page contents Automotive Thought Leadership: Ralph Paglia: 2013 My title page contents

Tuesday, December 31, 2013 shared an Instagram photo with you

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"Visit and join the ADM Professional Community for a more prosperous 2014! #AutoMarketing #TitleFx"
(taken at Automotive Media Partners, LLC)

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Monday, December 30, 2013

The Transformation of Public Relations Firms - Automotive Digital Marketing Professional Community

The Transformation of Public Relations Firms - Automotive Digital Marketing Professional Community 

Sara Callahan writes: "A public relations firm of today will not only help its clients generate exposure through traditional media, but also ensure that the client creates a digital personality for the company itself and key executives. This digital presence is built through strategic content, social media, crisis control and consulting. In addition, the PR agency will pay attention to what’s being said about a company and its products, and assist in developing strategies that will either reinforce positive buzz, or address negative responses by the public." Many auto dealerships see the necessity in these actions and some have hired multiple companies to handle them, from outsourced social media services to content writers and reputation management companies. Vendors to these dealerships, however, have been slow to adopt many of these services. Some businesses try to take these challenging tasks on themselves – and some succeed. Sometimes, however, it’s more effective for a company that doesn’t specialize in any of these areas to focus on what they’re good at and let another company help them. Just like the old saying goes “A lawyer representing himself has a fool for a client,” it’s difficult to stay objective and avoid selling in content and responses. Whether you’re the owner of a company, its president or an employee, just as in a dealership or any business, emotions can get involved which prevent effective interactions with either the media or public. Another challenge a business faces by outsourcing tasks to multiple companies is that there typically isn’t a coordinated strategy. Many automotive vendors have been consolidating services in an effort to provide a single solution to their customers. This offers the dealership the convenience of dealing with a single vendor for all of technology needs. And while there are plenty of companies that offer content writing, social media and reputation management services, few integrate these offerings with public relations activity. Many businesses simply don’t connect the dots when thinking of public relations being tied to these other services. If you think about it, however, a public relations firm knowledgeable in these activities is ideal.

Sunday, December 29, 2013 shared an Instagram photo with you

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"Great sunset photo taken from the Internet Sales Dept. Office at Melloy Nissan In Albuquerque. Photo taken by @melloyboy1 at @melloynissan #nissan #automarketing #usedcars #nissandealer #cardealer "
(taken at nissan lovers)

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Saturday, December 28, 2013

Motor Trend's Top 10 Most Popular Web Articles of 2013

Motor Trend's Top 10 Most Popular Web Articles of 2013 written by Christian Seabaugh 

2015 Ford Mustang Hollywood Event Reveal front three quarters 04

With the ball in Time's Square set to drop soon, it's time to officially put 2013 to rest. To celebrate the year that was, we're going to take a look back at our top 10 most popular Web articles of 2013, and get a look at the stories that got the most eyeballs this past year.

10. 2014 Motor Trend Car of the Year: Cadillac CTS -- November 2013

2014 Cadillac CTS4 front end in motion

Our 2014 Car of the Year, the Cadillac CTS, just squeaks into the top 10, beating out our Ford Atlas Concept First Look. The 2014 Cadillac CTS is the second CTS to earn the golden calipers, following the 2008 CTS.

The Cadillac CTS ultimately won Car of the Year because it dominated in our six Car of the Year criteria. In our Car of the Year winner piece, Scott Evans wrote, "In this year's competition, the CTS was forced to directly face down its strongest rivals. Present and fighting for the Calipers were both the BMW 5 Series and Mercedes-Benz E-Class, the old guard of the segment and of luxury vehicles. The CTS demonstrated superior advancement in design, performance, handling, and experience over the other two."

9. 2013/2014 Compact Crossover Comparison-- August 2013

Compact Crossover group 03

Our 2013/2014 Compact Crossover Comparison Test between the Ford Escape, Toyota RAV4, Subaru Forester, and Mazda CX-5 was our ninth-most popular article of 2013. So what made our Compact Crossover Comparo so popular? Simple, says Detroit Editor Scott Burgess, "No modern family starter kit is complete without a small crossover." Couple that fact with a controversial last-place finish for a fan favorite and you've got enough hits to put you on this list.

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8. 2014 Chevrolet Corvette Stingray Z51 First Test -- July 2013

2014 Chevrolet Corvette Stingray Z51 front end in motion

There arguably wasn't a more important First Test this year than the all-new 2014 Chevrolet Corvette Stingray Z51's. The new Corvette Stingray would be the car that either showed GM still had what it took to build a world-beating sports car, or show that the automaker was just going through the motions.

