page contents Automotive Thought Leadership: Ralph Paglia: Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community My title page contents

Monday, August 8, 2011

Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community

Are Car Dealers Apathetic About Social Media Marketing? - Automotive Digital Marketing Professional Community

Reputation Management is Primary Objective - While offline forms of word-of-mouth remain critical for all automotive franchise brands, and certainly for small or locally based independent car dealers and businesses of all kinds, social media also plays a valuable role by giving customers a wider voice for their dealership experience reviews, product and dealer recommendations and helping to amplify that voice beyond their immediate circle of friends, family and colleagues.

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