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Thursday, June 16, 2011

Facebook Advertising and Page Updates



The Facebook Post




Amplify your Page posts with Sponsored Stories



When you post a photo, video, link, or ask a question on your Page, you only reach a subset of your fans via the News Feed. Use Page Post Sponsored Stories to get more distribution for your Page posts. To extend the reach of your posts beyond current fans, use Page Post Like Sponsored Stories. Both Page Post and Page Post Like Sponsored Stories appear on the right-hand side of Facebook. Check out the Page Post Sponsored Stories Guide to learn more.




Manage multiple accounts more efficiently



Account Groups is a new, easier way for you to manage your ad strategies on Facebook. Account Groups enables you to group together and access multiple Facebook advertising accounts simultaneously. Check out the How-to Guide and the Account Structure Best Practices Guide to get started.




Free webinar on how to engage with your customers



We're hosting a live panel with digital marketing experts from Levi's and Subway who will offer tips and answer your questions on building customer engagement and loyalty on Facebook. To watch the free webinar, tune in to Facebook Live on Thursday, June 23 from 11:30 am-12:00 pm PST. We encourage you to RSVP and submit questions in advance. On Facebook Live, you can also view our previous webinars, such as "New Ads Manager," which explains the benefits of the redesign of Ads Manager.




FACEBOOK CASE STUDY This maker of oversized plushies such as the platypus, narwhal and top-selling Squishable Panda now sees 15 percent of its sales from people coming from its Facebook Page to its website. The targeting available with Facebook Ads allows the small business to reach its most likely customers, including fans of Anime and science fiction. The company has taken things one step further, relying on its Facebook fans to decide what products it should produce next. For more, read the full case study.

Do you have a Facebook Ads success story to share? Share it with us for a chance to have your story featured.







·  Guide to Facebook Ads

·  Facebook Ads Page

·  Help Discussion Tool
    Help Discussion Tool

·  Facebook Pages

·  Facebook Blog

·  Facebook Developers Blog


Want an easy way to keep fans engaged with your Page? Create a conversation calendar to help you schedule what and when you post to keep your Page content up to date. Check out examples in our Pages Optimization Guide. To add fans to your Page, consider using Facebook Ads to encourage people to like your Page and to interact with your business on Facebook.

Go to your Ads Manager


Become an expert with the Facebook Ads Webinar Center
Our Webinar Center provides you with on-demand tutorials to help you develop successful Facebook Ads for your business.

Visit the Webinar Center


Targeting Facebook fans can reduce acquisition costs
TBG Digital reports that advertisers can reduce acquisition costs by 15 percent for purchases by targeting Facebook fans.

Companies say social media rivals e-mail for business-to-business marketing
eMarketer reports that the majority of marketers use social media for six hours or more each week, with Facebook the most used by small businesses.

Sponsored Stories get 50 million Likes a day
AdWeek reports that Facebook's Sponsored Stories lead to people being twice as likely to recall a business and four times as likely to take action.


For more tips, news, case studies and product updates, please visit the
Facebook Ads Page.


Facebook, Inc. P.O. Box 10005, Palo Alto, CA 94303.

Ralph Paglia
Vice President

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