Thankfully, with a 0-60 mph time of 3.9 seconds, and an ability to "laydown hero numbers without soiling the hero's pants," the 'Vette certainly lives up to expectations.

7. 2013 Honda Accord Sport vs. Toyota Camry SE vs. 2014 Mazda6 Grand Touring -- May 2013

Honda Accord Sport Toyota Camry SE Mazda6 i Grand Tourin

Who says a midsize sedan can't be sporty? This comparison test's seventh place finish proves that there are family-oriented enthusiasts out there who want their midsize sedans to offer up a high level of sportiness. Though the Toyota Camry proved to be outclassed by the other sedans in the comparo, both the Honda Accord and Mazda6 offered up high levels of sportiness, while returning the fuel economy, comfort, and refinement one would expect from a family sedan.

6. 2013 Motor Trend's Best Driver's Car -- August 2013

2013 Motor Trend Best Drivers Car contenders

Number-six most-popular (but number-one in your hearts!) is our 2013 Best Driver's Car competition. This year's competition was a good one. It featured everything from the 252-hp 2.0-liter turbo-4-powered Ford Focus ST, to the 640-hp 8.4-liter V-10-powered SRT Viper. After a week of testing (and the World's Greatest Drag Race 3), the Porsche 911 Carrera S was ultimately crowned the winner.

5. 2015 Chevrolet Colorado First Look -- November 2013

2015 Chevrolet Colorado homepage

If this doesn't speak to how popular the long-neglected midsize pickup segment is, we don't know what will. The 2015 Chevrolet Colorado is the first truly new truck in the segment in years, and it certainly looks promising. It'll offer four-cylinder and V-6 engines at launch, and will be joined by a new turbodiesel I-4 in 2016.

4. 2013 Motor Trend Car of the Year: Tesla Model S -- November 2012

2014 Tesla Model S three quarters in motion

Our 2013 Tesla Model S Car of the Year story makes its second consecutive appearance on our Top 10 Most Popular Web Articles list. Even a year after we named it our Car of the Year, the Model S still commands attention as our first-ever electric Car of the Year winner, and a fine example of American innovation and entrepreneurship.

3. 2014 Chevrolet Corvette Stingray First Look -- January 2013

2014 Chevrolet Corvette Stingray convertible front end static

It's been a good year for cars. This year kicked off with a bang in Detroit -- the debut of the seventh-generation Chevrolet Corvette Stingray. The year 2013 is bookended by another American icon; read on to find out what it is.

2. 2014 Mazda3 First Drive -- July 2013

2014 Mazda3 front three quarter turn

To see a compact car's First Drive command the number-two spot on our 2013 Top 10 is a testament to just how good the new 2014 Mazda3 is. The new 2014 Mazda3 manages to not only be comfortable, spacious, and efficient, but sporty, luxurious, and a technological tour-de-force as well. You don't often find that in a compact car.

1. 2015 Ford Mustang First Look -- December 2013

2015 Ford Mustang Hollywood Reveal Event

We told you 2013 was a good year for cars. After being kicked off by the new 'Vette in January, the December debut of the 2015 Ford Mustang closes out the year. A dark horse contender considering it debuted earlier this month, our 2015 Ford Mustang First Look is far and away our most popular story of 2013. Click here to find out why.

Friday, December 27, 2013 shared an Instagram photo with you

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"My photo effect from Lab app #photolab"
(taken at Santa Clause Ops Center)

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Wednesday, December 25, 2013

Top Ten Digital Marketing Insights Learned in 2014!

10 Top Insights on B2B Marketing From 2013Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post.

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago.

I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining.

I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help.

10 Top Insights On B2B Marketing From 2013

How Do You Find The Time For Social Media

This is by far the #1 question people ask me. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and comment?

The answer is simple: I make the time for social media because I think it's important. I believe that business people in general, and marketers especially, have an obligation to do more than just consume content or share other people's content but to become a content creator and to contribute to your work and your life.

What Is The Future of Content Marketing?

This year I noticed a subtle change in the biggest question being asked by content-minded marketers. We were no longer asking: "is content marketing the future of marketing?" We were asking: "what is the future of content marketing?" It's a subtle difference with huge implications…

Slideshare Is The Greatest Opportunity in Content Marketing

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered "Slideshare."

