page contents Automotive Thought Leadership: Ralph Paglia: 2010 My title page contents

Friday, December 31, 2010

Web Conferencing Apps Reviewed

Why Web Conferencing?

Web Conferences enable users to hold collaborative meetings with interactive whiteboard tools, give sales demonstrations with real-time efficacy, stage presentations with full and select moderator control or hold enhanced, multimedia roundtable discussions. With parallel developments in telephony, such as VoIP, and available full duplex webcam support, users can defray the cost of traditional teleconferencing even further. And, with recording and playback tools available in the leading Web Conferencing Service providers, audience members and authorized users can access meetings, presentations and demonstrations again and again or continually reference whiteboard sessions.

Functionality aside, web conferencing has many economical advantages:

  • Travel expenses: Web Conferencing Services can substantially reduce meeting-related travel expenses.
  • Material expenses: Web Conferencing Services can reduce overhead related to meetings materials.
  • VoIP and beyond: Leading Web Conferencing Services offer VoIP functionality, giving it a serious advantage over traditional teleconferencing and video conferencing.

What to Look for in Web Conferencing Programs

Web Conferencing is a fairly recent development, but one that has evolved rapidly and progressed far beyond its initial functionality and capability in only a few years time. As the Internet has accelerated due to new methods of data transfer and new telecommunications media like VoIP have been developed, Web Conferencing has been enriched further, making it possible for meetings to occur in real-time, with hands-on interaction and advanced multimedia integration.

Despite the advances made by Web Conferencing, not all programs are created equally. Below are the criteria TopTenREVIEWS used to evaluate Web Conferencing Services:

Conferencing Features
Web Conferencing shouldn't be a cheap substitute for physical, location-based conferences. Rather, they should be an improvement upon them or equal to them. By offering a variety of feedback and interactive whiteboard tools, as well as other features to simplify the meeting process and make ad hoc or improvised meetings a possibility, Web Conferencing can improve the quality of meetings, making them more focused, democratic or a combination of both.

Presentation/Demonstration Features
The purpose of web conferencing is to provide a means by which companies can effectively present or demonstrate materials that cannot be done over the phone. A great tool that must be high quality is the whiteboard. The whiteboard allows presenters to draw and hi-light images on the shared desktop image, or a blank white screen. The participants must have the ability to comment and be recognized by the presenter or other users.

Audio/Video Features
With the development of VoIP and other enhanced telephony, as well as the advancement and integration of webcam and video into real-time efficacy, Web Conferencing should have a variety of telephony and webcam/video options to fuel their meetings and give it the personal touch necessary to remain effective. Many users still find traditional call-in/call-back and toll/toll-free telephony to be more effective than newer VoIP technologies. Web Conferencing providers should offer a variety of telephony functionality and, as is evident in the best of those providers, full integration of a variety of telephony methods for added flexibility.

Security Features
As the Internet has advanced, evolved and expanded, so too has its threats. Web Conferencing programs should offer seamless security with user registration and authentication and end-to-end encryption while remaining firewall-friendly.

Web Conferencing is fairly complicated. Even those with experience in teleconferencing and video conferencing may find themselves in need of assistance. Web Conferencing programs should come with built-in help menus and step-by-step guides for every stage of the meeting, from initiation to termination. Web Conferencing Services should also provide technical and helpful resources on their site in the form of tutorials, guides, FAQ sections, knowledgebases, direct chat and moderated forums. Many Web Conferencing providers also offer 24/7 support for meetings.

Ease of Use
It is very easy to become flustered with web conferencing services. They are all very different, but yet accomplish the same thing. The services should have tutorials and step-by-step startup instructions. Navigation between the varying tools should be easy. Relaying your thoughts through the online services should not be hindered because of technical difficulties caused by the program used.

Web Conferencing programs are a functional and cost-effective technology that provides consumers with an alternative to physical, location-based meetings.

Our objective review of Web Conferencing programs rates Netviewer Meet the overall best bet but we stress that the most important measure of any Web Conferencing program is how well it meets your personal needs. Take a look at our review of Adobe Acrobat Connect Pro for another outstanding service that offers Web Conferencingwith simplified pricing. Each of the ranked programs has advantages and disadvantages worth considering.

Coupled with the reviews of each web conferencing service, we have provided learning center articles that will enhance your knowledge of the web conferencing world. If you are questioning if you need these services, be sure to check out our article called, Top 10 Ways Web Conferencing Will Benefit Your Company. We have also expounded on a few more benefits for using online meeting services with our article called,Benefits of Unified Communications.

At TopTenREVIEWS We Do the Research So You Don't Have To.™

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

cell: 505-301-6369 http://RalphPaglia.wordpress.com http://RalphPaglia.blogspot.com 

Thursday, December 30, 2010

She's so fine...

