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Sunday, February 19, 2012

The Capital Grille Understands the Importance of Reputation, Do You? - Automotive Digital Marketing Professional Community

The Capital Grille Understands the Importance of Reputation, Do You?

When we got home, I saw a card attached to the bag that read “We are glad you enjoyed your meal enough to take some home with you. Thank you for dining with us, we appreciate your business” and it was signed “Chef Mitch”. I thought to myself “seriously? It’s just a doggie bag”, but there it is again, finding ways to surprise customers to make the experience unique. Is this something your service department can do? Possibly leave a card on the customer’s dashboard that reads something like “We appreciate you trusting us with your car ‘s oil change. We consider it a privilege to service your vehicle. Thank you for your business.” And then signed by the Service Manager? Do your customers really get how much you appreciate them?

Source: Automotive Digital Marketing Professional Community

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