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Thursday, September 8, 2011

Edmunds.com Launches Used Car Inventory Marketing for Car Dealers - Automotive Digital Marketing Professional Community

Edmunds.com Launches Used Car Inventory Marketing for Car Dealers - Automotive Digital Marketing Professional Community

“Dealers participating in the early pilot program gave us tremendous feedback about its success, so we’re excited to open up this opportunity to all dealers across the country who are ready to support the needs of Edmunds’ in-market consumers,” said Edmunds.com Sr. Vice President Donna Sechrist. “Matching up used-car shoppers with local dealers is another example of how Edmunds.com is continuing to expand the ways that buyers and car dealers can connect easily and efficiently.”

The used car tool allows shoppers to browse vehicles in their markets by selecting preferences across several critical categories such as make and model, mileage, model year and price. Shoppers can further narrow vehicles by identifying special features, colors and trim levels. Local-area results are then presented to the shopper together with the listing dealer’s email and phone number.

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