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Sunday, February 19, 2012

Most importantly, social media is about human...

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Most importantly, social media is about human interaction. Do not let the technology involved scare you or fool you into thinking it will market your brand on its own. Social media, be it Facebook, Twitter, Google+ or Instagram, is a delivery mechanism… and a spectacular one, at that. YOU are the driver of that machine; make sure it reflects the personality of the brand and conducts itself with the utmost transparency.
Social Media: A Machine for Creative Content and Human Engagement [INFOGRAPHIC]
The technology that enables social media platforms to run is at the cutting edge of website design and development. The power of social media, though, is in the humanity of its users.
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