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Saturday, February 9, 2013

Digital Direct Mail Marketing for Car Dealers



February 8, 2013
Contact: Steve Humphries 888.543.6460


February 8, 2013 - Dallas, Texas - Q Marketing Group of Dallas, through it's sister company QR Systems WorldWide has launched its new digital direct mail concept utilizing QAR Codes.

In making the announcement, CEO Steve Humphries said "there are many mail and marketing companies that will provide a QR Code on a mail piece, which takes a customer to a special landing page, or the dealer web site, but it all stops there – that's where QAR Mail changes it all – With QAR Mail we transform traditional direct mail into digital mail".

QR Systems WorldWide CEO Jason Prado commented "with QAR Mail we provide a digital conduit between the customer and the dealership using Social Media (Facebook). With a strong call to action – "scan now to win a new Mustang", "scan now for a free oil change", "scan now to pre-qualify to buy your new car"... the customer scans the QAR Code, then they are taken to the QAR Codes Application. At that point they are prompted to sign on using Facebook. (72% of all consumers that shop on a smart phone go through Facebook) Once that occurs, QAR Codes captures the consumer's data, real- time. This data is pushed to the QAR Codes digital dealer dashboard (provided to the dealers) which allows a dealer to monitor the results of the mail, seeing who scanned, what type of device was used and the geographic, demographic and psychographic data.

Prado further commented, "credit pre-qualification is another exclusive feature of QAR Mail.
Without providing a Social Security Number or Date of Birth, a customer can pre-qualify for credit within 2 minutes. Once approved an alert goes to the Finance Director, BDC Director and Sales Managers at the dealership. It's like having a CapitalOne check in their hand. Our lender provides funding from all the major banks and has an 82% approval rate, so if the dealer can't do the deal, they already have an approval from QAR Mail".

Humphries added "our QAR Mail also offers the traditional scratch-off, black key and black VISA card features. From the traditional 11 x 17 Tri-fold to the 8 Page 8 1⁄2 x 11 Book, we cover the gamut.
Our mail prices are extremely competitive, and include the QAR Codes technology. In fact, in most cases we can beat what you are currently paying for mail without the technology. We are offering the product directly to dealers, wholesalers, agencies, etc. and are able to white label the product".

For more information or a mail quote, call Q Marketing Group at 214.908.7050.

Q Marketing Group ( is a full service automotive advertising agency uniquely qualified in both the general and Hispanic markets. With experience on national, local and regional accounts, we offer total market solutions for our clients. We are an agency that will develop the right marketing plan for your business with a creative mix that cuts through the clutter, utilizing both traditional and digital media.

QR Systems WorldWide ( ) is a company that is dedicated to the rapid development or acquisition QR Code marketing systems for a variety of business segments, including, automotive, mortgage, dental and other industries.

QARCodes ( provides a mobile conduit between new car dealers and potential customers through social media and smart phones. QAR Codes allows customers to shop for their new car on their smart phone and simultaneously allows the dealers to capture their geographic, psychographic and demographic data real-time.

[Sent from Ralph Paglia's iPhone]

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