page contents Automotive Thought Leadership: Ralph Paglia: Web 3.0 means that dealers are no longer the sole spokesperson for their brand My title page contents

Friday, June 24, 2011

Web 3.0 means that dealers are no longer the sole spokesperson for their brand

Web 3.0 means that dealers are no longer the sole spokesperson for their brand or reputation. The marriage of personalization and social media exposes potential customers to dozens of independent points of view before a visitor ever reaches your website or showroom. Identify the influencers who will reach your customers first and turn them into passionate advocates for your dealership's brand. The result is a positive impression of your business and a strong preference to choose you within the ranks of local customers who have yet to see your site.

Ralph Paglia


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