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Wednesday, February 16, 2011

New 'Crazy Kevin' ad campaign launches for Explorer

New 'Crazy Kevin' ad campaign launches for Explorer

The reinvented 2011 Ford Explorer has gone "crazy" – well, maybe not literally, but it is the star of a hilarious new urban advertising campaign featuring comedian and actor Kevin Hart. "Crazy Kevin," the new campaign, debuted during The Game on BET; the 60-second TV ad will air during the 2011 NBA All-Star Game Sunday at 8 p.m. EST on TNT. The campaign features TV ads, print, radio and digital executions highlighting key features found on Explorer like the unique Terrain Management System™ and class-exclusive rear inflatable seat belts.

Michelle Matthews-Alexander | | 313.585.4060

Focus Global Test drivers – stoked and ready

Anticipation is building for the 100 participants in Focus Global Test Drive kicking off this weekend in Spain. These consumers and bloggers will be among the first outsiders to put the all-new Ford Focus through its paces. The program offers something for everyone: Participants enjoy the experience of a lifetime, Ford engineers get rapid feedback from these social media mavens, and the test drivers' preferred charities are the beneficiaries of $10,000 each. The driving challenges will take place at a private proving grounds facility near Madrid.

Mark Schirmer | | 313.390.8647

Ford's Gimme the Gig band search wraps up

Ford and Grammy® Award-winning producer Don Was have announced the culmination of their seven-month competition, titled Gimme the Gig, sponsored by the 2011 Ford Fiesta. The grand prize-winning band will be chosen during a live performance Thursday at the world-famous Whiskey A Go Go in Los Angeles. The event will showcase performances by the seven top-voted up-and-coming bands selected from a pool of 2,500 applicants. Legendary producer Was will host the competition.

Octavio Navarro | | 949.242.6676

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
c: 505-301-6369 

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