page contents Automotive Thought Leadership: Ralph Paglia: Blog Glossary for Automotive Article Marketing My title page contents

Tuesday, October 2, 2012

Blog Glossary for Automotive Article Marketing

Blogging Glossary

Written by Sarah Arrow

When you first start blogging it's like learning a new language. In this section I am going add the common phrases that we bloggers use often.Blog Better Sticky

Blogging glossary

ALT Text: Stands for "Alternate Text" and refers to the words a browser uses to describe an image when the image itself is not available. You can see the ALT text by hovering your mouse pointer over an image.

Anchor Text: The clickable text in a live link. Anchor text is typically underlined and a different color than the body text. Anchor text should contain KEYWORDS to make it more effective.

Blog – A website that consists of 'posts' and usually is formatted with the most recent content at the top. Also typically allows comments and chronicles some sort of process, event or journey. Also known as Weblog.

Broad Match: A term used by Google to refer to keywords which include any and all variations of a particular term.

Browser – An 'internet browser' is a piece of software that displays website pages that are available on the internet.

Content – Whether it's a blog post, a page, an image or a video it's content.

Cpanel – Control panel for your website hosting. In the control panel you can manage your site files, check website statistics, create email, register new domains and of course install WordPress!

CSS – Cascading Style Sheets (css) is a type of code that tells internet browsers to repeat certain actions on all pages of your website. WordPress themes comes with a main Stylesheet which is usually named stylesheet.css

Domain Name – A website address that starts with www and ends in .com or another extension such as .org, .net, .ca, etc.

Domain Registrar – Every domain name must be registered with the ICANN (International Corporation of Assigned Names and Numbers). Domain registrars are the brokers who have permission to register your chosen domain with ICANN.

Exact Match: A term used by Google to refer to keywords which include a particular term and only that term.

Fantastico – A function in your cpanel that allows you to install various programs onto your web hosting account.

Footer – The 'footer' of your website is typically the bottom portion that stays the same throughout your entire site. It often contains a copyright notice and links to privacy policies etc

Header – The 'header' of your website is typically the top portion that stays the same. It usually contains a logo and a navigation menu so people can find their way around your site.

Hosting – Your domain must be connected to hosting in order to be active on the internet. Hosting is a little bit like monthly 'internet rent'.

HTML – Coding that is read by 'browsers' so they can display a website. HTML is an abbreviation of Hyper Text Mark Up Language.

Keyword: The word or phrase an Internet user types into a search engine like Google or Yahoo! when he or she is looking for information online.

Market Samurai: A popular paid keyword research tool (has a free trial) that combines Google's data with proprietary calculations to help the user discover the best keywords to target.

Page – Content on your site that is typically static.

Permalinks – A function in WordPress that allows you to set how your website URL is displayed. (See URL def.)

PHP – Coding that is read by 'browsers' so they can display dynamic content on a website.
Phrase Match: A term used by Google to refer to keywords which include a particular term, but not only that term.

Plugin – An add-on to WordPress. It's a little software program you add to increase ability with WordPress. Plugins do almost anything you can think of from spam protection, to tracking bad links, to tracking visitors, to adding functions to the software and more.

Premium Themes – WordPress themes that you pay for. They usually come with forum support and are developed by professional designers who generally have greater experience than the designers of free themes.

Post – A page on your WordPress website that often is listed by date, in chronological order and includes comments.

RSS Feed – Really Simple Syndication (RSS) feeds are used to deliver content on an automatic basis, common for blogs, news sites, etc. Users will subscribe to an RSS feed via a feed reader or even through email and are automatically notified through their chosen method when new content is posted.

SERP: Search engine results page. The list of web pages a search engine presents to a user after a search is performed. Ideally, you want your page to be at the top of the list for your chosen keywords.
SEO: Search engine optimisation. The process by which bloggers attempt to educate the search engines exactly what each page on their site is about, so that it is included in the SERPs.

Sidebar – Another section of your website that typically stays static. The sidebar will sometimes include a website navigation so people can find other pages. It will also contain RSS feed links, newsletter signups, advertising, etc.

Simple Scripts – A function in your cpanel that allows you to install various programs on your web hosting account.

URL – Uniform Resource Locator (URL) is the location of a page on the internet. Every page on the internet has a unique URL. Every site can have an unlimited number of URLs, one per page.

Widget – A function in WordPress that allows you to drag and drop content in different forms into various sections of your site. Often in the sidebar but some custom themes allow widgets to be setup in many places on the site.

WordPress – Software program for blogging, also used for websites, directories and other things.

Sarah Arrow

Sarah Arrow

Director of Special Projects atSark eMedia
About me, I started out as a transport blogger for a same day courier company, and grew into a kick-ass blog coach as well as creator of Birds on the Blog (listed 3 times by Forbes as a top 100 website for women). If you want your blog to make a difference then you really should subscribe to my newsletter  - it can mean the difference between your blog being a lead generating machine or staying the same, week after week.
To learn more about Article Marketing for the Auto Industry Professional be sure to check out and join the network at 

[Sent from Ralph Paglia's iPhone]

No comments:

Post a Comment

Enter your feedback, comments or questions here...