page contents Automotive Thought Leadership: Ralph Paglia: Many thanks to Paul Portratz for a powerful... My title page contents

Wednesday, April 25, 2012

Many thanks to Paul Portratz for a powerful...

Many thanks to Paul Portratz for a powerful Think Tank Tuesday video message about putting people into advertising for car dealers... Paul's message is corroborated by research I was involved with at a major car company focused upon online digital advertising... Ads that feature a real person's face in the creative outperformed ads that only featured vehicle imagery by more than a 40% lift in Click Through Rates. The bottom line is that people are visually attracted to images and video of people...
View or comment on Ralph Paglia's post »
Google+ makes sharing on the web more like sharing in real life. Learn more.
Join Google+
You received this message because Ralph Paglia shared it with Unsubscribe from these emails.

No comments:

Post a Comment

Enter your feedback, comments or questions here...