In the immortal words of Robert Palmer; "She's so fine, there's no telling where the money went..." Story of my 2nd marriage!

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369

Automotive Digital Marketing Newsroom: Summary of Activity

Here's what's happened in the Automotive Digital Marketing Newsroom Newsroom in the past day.
> New posts:
> Manuel G Luna commented on Brian Pasch's blog post 'Automotive SEM Study Announced With 8 Weeks Of Free Training':
> Brian Pasch commented on Brian Pasch's blog post 'Automotive SEM Study Announced With 8 Weeks Of Free Training':
> Ken Beam added a blog post:

> Aj Maida replied to Aj Maida's discussion 'Is Google Going to Start Rating the Raters?':
> Patti Swanson added a photo:
> Aj Maida added 2 discussions:
> Missy Jensen commented on Missy Jensen's blog post 'Building Your Dealership's Online Presence':
> Missy Jensen and Isaac Peck are now friends:
> Wendy Clark Hudson updated their profile:
> Ralph Paglia added 50 photos:
> Richard Plat and Wendy Clark Hudson are now friends:
> Ralph Paglia added 13 photos to the album 'Best Automotive Images of 2010':
> Wendy Clark Hudson added 2 events:
> Wendy Clark Hudson added 3 events:

> Ralph Paglia added a blog post:
> Brian Pasch and Stan Sher are now friends:

Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369

When Insults Had Class

Quotes from a Time when Insults had More Class and Less Vitriol…


·         The exchange between Churchill & Lady Astor: She said, "If you were my husband I'd give you poison," and he said, "If you were my wife, I'd drink it."


·         A member of Parliament to Disraeli: "Sir, you will either die on the gallows or of some unspeakable disease." "That depends, Sir," said Disraeli, "on whether I embrace your policies or your mistress."


·         "He had delusions of adequacy." - Walter Kerr


·         "He has all the virtues I dislike and none of the vices I admire." - Winston Churchill


·         "A modest little person, with much to be modest about." – Winston Churchill


·         "I have never killed a man, but I have read many obituaries with great pleasure." - Clarence Darrow


·         "He has never been known to use a word that might send a reader to the dictionary." - William Faulkner (about Ernest Hemingway)
"Poor Faulkner. Does he really think big emotions come from big words?" - Ernest Hemingway (about William Faulkner)


·         "Thank you for sending me a copy of your book; I'll waste no time reading it." - Moses Hadas


·         "He can compress the most words into the smallest idea of any man I know." - Abraham Lincoln


·         "I didn't attend the funeral, but I sent a nice letter saying I approved of it." - Mark Twain


·         "He has no enemies, but is intensely disliked by his friends." - Oscar Wilde


·         "I am enclosing two tickets to the first night of my new play; bring a friend... if you have one." - George Bernard Shaw to Winston
- "Cannot possibly attend first night, will attend second... if there is one." - Winston Churchill, in response.


·         "I feel so miserable without you; it's almost like having you here." - Stephen Bishop


·         "He is a self-made man and worships his creator." - John Bright


·         "I've just learned about his illness. Let's hope it's nothing trivial." - Irvin S. Cobb


·         "He is not only dull himself, he is the cause of dullness in others." - Samuel Johnson


·         "He is simply a shiver looking for a spine to run up." - Paul Keating


·         "There's nothing wrong with you that reincarnation won't cure." Jack E Leonard


·         "He has the attention span of a lightning bolt" - Robert Redford


·         "They never open their mouths without subtracting from the sum of human knowledge." - Thomas Brackett Reed


·         "In order to avoid being called a flirt, she always yielded easily." - Charles, Count Talleyrand


·         "He loves nature in spite of what it did to him." - Forrest Tucker


·         "Why do you sit there looking like an envelope without any address on it?" - Mark Twain


·         "His mother should have thrown him away and kept the stork." - Mae West


·         "Some cause happiness wherever they go; others, whenever they go." - Oscar Wilde


·         "He uses statistics as a drunken man uses lamp-posts... for support rather than illumination. " - Andrew Lang (1844-1912)


·         "He has Van Gogh's ear for music." - Billy Wilder


·         "I've had a perfectly wonderful evening but this wasn't it." - Groucho Marx


