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Friday, April 1, 2011

HootSuite Pivot News Leak

Sent to: Board, Investors and Friends,
Things have been going really well at HootSuite for the last while, but after watching the massive growth of Zynga and the likes, I've been thinking a lot about if we are in the right business? Building on top of third party platforms can be challenging, and the team and I want a change. I know that this will come as a surprise, but as of today we're pivoting business models with the launch of Happy Owls (screenshot and link to private beta below). This game is really addictive and I think we stand a great shot of making an even bigger splash in a really fun market. 

As always I appreciate your support, and please keep confidential until our public announcement on Monday. 
Ryan Holmes, CEO
HootSuite - Social Media Dashboard

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
cell: 505-301-6369 
fax: 801-340-8918
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