With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

The 25 Best Slideshare Presentations of 2013

Although I just wrote this a few weeks ago, it quickly became my most popular post of the year. Although it's a simple curation list, there is a ton of useful information packed in the 1300+ slides covered in these 25 presentations.

It is also interesting to note which topics performed best…

The Top 9 Videos From Brands This Year

in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. They were all videos. Check out these top 9 videos from brands who know how to tell an amazing visual story.

What's your favorite? Dove Real Beauty SketchesVolvo Trucks: The Epic Split or maybe Ram Trucks' God Made A Farmer

10 Common Sense Ideas To raise Your Klout Score

A lot of people asked me this year "What is Klout?" Now I know all you "social media divas" out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry. None of that here.

I also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I'm not looking to debate the merits of Klout, but to simply explain the tool that it is. (But happy to hear your arguments in the comments?)

This post is for those who are truly looking to understand what Klout is and whether they should pay attention at all.

The Top B2B Marketing Influencers On Twitter

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included "B2B marketing," the focus of their tweets including the hashtag #B2BMarketing, as well as a variety of social scoring tools using the keyword. I also created a B2B Marketing Influencers Twitter list as well.

20 B2B Marketing Blogs You Need To Read

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked "what do I have to say that is unique, valuable and helpful?" And so I created the B2B Marketing Insider to help provide an insider's point of view.

I made a lot of mistakes and learned through a ton of trial and error. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around.

20 Quotes To Inspire Your Marketing

Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013.  Here is my collection of 20 quotes to inspire your marketing. One of my favorites: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." ~ Peter F. Drucker

What Is A Content Strategy And Why Do You Need It?

This is another post that I wrote more than 12 months ago but continues to be popular on the site. In this post I define Content Marketing and content strategy. I provide the simple business case for why you need it and also how you can quickly gain success with a content strategy that deploys effective content marketing techniques.

Bonus: A Day In The Life Of A Social Sales Person

I added this bonus article because I think this is important. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow's top sales people use social selling to become top performers?

I spend a good bit of my time helping sales leaders with these questions. And I hope this helps you too.

About Michael Brenner

Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company's award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

[Sent from Ralph Paglia's iPhone]

Tuesday, December 24, 2013

eMarketer 2013 Year End Review and Top 10 Digital Marketing Trends

eMarketer 2013 Year End Review and Top 10 Digital Marketing Trends - Automotive Marketing Professionals

eMarketer to Improve Coverage and Insights

Our goal is to help clients make sense of the fast-changing digital landscape—which is why we collect all the research we can, synthesize it, and provide key insights and takeaways. This year we've taken our synthesis of key trends, topics, industries and global markets to another level, through a number of additions and improvements. Here is a run-through:

  • eMarketer sharply increased its focus and added resources on two key coverage areas: Mobile and Demographics, roughly doubling the coverage levels in both areas, while also closely following emerging areas like real-time marketing and native advertising.
  • From an industry perspective, we added a number of specialists covering retail, CPG (FMCG), automotive, travel, media, and financial services, and have published several dozen reports this year highlighting key trends across verticals. eMarketer also focused heavily on retail and the changing path to purchase.

Monday, December 23, 2013

Matt Cutts with the Brutal Truth - Automotive Search Engine Optimization (SEO)

Matt Cutts with the Brutal Truth -
Automotive Digital Marketing Professional Community

Matt Cutts of Google: "If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits. There are lots of Google algorithms specifically designed to frustrate spammers. Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. So hopefully, and we’ve seen this happen, people step away from the dark side and say, you know what, that was so much pain and anguish and frustration, let’s just stay on the high road from now on." shared an Instagram photo with you

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"Have you been able to open your package of gifts? #gifted #talent #philosophy #leadership #potential #digitalralph #sunset #wordsofwisdom "
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Saturday, December 21, 2013

eMarketer 2013 Year End Review and Top 10 Digital Marketing Trends

eMarketer in Review – Key 2013 Trends, Coverage Areas and Platform Growth 

It's been a fantastic year so far at eMarketer. As we enter the fourth quarter and continue planning for next year, I thought it might be good to review some of the improvements we've made to our research coverage and platform in 2013.


Improving Coverage and Insights

Our goal is to help clients make sense of the fast-changing digital landscape—which is why we collect all the research we can, synthesize it, and provide key insights and takeaways. This year we've taken our synthesis of key trends, topics, industries and global markets to another level, through a number of additions and improvements. Here is a run-through:

Sent from Ralph Paglia's iPhone 

Thursday, December 19, 2013

Dealertrack Acquires - What Do Automotive Professionals Think?

