page contents Automotive Thought Leadership: Ralph Paglia: Three Ideals For Social Marketing Success, Part 1 - Automotive Digital Marketing Professional Community My title page contents

Thursday, September 1, 2011

Three Ideals For Social Marketing Success, Part 1 - Automotive Digital Marketing Professional Community

Three Ideals For Social Marketing Success, Part 1 - Automotive Digital Marketing Professional Community

Engagement Is A Precursor For Brand Advocacy - In order to create brand advocacy you must first engage your community, in other words, converse with people, if you ever hope to influence word-of-mouth. Big, national brands, have the ability to create communities around the power of their brand alone but local businesses have something even more powerful... the community.

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