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Thursday, July 19, 2012

Keith Shetterly writes: "The days of Mom ...

Keith Shetterly writes: "The days of Mom and Dad loading the kids into the car and shopping for cars on "Dealership Row" are long gone for customers—now, 85% of them do THAT shopping on the Internet.  Which is open 365(6)x24x7, by the way, so it serves your Super Open Hours needs and then some.  THAT is customer convenience today.  And where you had better be spending your advertising money and efforts, by the way (that's another blog)."
Conveniently Inconvenient and Pissed - Automotive Digital Marketing Professional Community
I can give you a very easy way to sort yourself inside the national dealer body between those who "get" the modern customer and those who do not:  If you think…
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