Ralph Paglia

cell: 505-301-6369



Tuesday, December 28, 2010

Thursday, December 23, 2010

Bing Grows l Online Holiday Spending l Small Biz Optimism l Behind the Curve

Bing-powered Queries Grow 4%

compete-search-data-nov-10-dec-2010.JPGThe query volume for Bing-powered search engines (which includes Microsoft Bing as well as Yahoo) grew 4.3% from October to November 2010, increasing from about 4.38 million to 4.57 million, according to new data from Compete. As opposed to October 2010, when dramatic 16.2% growth in month-over-month Microsoft query volume (almost 1.9 million to 2.2 million) drove most of the Bing-powered query volume increase, Yahoo was the catalyst in November. Continue Reading »

Online Spending Grows 17% Final Shopping Weekend

comscore-holiday-ecommerce-spend-dec-23-2010.JPGThe final shopping weekend before Christmas (Dec. 18-19, 2010) reached $900 million in retail e-commerce spending, representing a strong 17% growth rate compared to$767 million last year, according to new comScore data. For the first 49 days of the November – December 2010 holiday season (Nov. 1 – Dec. 19), $28.36 billion has been spent online, marking a 12% increase from $25.27 billion the corresponding days last year. Overall online spending during the 2010 holiday season has consistently been running 12% higher than equivalent periods last year as measured by comScore. Continue Reading »

Small Business Owner Optimism Surges

gallup-small-biz-index-dec-2010.JPGThe Wells Fargo/Gallup Small Business Index, a measure of small-business owners' perceptions of their operating environments, surged 24 points in November 2010, from -28 to -4. This represents a sharp improvement from the previous in July 2010 and suggests that small business owners, though still more pessimistic than optimistic overall, are the most positive they have been since hitting roughly zero in April 2009. Continue Reading »

‘Behind the Curve:’ Week Ending Dec. 24, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this holiday-shortened week (we will be taking off tomorrow and Monday, Dec. 27), but still may be worth a peek: US Top 10s Continue Reading »

1 in 4 US Adults Lives in Wireless Phone-only Household

nhis-wireless-only-dec-2010.JPGIn the first six months of 2010, more than one of every four US households (26.6%) did not have a landline telephone but did have at least one wireless telephone, according to preliminary estimates from the National Health Interview Survey (NHIS). Approximately 25% of all adults (or about 57 million adults) lived in households with only wireless telephones; 29% of all children (or more than 21 million children) lived in households with only wireless telephones. Continue Reading »

Consumers Seek Online Coupons in November

comscore-top-10-gaining-categories-nov-10-dec-2010.JPGCoupon sites ranked as the top gaining US web category for November 2010, according to [pdf] new comScore MediaMatrix data. A record 44 million Americans visited a coupon site during month, up 40% from October 2010. Groupon ranked as the number coupon site with 10 million unique visitors (up 54%), followed by with 8.8 million visitors, representing a 400% increase from the prior month. Coupons, Inc. came in third with 6.4 million, while saw 5.4 million, up nearly 1,000% month-over-month. rounded out the top five coupon sites with 5 million visitors, up 20%. Continue Reading »

Tuesday, December 21, 2010

Social Marketing Jobs on Arizona

Social Media Specialist Job

Date: Dec 21, 2010
Location: Scottsdale, AZ, US
Requisition #: DTEC32949
Job Title: Social Media Specialist
Country: United States

State: Arizona

City: Scottsdale

Employment Status: Full Time - Permanent

Division: DS - Technology Solutions

Job Responsibilities:

Social Marketing Specialist is responsible for execution of implementing predefined list of Social Media Marketing and Reputation Management account setups, managing content creation, and content implementation within a large number of social media accounts for each client. Writing and creating blog postings on behalf of clients, client branding through social media (Twitter/YouTube/Facebook, etc) syndicating content created by both client and yourself using multiple content syndication channels and tools. Monitor client reputation via multiple tools designed to alert you (and client) to client's name being mentioned, respond to all posts that mention client, then contacting client designated POC's. Staying aware and up to date on social media marketing trends, and applying knowledge to leverage social media activities effectively. Work with client via phone, web and email to create and manage their social media strategy. Seek and collect information from each client used for generating social media content.

Position location will be in Scottsdale, AZ office, remote candidates will not be considered.

Qualifications Required
(Experience, Skills, Academic):

Experience managing social media, excellent client communication and project management skills, strong writing, notation, and communication skills, ability to work under pressure in fast-paced dynamic work environment.

About ADP Automatic Data Processing, Inc. is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world. We bring 60 years of unrivaled industry experience to the marketplace. Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP's services. ADP serves more than 560,000 organizations in over 60 countries, including nearly 400,000 small business clients and about approximately 26,000 vehicle dealerships.

