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Saturday, July 9, 2011

Ralph Paglia to Speak at Huntington Beach Automotive Conference

Ralph Paglia to Speak at Huntington Beach Automotive Conference

Vice President of Digital at Tier 10 Marketing, Ralph Paglia, will reveal "Digital Guerilla Marketing Strategies and Tactics" at the Huntington Beach Pit Stop tour for car dealers.

 
 
Ralph Paglia
Ralph Paglia
– Jul 07, 2011 – Eatontown, NJ – PCG Digital Marketing is pleased to announce that noted digital marketing specialist, Ralph Paglia, has joined the roster of expert speakers that will discuss the latest trends in automotive marketing strategies at the multi-city Pit Stop tours this summer. Paglia will be speaking at the Huntington Beach Pit Stop marketing conference for car dealers July 16th and 17th. 

Paglia's hands-on workshop, entitled "Digital Guerilla Marketing Strategies and Tactics", will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.  According to Paglia, "no dealer should try these techniques without knowing the risks and returns". 

The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer.  The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind.  Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more. 

Along with Ralph Paglia, PCG and the Pit Stop team welcome leading expert speakers including AJ LeBlanc, Paul Potratz, David Page, Keith Shetterly, Scott Falcone and more. 

The Huntington Beach PCG Pit Stop will take place on July 16th and 17th at the Hyatt Regency Huntington Beach. 

To register for the PCG Pit Stop® program or for more information, visit 
http://www.pcgpitstop.com . 

About Ralph Paglia 

Ralph Paglia has 20+ years of leadership in information technology enabled automotive marketing strategies and tactical implementation. Widely known as the outspoken Director of Digital Marketing at ADP Dealer Services, Ralph is now the Vice President of Digital at Tier 10 Marketing. Ralph is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. 

About PCG Digital Marketing 
PCG Digital Marketing (
http://www.pcgdigitalmarketing.com) is a full service digital marketing agency that serves the Automotive Industry.  PCG is nationally recognized as a leader in Automotive Search Engine Optimization (SEO) and automotive digital marketing.   

Brian Pasch, CEO and founder of PCG Digital Marketing is an active blogger, writer and speaker at automotive conferences, 20 Groups and digital marketing forums.  PCG Digital Marketing is also the creator of the Automotive Website Awards, which recognizes the best automotive websites platforms based on their search marketing effectiveness, the Digital Marketing Strategies Conference and Automotive Marketing Boot Camp. 

Media Contact: 
Carrie Hemphill 
PCG Digital Marketing 
732-450-8200 ext 2 
carrie@pcgmailer.com
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Ralph Paglia

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