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Thursday, September 2, 2010

Digital Dealer Conference: Last Chance for Early Bird Registration Rates! Don’t Get Left Out. Register Now!

Attention general managers and dealer principals: Many dealerships are bringing multiple management personnel with responsibility throughout the store. They tell us that there's so much content offered, they can no longer rely on 1 or 2 people to absorb it all. Here's a sample from more than 70 sessions planned:

The Evolution of Business Development: The Hybrid BDC
Enhance your "playbook" to clearly outline your team's improved process, preparing everyone with today's most effective tools and techniques

Success favors the prepared mind! A hybrid BDC can increase net profit with business development representatives and Internet sales specialists as a hybrid car does with gas and electricity. Different forms of power for maximum efficiency! Tools such as live chat, digital cameras and mobile devices can be used to exceed a 25% increase in web site lead conversion and social networking growth. Proven techniques and skill sets will double your conversations (avoid getting an excuse when getting through), appointments and call backs by leaving unique messages. How to move beyond the "low hanging fruit" and ensure that every customer receives accountable and effective follow-up.

imageGlynn Rodean is president and CEO of New Vision Sales Inc. Rodean teaches a methodology of sales, management and business development from years of experience that produced record setting volume and profit.   As a sales professional, Glynn exceeded 50 cars a month, installed his first BDC in 1998 and achieved over a million dollars in monthly variable gross. Glynn speaks at seminars, workshops and consults with dealers across North America. The NVS Call Center is an extension of Glynn's experience. He has trained thousands of people, written numerous articles, customizes sales playbooks and is the author of "Own the Phone!" 

Do It Yourself Strategies
Proven techniques for building the right team, as well as tips and strategies that will help turn your photo taking, Facebook and lead generating activities into sales.

This session will speak to the importance hiring the right people who can execute on your internet strategy. The self-selection process will help you maximize performance based on areas of responsibility, capability, performance and accountability.

Additionally, we'll discuss how to:

  • Create your own picture taking process
  • Track sales by lead provider in your DMS
  • Take your pay-per-click in-house
  • Leverage social media across the group
  • Address the unique nuances of having different people responsible for selling versus pricing used car inventory

Examples during the presentation will come from the store and corporate level.

imageJim Flint is the corporate director of Interactive Sales and Marketing for the John Eagle Dealerships, a multi-line, multi-state group of dealerships. His focus is on crafting innovative interactive marketing plans that grow leads and increase conversion ratios, sales and profitability.

With more than 13 years of experience in automotive sales and marketing, Flint knows what it takes to drive retail sales in tough business climates. He's been responsible for the development of integrated business plans for Toyota, Nissan and Mazda. His combination of sales operations, financial analysis and marketing has given him broad experience in developing solutions that drive real-time, bottom-line results.

The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits

  • Who Should Attend?
    • General managers
    • Dealer principals
    • Internet sales managers
    • E-commerce directors
    • BDC managers
    • CRM managers
    • Pre-owned managers
    • F&I managers
    • Fixed operations managers
  • A full schedule of sessions:
    • Over 70 workshops to choose from
    • Learn from the top practitioners, trainers, consultants and thought leaders in the industry
    • 7 concurrent sessions
    • Savvy dealerships bring as many as 7 people so they can cover ALL the sessions
  • Unparalleled peer networking and idea sharing;
    • Formalized peer networking roundtables segmented by dealership size at the start and end of the conference
    • Networking and problem solving with dealership managers from across the US during food and social functions
    • Learn from fellow practitioners who have already solved the problems you're dealing with
  • Exposition with vendors that successful Internet dealers need to know:
    • An exhibit hall bigger than a football field
    • More than 70 companies exhibiting and demonstrating the latest and greatest technologies and solutions
    • Nowhere else you can learn so much in such a short period of time

Sign up now! Early bird pricing ends September 3!
Go to to learn more.
Click on the Registration tab to register.
See you there!

Dealer Communications, 330 Franklin Rd. Suite 135A, Box 386, Brentwood, TN 37027

Ralph Paglia
Director - Digital Marketing Solutions
ADP Dealer Services
cell: 505-301-6369

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