page contents Automotive Thought Leadership: Ralph Paglia: June 2008 My title page contents

Saturday, June 7, 2008

Ford Motor Company Selects ADP to Manage New Digital Advertising Program for Ford and Lincoln Mercury Dealers

To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program


The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.

This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.


Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".


Contact the Digital Program Headquarters at 866-206-3995 or email us at


An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at:


Ford and Lincoln Mercury Dealers who would like to receive a proposal from the Ford, Lincoln and Mercury Digital Advertising Program for Dealers can complete the online enrollment for an initial Search Engine Analysis at no charge to the dealer at: