting one nation above all others. 

In practice, Nationalism places primary emphasis on promotion of its own culture and interests as opposed to, and above those of other nations or groups. Intense nationalism has been one of the primary causes of several major wars and military actions. 

Sunday, February 10, 2019

Hi Tech Accessory Lets Car Dealers Plug Google Assistant Into Their New and Used Cars

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Value Add Accessory and Smart Charger Powers Voice-Assisted Navigation, Calling, Music and More...
Las Vegas, Nevada ​– ​Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and helpful driving experience for everyone. With a simple plug-n-play design, it features far-field microphones with advanced voice-recognition technology from Google that can be connected to almost any car via Bluetooth or auxiliary cable.
Google Assistant is following Amazon Alexa into vehicles. One of the first products to offer the capability is from Anker — just like as one of the first in-vehicle Alexa products.

“Anker Innovations is committed to bringing smart, connected services to cars,” said Steven Yang, CEO of Anker Innovations. “We are thrilled to be working with Google to bring the Google Assistant to our new Roav Bolt smart charger. ”
“Whether it’s through an Android Auto compatible car, your phone, and now, with an easy-to-use car accessory, we want the Google Assistant to be easily accessible when you’re on the road,” said Chris Turkstra, Director of Product Management for the Google Assistant. “We’re excited to work with Anker to offer a powerful and affordable device that works with the Google Assistant to help you safely navigate, stay connected, enjoy entertainment, and find answers and more while driving.

Sleek Design, Powerful Chargers
Roav Bolt’s sleek and compact design is topped with four LED lights to display signature colors of the Google Assistant. Bolt comes ready with a dual mic array containing advanced noise cancellation technology to ensure the Google Assistant hears you clearly. Roav Bolt is also equipped with dual USB ports containing Anker’s patented PowerIQ technology to rapidly charge any mobile device.
“Hey Google, Welcome to Roav.” Simply say, “Hey Google,” or tap the button on Bolt to get to the nearest coffee shop, play your favorite song or podcast, navigate home, read texts, make calls, set reminders, and check your schedule for the day. Proactive voice notifications from the Google Assistant on Bolt help you stay connected, so you don’t miss important alerts such as messages from a loved one or a reminder to pick up dinner.
With Roav Bolt you can also*:
  • Navigation:​ Ask the Google Assistant to help you get to your destination and find the things you need on the go such as current traffic along your route, nearby gas stations, or restaurants and businesses.
  • Enjoy Entertainment:​ Ask the Google Assistant to play your favorite songs, radio stations, audiobooks and podcasts.
  • Communication:​ Call, send a message and read notifications while you’re driving, all with just with your voice. And with proactive notifications, stay connected without needing to look at your phone so you don’t miss important updates while you are in the car - like messages from a loved one or a reminder to pick up dinner.
  • Productivity:​ Order coffee, find a parking spot on the go by using the 3P app or add an item to your shopping list and reminder to stop by the store on your way home.
  • Plan Your Day:​ Get updates on your schedule or the latest weather to help prepare you for the day.
  
Availability and Cost
Roav Bolt is available for pre-order now on ​goroav.com​ and walmart.com for $49.99. For more information, please visit ​www.goroav.com​.

* Some features unavailable on iOS

About ROAV
Roav is an Anker Innovations brand focused on developing in-car products that bring smart, connected services to any driving experience. This includes smart chargers, dashcams and more. For more information, please visit​ ​www.goroav.com​.

About Anker
Anker Innovations is a global leader in charging technology and a developer of consumer products to support smarter audio, driving and the emerging smart home space. This innovation is being led by its five key brands: Anker, Eufy, Nebula, Roav and Soundcore. For more information, please visit www.anker.com​.

About The Google Assistant
Tyler Mallery Public Relations Specialist tyler.mallery@anker.com Bryan Saxton Assistant Public Relations Manager bryan.saxton@anker.com