page contents Automotive Thought Leadership: Ralph Paglia: One on One With A Car Dealer, American Style... - Automotive Digital Marketing Professional Community My title page contents

Thursday, September 1, 2011

One on One With A Car Dealer, American Style... - Automotive Digital Marketing Professional Community

One on One With A Car Dealer, American Style... - Automotive Digital Marketing Professional Community

The dealership earns some money, the salesperson earns a commission, maybe the f&i manager earns something, etc. So the salesperson gets that commission, then goes down to the local furniture store, buys that couch and a new kitchen table. The furniture store earns money, the furniture salesperson earns a commission (and maybe goes down to buy that car they need so bad), then the delivery guys earn some money, and it just keeps going and going.

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