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Sunday, February 19, 2012

Real-Time Insights Take Precedence - Coupled...

Real-Time Insights Take Precedence - Coupled with this appetite for experimentation, marketers are seeing a growing need to obtain their data in real time. Roughly 3 in 5 company marketers agree that real-time insights now with 80% accuracy are more important than insights with 100% accuracy in 3 months' time. An even larger proportion of agency respondents (66%) feel the same way.
Online Data Drives Offline Experience Optimization - Automotive Digital Marketing Professional Community
Online Data Seen Key to Optimizing Offline Experience 90% of global company marketers believe that using online data to optimize the offline experience will be…
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