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Tuesday, March 22, 2011

Industry Thought Leader, Ralph Paglia Explains Integrated Social Media Marketing for Dealers

Industry Thought Leader Explains Integrated Social Media Marketing for Dealers

2011-03-18
By Digital Dealer Conference

Vice President of Digital at Tier 10 Marketing, Ralph Paglia, is sharing his insights with automotive dealers on how to create successful viral marketing campaigns

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CONTACT: Susan Tyson
Dealer Communications
312-558-1799
styson@dealer-communications.com

Industry Thought Leader Explains Integrated Social Media Marketing for Dealers

CHICAGO, IL – March 18, 2011 – Vice President of Digital at Tier 10 Marketing, Ralph Paglia, is sharing his insights with automotive dealers on how to create successful viral marketing campaigns using contests and a system of sharing entries among friends and co-workers to spread the word.

Paglia notes that there seems to be no limit to what social media can do, but can it help drive a profitable business into today's dealership? According to Paglia, there are several case studies from dealerships of social media marketing initiatives that have produced measurable and successful results for the dealers that executed them. Each case study shows coordination with both off-line and online communication channels driven by an integrated marketing strategy. 
How can a dealership create a viral marketing impact using contests and a system that rewards consumers for spreading the word about the dealership? Do they work? There are dealers who have done what many consider to be the future of marketing…today. Paglia offers advice to dealers on:

• Create a Facebook advertising campaign that drives dramatic increases in a dealership's Facebook fan base.
• How to create successful viral marketing campaigns using contests.
• Use the little known Facebook page "updates" application as a free marketing tool to send messages and links to all of the dealership's Facebook fans without spam filter interference.
• Design and build an online contest that uses prizes and awards to drive automotive consumers towards submitting contest entries that create an active and dynamic marketing database for the dealership.
• Connect the dealership's blogs, social media accounts and profiles with Facebook, Twitter, YouTube and other sites so that dealers can post once and have their messaging, photos and videos appear in many places across the social web.
• How to use Google Analytics, content syndication, article marketing, Facebook pages, Twitter link campaigns and a dealership's Facebook Fan base as a marketing database.

Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing. Ralph is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. Ralph has presented critically acclaimed workshops at each of the 9 previous Digital Dealer® Conferences& Expositions.

Ralph Paglia will be speaking to dealers about integrated social media marketing at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Ralph Paglia and other speakers, visit: www.digitaldealerconference.com

ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION 
The 10th Digital Dealer® Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918

In the Car Business? Really? Then you are a member: http://ADM.fm 

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