Dealertrack Acquires - What Does ADM Think? - Automotive Digital Marketing Professional Community

The biggest news of automotive M&A came at the end of the year as Dealertrack has agreed to acquire Following their acquisition of ClickMotive earlier in the year, I'm wondering what the Car Peeps community thinks of the acquisition.
Here's the release:

Dealertrack and Unite to Transform Automotive Retail

Dealertrack Technologies Announces Agreement to Acquire

Lake Success, N.Y. and Burlington, Vt., December 19, 2013  Dealertrack Technologies (Nasdaq: TRAK) and today announced a definitive agreement for Dealertrack to acquire, a leading provider of marketing and operations software and services for the automotive industry. Through the combination, the companies expect to realize their shared vision to transform automotive retail by delivering the most advanced solutions for dealers, OEMs, lenders and car shoppers.
Under the terms of the agreement, Dealertrack will acquire all the equity of for approximately 8.7 million shares of Dealertrack’s common stock and $620 million in cash, subject to customary post-closing adjustments. Dealertrack expects to finance the cash portion of the purchase price through cash on hand and with fully committed debt financing. The deal is expected to close in the first quarter of 2014, subject to regulatory approval, and the transaction is expected to be accretive to Dealertrack’s standalone multi-year organic growth profile to Dealertrack’s diluted adjusted net income per share.
Established in 1998, is a pioneer in bringing automotive dealerships online. The company has grown to 830 employees across its Burlington, Vermont, headquarters and Manhattan Beach, California, office, and serves approximately 7,000 U.S. dealers with its integrated suite of products. expects to generate annual  revenue in excess of $230 million for  2013, representing year-on-year growth in excess of 25 percent relative to 2012.
Dealertrack places a high value on the culture of creativity and innovation that has been the hallmark of, and plans to establish’s Burlington, Vermont, headquarters as a center of excellence for digital marketing solutions, along with Dealertrack’s Dallas, Texas, office. Based on the strength of’s brand, Dealertrack will retain the name in the marketplace to represent Dealertrack’s advanced and complementary set of digital marketing products and services.
“By joining forces with, we will be able to provide dealers, OEMs, and other industry partners with a deep and broad array of integrated solutions,” said Mark O’Neil, chairman and chief executive officer, Dealertrack. “ and its team, whom we’ve long admired and respected, complement our solutions, catapulting our vision of delivering the market leading suite of integrated technologies capable of transforming automotive retailing even further.”
“This is a very exciting opportunity for,” said Rick Gibbs, chief executive officer, “By combining our strengths with Dealertrack, we will be able to enhance our marketplace offering with an integrated, end-to-end solution that will help bring the automotive retailing industry to a new level of efficiency and performance.”
Gibbs further added, “ is proud of the unique culture we, as a company, have nurtured over the years, making this a truly outstanding place to work. We will look to carry this same culture – along with our energy and spirit of innovation – forward as we unite with Dealertrack.”
Upon closing, Gibbs will become Executive Vice President and Group President of Dealertrack’s Digital Marketing solution team.
In connection with the transaction, Evercore acted as financial advisor and O’Melveny & Myers LLP provided legal advice to Dealertrack.  Goldman Sachs & Co. acted as financial advisor and Wilson Sonsini Goodrich & Rosati, Professional Corporation, provided legal advice to J.P. Morgan, B of A Merrill Lynch, Barclays and Wells Fargo are providing Dealertrack’s committed debt financing for the transaction.
Dealertrack will host a conference call to discuss this announcement on December 19, 2013 at 6:00 p.m. Eastern Time. The conference call will be webcast live on the Internet at, where a supplementary presentation is also available. In addition, a live audio of the call will be accessible to the public by calling 877-303-6648 (domestic) or 970-315-0443 (international); no access code is necessary. Callers should dial in approximately 10 minutes before the call begins. A replay will be available on the Dealertrack website until March 19, 2014.
About Dealertrack Technologies (
Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,400 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management, InventorySales and F&I,Interactive and Registration and Titling solutions.
About ( is the automotive industry’s leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company’s platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company’s unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. 
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of the Dealertrack, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include the performance and acceptance of the Dealertrack, and their solutions, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012 and our Quarterly Reports on Form 10-Q. These filings can be found on Dealertrack Technologies’ website at and the SEC’s website Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

