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Saturday, November 26, 2011

What is Automotive SEO these Days?

Brian Pasch states: "Dealers can't know in...
Ralph Paglia1:45pm Nov 26
Brian Pasch states: "Dealers can't know in advance which digital assets a consumer will connect with so they should be providing multiple choice paths that include: videos, blogs, social media, content syndication, microsites, and of course a strong website. An SEO specialist also has to advise dealers about their online reputation because of the frequency that review websites appear for searches on their name. Bad reviews impact consumers during the Zero Moment of Truth so dealers need to have a multi-platform approach to collecting customer reviews." The article includes illustrations and charts that go a long way towards delivering Automotive SEO insights.
By the way what is Automotive SEO again? - Automotive Digital Marketing Professional Community
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT sayin... 

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