page contents Automotive Thought Leadership: Ralph Paglia: Measuring your fan base is quite easy, and... My title page contents

Monday, March 19, 2012

Measuring your fan base is quite easy, and...

Measuring your fan base is quite easy, and is determined by asking one simple question: "How likely is it that you would recommend this company to a friend or colleague?" This one question, when measured properly, offers a more accurate way of gauging customers' real loyalty to a company, instead of mere satisfaction in the services it provides. Because really, what is the ultimate act of loyalty, but to place one's reputation on the line and recommend a company to someone else?
Net Promoter: The Ultimate Question and the One Number You Need to Grow - Automotive Digital Marketing Professional Community
If you are asking whether customers are satisfied with your service—you're asking the wrong question.  If you are measuring and trying to increase your custome…
View or comment on Ralph Paglia's post »
Google+ makes sharing on the web more like sharing in real life. Learn more.
Join Google+
You received this message because Ralph Paglia shared it with Unsubscribe from these emails.

No comments:

Post a Comment

Enter your feedback, comments or questions here...