page contents Automotive Thought Leadership: Ralph Paglia: Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes - Automotive Digital Marketing Professional Community My title page contents

Thursday, February 9, 2012

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes - Automotive Digital Marketing Professional Community

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

Ralph Paglia states: "There is no doubt that the Rob Fontano inspired 2012 Infiniti G37 video presentation from Infiniti of Lisle is an excellent piece of work, and for that matter, almost all videos produced by dealerships are better than none at all... But, what will resonate with automotive consumers as being genuine, authentic and relevant to their real world needs? The highly produced, or the more personalized and authentic?" Use the link provided to read the entire article and view the embedded video examples showcased...

Source: Automotive Digital Marketing Professional Community

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