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Thursday, February 16, 2012

From the Trenches - It's not Rocket Science - Automotive Digital Marketing Professional Community

From the Trenches - It's not Rocket Science

Tom Gorham writes: "Marketing is and isn't a science. It is based on emotions. And we can measure averages. But the truth is, we have to appeal to human emotions.
Stop being a measuring machine and a marketing machine and start to think about how your customer feels. It's elementary, my dear Watson."

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