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Friday, April 6, 2012

Ralph Paglia's "Fundamental" Presentation at DD12 - Automotive Digital Marketing Professional Community

From the Trenches - Ralph Paglia's "Fundamental" Presentation at DD12 - Automotive Digital Marketing Professional Community

Tom Gorham writes: "For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates.  But the class was listed as “Fundamental” for a reason.  For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing." Use the link provided to read the entire article...

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