page contents Automotive Thought Leadership: Ralph Paglia: Social Media Marketing and Reputation Management Software My title page contents

Monday, June 14, 2010

Social Media Marketing and Reputation Management Software

Promising a social-media experience specifically tuned for the enterprise, Jive Software is launching the Social Business Software category this week with a new platform for CIOs that incorporates the full Twitter firehose, mobile social tools from customers/integrator CSC, and a presence on the Google Apps Marketplace.
In some ways, privately held Jive is an unlikely candidate for such an ambitious undertaking: while well-known among its customers and the social-media community, it's still an outsider in the enterprise world and among many CIOs. Run until recently by its founders, the company to date has done a superb job of developing a great set of technologies but has not fully articulated a deep and broad strategic plan for enterprise value and deployment.

Location:Jive Enterprise Software

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