Monday, December 16, 2013

Are You Using "Hummer Tax Loophole" To Sell More Vehicles In December? - Automotive Digital Marketing Professional Community

Are You Using "Hummer Tax Loophole" To Sell More Vehicles In December? - Automotive Digital Marketing Professional Community

Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December
I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being shared with the ADM Community... The dealer group that sent it to me is theResnick Automotive Group of Schaumburg, Illinois. I also added several sections with further detail directly from the IRS towards the bottom of this post:
One of the more popular uses of the Section 179 Deduction has been for vehicles. In fact, several years ago the Section 179 deduction was sometimes referred to as the "Hummer Tax Loophole," because a the time it allowed businesses to buy large SUV's and write them off. While this particular use (or abuse) of the tax code has been modified with the limits explained below, it is still true that Section 179 can be advantageous in buying vehicles for your business.

You still have an excellent opportunity through 12/31/2013 to minimize your tax liability by purchasing a qualifying Car, Truck  Van or SUV. Plus, under the Tax Relief / Job Creation Act of 2010, qualified small business owners who purchase a qualifying vehicle GVWR (Gross Vehicle Weight) of 6000 pounds or more, may even have greater benefits if the vehicle is entirely used for business purposes.
  • Under the IRS ruling, the following  new "trucks" qualify.
  • Consult your accountant/tax advisor for complete details and eligibility.
  • Qualifying Vehicles of 6000 lbs. GVWR
Sprinter Van

Additional Savings: Special Finance Rates, Factory Incentives and Dealer Year-End Discounts
Additional Section 179 Details Published by the IRS:
Update / IRS Guidelines for Vehicles in 2013
The IRS has not yet released guidance concerning Section 179 and Bonus Depreciation as it relates to vehicles for the year 2013. The guidance will be published in the Internal Revenue Bulletin sometime after April 15th. So be patient, and check back here often for the release date.
There are a number of qualifications for vehicles, all with varying tax treatment. Please refer to page 6 of these Instructions for Form 2106 to read the exact IRS language.
What are the limits on Typical Passenger Vehicles?
For passenger vehicles, trucks, and vans (not meeting the guidelines below), that are used more than 50% in a qualified business use, the total deduction for depreciation including both the Section 179 expense deduction as well as Bonus Depreciation is limited to $11,060 for cars and $11,160 for trucks and vans.
Exceptions include the following vehicles:
  • Ambulance or hearse used specifically in your business;
  • Taxis, transport vans, and other vehicles used to specifically transport people or property for hire;
  • Qualified non-personal use vehicles specifically modified for business (i.e. van without seating behind driver, permanent shelving installed, and exterior painted with company’s name).
Limits for SUVs or Crossover Vehicles with GVWR above 6,000lbs
Certain vehicles (with a gross vehicle weight rating above 6,000 lbs but no more than 14,000 lbs) qualify for expensing up to $25,000 if the vehicle is financed and placed in service prior to December 31 and meet other conditions.
What Vehicles Qualify for the full Section 179 Deduction?
Many vehicles that by their nature are not likely to be used for personal purposes qualify for full Section 179 deduction including the following vehicles:
  1. Heavy “non-SUV” vehicles with a cargo area at least six feet in interior length (this area must not be easily accessible from the passenger area.) To give an example, many pickups with full-sized cargo beds will qualify (although some "extended cab" pickups may have beds that are too small to qualify).
  2. Vehicles that can seat nine-plus passengers behind the driver's seat (i.e.: Hotel / Airport shuttle vans, etc.).
  3. Vehicles with: (1) a fully-enclosed driver's compartment / cargo area, (2) no seating at all behind the driver's seat, and (3) no body section protruding more than 30 inches ahead of the leading edge of the windshield. In other words, a classic cargo van.
Other Considerations
  • Vehicles can be new or used (“new to you” is the key).
  • The vehicle can be financed with certain leases and loans, or bought outright.
  • The vehicle in question must also be used for business at least 50% of the time - and these depreciation limits are reduced by the corresponding % of personal use if the vehicle is used for business less than 100% of the time.
  • Remember, you can only claim Section 179 in the tax year that the vehicle is "placed in service" - meaning when the vehicle is ready and available - even if you're not using the vehicle. Further, a vehicle first used for personal purposes doesn't qualify in a later year if its purpose changes to business.