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Friday, February 24, 2012

Google Automotive Shopping Behavior Study 2011 - Automotive Marketing

Google Automotive Shopping Behavior Study 2011

Insights from this year's auto buyflow study include:
- 81% of auto shoppers decide within 3 months (vs. 67% in 2009).
- Safety, utility and fuel efficiency are among the attributes top of mind for shoppers.
- Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites.
- Rely on Mobile Devices to shop and research on the go.
- Place a high degree of value on videos


Source: Automotive Digital Marketing Professional Community

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