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

Education: Bachelors

Job Category: Technology

Area of Interest: General Technology

Locations: Arizona, Scottsdale

Nearest Major Market: Phoenix 
Job Segments: Branding, Marketing, Media, Mid-Range, Project Manager, Social Media, Technology

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
cell: 505-301-6369 

Wordpress for Lead Generation: Not Just A Contact Form

Not Just A Contact Form

Joseph Scott | December 21, 2010 at 6:11 pm | Tags: contact-form | Categories: Features | URL:

The short version of this story is that the contact form on has been upgraded. But that leaves out so many of the juicy details :-)

A couple of months ago we took a step back to look at what sort of things the comment form needed and what it could be. While this is still technically a contact form, it is now so much more.

First up, the new interface. Typing in the shortcode still works fine, but we wanted to provide a graphical way for people to manage the form. To do this you click on the 'Add a custom form' button:

Add a new form

Add a new form

That will bring up our new custom form builder:

Form Builder

Form Builder

The form builder gives you a simple, but powerful, set of controls on how your form will look and behave.  Common changes you can do that we think you'll find handy:

  • Add and remove fields
  • Re-order the field list (drag and drop)
  • Select from several types of fields (test, drop down, checkbox, radio button, textarea, etc.)
  • Mark fields as required
  • Enter a specific email address you want the form results sent to
  • Custom subject line for the form results email

Clicking on the 'Add this form to my post' button will insert the shortcode for the form into your post.  If  you forgot something you can either edit the shortcode by hand, or simply click the 'Add custom form' button again and the form builder will re-load the form details and allow you to change them.

Now if we had stopped there, this would still be a great upgrade, but we decided to turn the volume up to 11.

In addition to emailing out the form results, they are now also stored in the WordPress database.  You'll notice a new menu item called 'Feedbacks', just below 'Comments':



The feedback management is patterned after the style of comment management.  Form submissions that Akismet marks as spam are under the 'Spam' section.  If for some reason Akismet made a mistake you can click the 'Not Spam' action and the details will be sent back to Akismet so that it can learn from the mistake.  And because you indicated that it wasn't spam after all, the form results are emailed out again.  You can delete, restore, and permanently delete each entry as well.

For more details check out the updated support documentation on the contact form. For powered blogs we have released this as an update to the Grunion Contact Form plugin, version 2.0.

Add a comment to this post

WordPress | Thanks for flying with WordPress! | Express yourself. Start a blog.

Ralph Paglia
cell: 505-301-6369

Impact of Social Media on Search

The Association of Strategic Marketing Presents

The Impact of Social Media on Search

AUDIO CONFERENCE | February 10, 2011 @ 1:00 PM ET

FREE Audio Conference with new ASM Membership

Membership + Audio Conference $295 + $149 Register Now!
Audio Conference Only $149 Register Now!

Social Media is being poised as the #1 online marketing tool and the idea of Search of lesser importance has marketers confused. Good marketers need to know how, where and how much of their resources to contribute to Social Media versus SEO and Paid Search.

This audio conference shares where SEO and Social Media have been, where they are going and how to effectively build a strategy to make use of them as a cohesive unit to drive business using the Web. You will learn not only the backbone of professional SEO, but how to create compelling Social Media content that drives real-time search visibility. Finally, I will share how to optimize on-site tools such as blogs, online communities, FAQs and more to drive user interest and search exposure for business-driving keywords.

5 Reasons to Attend

  • Learn how to create an effective Social Media strategy
  • Discover which networks fit your business the best
  • Gain an understanding of keyword influence
  • Build a relevant community on your website
  • Increase your search visibility using Social Media!
View Complete Agenda


Jasmine Sandler
Agent-cy Online Marketing, Inc.

Membership Benefits

  • Free Audio Conference with new ASM Membership
  • $100 discount on all future audio conferences.
Learn about ASM Membership


Member: $49
Non-Member: $149

Registration is easy!

Seminar ID:386602
Priority code:1104-1544-52

Register Online
Member: $49
Non-Member: $149
Can't Attend?

Audio Recording & Manual
Member$49 Add to Cart
Colleague Quotes

"I have above average e-marketing knowledge and I thought this entire seminar was excellent. I definitely learned something." - Kim Lloyd

This seminar qualifies for 0.5 credits toward your CMM certificate


Association of Strategic Marketing | 2510 Alpine Rd. | Eau Claire, WI | 54703

Ralph Paglia
cell: 505-301-6369

Monday, December 20, 2010

Phone number for Webinar


Paragon Case Study Webinar Phone Number:





Sharon O'Connell

301.437.3644 C

703.661.3350 O


CONFIDENTIALITY NOTICE: The information contained in this transmission is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material.  If you are not the intended recipient of this information, do not review, retransmit, disclose, disseminate, use, or take any action in reliance upon this information.  If you received this transmission in error, please contact the sender and destroy all printed copies and delete the material from all computers