page contents Automotive Thought Leadership: Ralph Paglia: Price negotiations are "the piece of the ... My title page contents

Wednesday, January 18, 2012

Price negotiations are "the piece of the ...

Ralph Paglia shared a post with you on Google+. Google+ makes sharing on the web more like sharing in real life. Learn more.
Join Google+
Price negotiations are "the piece of the pie that shoppers say they are the most dissatisfied with," said Arianne Walker, a senior director at J.D. Power & Associates, the automotive research firm.

About 4 out of 5 shoppers now go to the Internet and seek out some sort of information about the autos they are interested in, including price data, Walker said.

TrueCar "provides consumers with a decent amount of information," Walker said. "Just by going to the site you are given the details about which dealership has the model you are looking for and the price, and that's probably a more acceptable model for many consumers."

But Walker cautioned that many shoppers remain wary of providing any personal information — either to the TrueCar system or other sales referral sites — out of fear that they will face a deluge of emails and phone calls from pesky car sales representatives. So some consumers will still be wary.
Los Angeles Times Reports Honda Fighting TrueCar - Automotive Digital Marketing Professional Community
Honda in fight with over prices displayed online Honda has told its dealers that it won't give them advertising allowances if they offer vehicles b…
View or comment on Ralph Paglia's post »
You received this message because Ralph Paglia shared it with Unsubscribe from these emails.

No comments:

Post a Comment

Enter your feedback, comments or questions here...