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Thursday, July 15, 2010

Help Wanted: Social Media Specialist

Social Media Specialist

Our clients are America's leading new and used car dealers and we seek to hire additional social media specialists. This individual will play a lead role in the development and implementation of social media presence.

The succesfull incumbent will implement, monitor, report and analyze dealer campaigns and be responsible for the overall success. 
Qualified candidates must be passionate, value a collaborative environment and have a committed voice in Social Media. They will be responsible for ensuring the close integration with the overall strategy and activities of the dealership's Internet Sales, e-commerce and marketing departments.


The job entails the following outputs but is not limited to other outputs:

- Ensure that the online feedback analytics platform is updated and integrated with the overall social media strategy
- Ensure that there is close coordination with the web portal supervisor, analyst and e-marketing manager to ensure that the SEO, PPC and overall ranking and technical considerations are adhered to
- Manage the Online reputation management platform and liaise with the analyst daily to compile the data into management reports
- Ensure close coordination between all relevant departments such as marketing, customer care - on a daily basis
- Maximize online presence by implementing creative, strategic and tactical online marketing plans for social media including brand websites, facebook, twitter and other relevant online and emerging sites. 
- Utilize and manage social bookmarking initiatives (Digg, StumbleUpon, Reddit, Fark, etc.)
- Manage Search Engine Optimization (SEO) integration process with E-Marketing Manager and the Analyst. 
- Drive the collection of assets, approvals and information for all sections of the sites from internal brand sources such as marketing, senior management and legal. 
- Manage the overall budget as well as monetize the effort by driving consumers to the clients website and ensuring focus on acquisition and long term retention
- Monitor and engage, when necessary, in brand related online conversations. 
- Duties also include online advocacy, blog research and writing, community-outreach efforts, promotions, etc.
- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
- Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
- Set up campaign calendars, create monthly progress reports and campaign summary reports.
- Meet daily/weekly with brand and public relations teams to discuss trends, postings, article reviews, etc. - Organize, develop and maintain a variety of marketing elements including, but not limited to: updating and maintaining the brands' social websites (which may include a blog and feedback analytics platform) with new images, content and product information on a continual basis.- Manage outside agency-produced projects - co-write creative brief with brand manager and digital agency provided scope of work. Provide all client feedback and ensure assignments are completed accurately, on time and according to brand standards. 
- Complete other assignments related to growing social media outlets.


• Experience with CRM systems and customer support or web ticket based support systems.
• Two to three years experience working with online social networking as new and developing platforms
• One year experience in working on Wordpress, including updating content and administration
• Understand the social networking environment, including understanding of the Open Graph protocol
• Experience in administrating social listening and tracking systems, including sentiment rating and analysis
• Strong project management and organization skills
• Must be able to work within a team structure
• Experience in working with website analytics platforms including Google Analytics
• Web 2.0 knowledge and a passion for new media and technology.
• Active on social networks and active social networking accounts on Facebook, Twitter and LinkedIn
• Excellent verbal, written and interpersonal communication skills
• Must be able to multitask and work under pressure
• Understand the technical elements of building and managing websites
• Understanding of the Search Engine Optimization process and how it relates to social networking
• Must have experience in dealing with and managing outside agencies
• Experience with Photoshop, Dreamweaver, HTML, CSS, RSS, and/or JavaScript a plus.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 

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