page contents Automotive Thought Leadership: Ralph Paglia: OCTOBER FORD E-NEWS My title page contents

Wednesday, October 6, 2010


New Ford Focus to star in real-time road rally

Imagine The Amazing Race, but with a Ford twist. Ford is teaming up with the co-creators of the popular reality show to create Focus Rally: America, the first interactive real-time road rally featuring the all-new 2012 Ford Focus. The five-week digital reality show begins taping in February and will be streamed on Hulu. Six teams of two people will drive the new Focus, competing against one another to complete tasks in a cross-country road rally adventure. Consumers will be able to engage with Focus Rally: America in three ways: watching the show on Hulu, becoming fans and followers of the rally teams on Facebook, and actively playing along in challenges to support their favorite team.

Angie Kozleski | | 313.323.1984

Social media influencers to get shot at ultimate test drive of new Ford Focus

Ford has created a test drive like no other to kick-start the launch of the new Ford Focus – the flagship in a new generation of global products from Ford. The "Focus Global Test Drive – Start More Than a Car" program invites bloggers, social media mavens and Facebook friends to the first global consumer test drives of the Focus to share their experiences with friends and followers. Fifty winners from around the world will travel to Europe with a guest in early 2011 to spend two days discovering the new Focus and sharing their experiences.

Mark Schirmer | | 313.390.8647

AutoWeek Magazine: Focus ST puts the fun in Paris Motor Show

AutoWeek named the Ford Focus ST the "Most Fun" vehicle of the 2010 Paris Motor Show. High praise indeed, considering the Focus ST beat out the Porsche 911 Speedster, Ferrari SA Aperta, Audi E-tron Spyder and Audi quattro concept at the biennial gathering in Paris. Boasting exhilarating performance and an addictive sound, the muscular ST, along with the sporty five-door hatch, sleek four-door sedan and stylish wagon were revealed in full detail at the Paris show ahead of the car's production start in Europe and North America in late 2010.

Mark Schirmer | | 313.390.8647

Lincoln showcases luxury, technology in new ad campaign

The Lincoln brand has unveiled a new ad campaign, the latest step in creating a look that demonstrates to customers they are getting more than just luxury with a Lincoln product. When customers see the "Smarter Than Luxury" ads, they will know they are looking at a brand with even more exciting products and technologies that are arriving in Lincoln showrooms now. Actor John Slattery appears in the new ads, with a print ad campaign coinciding with the TV ads. Both feature the 2011 Lincoln MKX and Lincoln MKZ Hybrid.

Christian Bokich | | 313.621.2936

Ford looks to algae as next-generation renewable fuel

Ford scientists are working to understand the suitability of renewable sources such as algae as potential automotive biofuels. This effort is an integral part of Ford's desire to better understand the use of biomass to produce future biofuels as part of an overall strategy to reduce the nation's dependence on foreign oil and address climate change. In fact, industry forecasters and trend magazines such as The Futurist have highlighted "algae for oil" as one of the hottest technologies and thought-provoking ideas for 2010.

Dan Pierce | | 313.594.0949

Ford demonstrates ongoing commitment to breast cancer awareness

For Ford Warriors in Pink, the drive to increase breast cancer awareness continues 365 days a year. Since October is National Breast Cancer Awareness month, Ford is launching a month-long social media program tied to the Warriors in Pink program on Facebook to raise additional funds and encourage more people to join in the fight to eradicate breast cancer, which claims more than 450,000 lives a year. It's Ford's way of spreading the message throughout the virtual community. Ford also demonstrated its support through the symbolic lighting of Ford World Headquarters in pink. In its 16th year as National Series Sponsor of Susan G. Komen Race for the Cure®, Ford has dedicated more than $105 million to the cause.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
cell: 505-301-6369 
office: 480-421-5005

Recommended Ralph Links: 

No comments:

Post a Comment

Enter your comments or questions here...