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Saturday, March 2, 2013

Power Ford Albuquerque - Innovative Car Dealer Serving New Mexico

Dateline: March 1, 2013 - Albuquerque, New Mexico - Ralph Paglia Reports on Auto Industry Developments.
Power Ford of Albuquerque, New Mexico is making a big difference in a short amount of time... This is Ralph Paglia's update on the exciting new dealership that opened on November 1, 2012 selling and servicing new Ford cars, trucks, SUV's and reconditioned Used Vehicles to people in Rio Rancho, Los Lunas, Las Cruces, Santa Fe and all of New Mexico!

Darin Wade,  John J Fachko and the Power Ford Team continue to transform the car business in New Mexico by changing the dynamics of how cars and trucks are bought and serviced... Flipping the control dynamics over to the customer is a radical approach that few dealers have been willing to implement, but then again, how many dealer principals are from Darin's generation? 

As one of the youngest and newest Ford dealers in America, Darin is showing the car and truck buyers of New Mexico that there truly is a difference in what you experience based on the dealership you choose to do business with.  

I consider Power Ford of New Mexico to be one of those rare "Destination Dealers" that are so desirable to do business with that despite distance, are worth the time and travel required to get there when buying a new Ford, or any make of used car, truck or SUV.  It is remarkable to me that despite Power Ford's rapidly growing national reputation as a dealership of the future, where customers control their individual purchase process at whatever rate and sequence of activities make them most comfortable, that there are still many automotive consumers in Albuquerque who are unaware of the dealership's existence. 

I lived in Albuquerque from 2002 through 2007 and did business with Darin Wade and John Fachko when they worked for Rich Ford on the other side of town from the new Power Ford location where Bob Turner's Ford Country previously operated. When I heard the news that Darin had been able to buy the former Bob Turner Ford dealership and change it to Power Ford as of November 1, 2012 I travelled to Albuquerque soon after to visit Darin, John and the management team that was launching the new business... Their first major move was to create a "Customer Relationship Center" team and carefully select a manager and team of customer focused agents to staff the new department within the Power Ford facility. 

The new Power Ford Customer Relationship Center" is managed by the knowledgable, charismatic and well known Joe Watts who has been handling a variety of leadership and customer service roles for Ford buyers and owners at the Power Ford location for over 12 years... Ever since construction for the original Bob Turner Ford dealership began. Joe Watts has now been able to take his commitment to customer focused communication and service beyond what car buyers expect and multiply it through his team of associates. For a 30 plus year car biz veteran like me, it is exciting to watch Power Ford's rapidly growing success as the team led by Joe Watts with the culture of service being embedded from above by Darin Wade and John Fachko start to impact more and more people from all over New Mexico.

Be sure to visit the new Power Ford website at and check out Darin's innovative "Talk To The Dealer" application... And be sure to tell them that "Digital Ralph" sent you!

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